Strategic Analysis of Rozzby Recruitment Agency Business Strategy

This report provides a comprehensive business strategy analysis for Rozzby Recruitment Agency, detailing its vision, mission, and the rationale behind its name. The report identifies key factors influencing strategic planning, such as cost and competition. It presents a strategic plan considering political, economic, social, technological, legal, and environmental factors, including PESTLE analysis to evaluate the external business environment. The report further explores strategic management issues, competitive analysis, and tactical actions. The analysis covers frameworks like SWOT and PESTLE, providing a thorough examination of the company's strategic direction and objectives. The report also examines the role of strategy and strategic management decisions, aiming to produce valid strategic directions, objectives, and tactical actions for the company's success.

Business strategy

Reason for choosing name of the
company and its linkage with
vision
 Daniel Recruitment consultancy is choosen for completing this
study because it provide quality product to its customers for the
purpose of earning more profit. Its vision links to it as it want to
become leading partner so for that it have to provide effective
services to its customers.
Factors affect while making strategic plan -
 Cost is the biggest factor that affect strategic planning as
there are many competitors that become threat for recruitment
company to provide its services.

Name of Company
The company is Rozzby recruitment agency that is based in the North West
England. It supplies various range of employees in education sector, from
teaching staff to cleaners. This company will provide different services to
the companies as we will provide various types of employees for the
company.

Vision and Mission
Vision and Mission
Vision
To become leading partner through which the perception of different
recruiters is changed and to provide satisfaction and happiness to the
clients.
Mission
To deliver trust and to provide work to every person needing the work.

Objectives
• To find out talent from pool of applicants for the purpose of enhancing
more opportunities in the future.
• To analyse need of applicant in the company by using effective human
resource strategy .

Strategy
 It is an action of the organization that aims to achieve a long term
objective.
Role of strategy -
 Strategy plays an important role in achieving the aim and
objectives of the firm. Top management of the company plays an
important role in developing short and long term strategies that
helps to attain aim and objectives of the firm.
 It provides an overall direction to the efforts of the employees for
performing various tasks that helps to attain long term objectives
of the organization.

Strategic Plan
• By taking into consideration political factors it is essential for
analyzing stability in the country.
• Customs of the country affect recruitment process as there is
difference in evaluating future in recruitment.
• For taking recruitment different laws and regulations will be followed.
• Technological advancement new business operations have to be
adopted.
• Chane in exchange rate create difference in export and import for the
company.
• Change in weather also impact on recruitment industry for the future.

Framework
 It describes he management structure, or outline of the policies
that might develop a framework.
 There are various frameworks that are suitable for evaluating
business environment such as SWOT analysis, PESTLE analysis
etc. These frameworks helps to evaluate internal and external
business environment.
 The term apply means using the tools or frameworks for
evaluating different factors that are present in business
environment. PESTLE analysis helps to evaluate political,
economical, social, technological factors etc.

Business Environment
 Business environment impacts the working of business in
different ways. There are various factors of business
environment such as technology, rate of interest, rate of
unemployment etc that affects the business. Economy and
changes in the demand for products also impacts the
production, distribution and sales of goods and services.
 Macro environment -
It refers to external environment that exists outside the
environment. It involves factors and forces that influence the
working of the organisation indirectly. For example – Macro
environment involves factors like social, political,
technological, economical, legal etc.

PESTLE
Political - Due to political instability recruitment process may affect as there
is slow growth in the market so applicants are not coming appropriate.
Economical :- Changes in exchange rates affect recruitment agency as it
will not be able to hire candidates from outside.
Social:- Norms, beliefs and culture also affect recruitment in the firm as
different company is having their own recruitment process that may affect
applicants from outside.
Technological :- Change in recruitment process in the country will affect
business operations of recruitment agency.They have to adopt new changes
that lead to increase operating cost of the company.
Environmental :- Changes in exchange rates affect recruitment agency as it
will not be able to hire candidates from outside
Legal :- Different countries is having their own rules and regulations so it
may impact on recruitment process as in some countries females are not
allowed to work in offices.

Strategic management issues
 Critical analysis refers to expressing the opinion of the writer or
evaluating the text. It involves critical writing and critical reading.
 Subjective means depending upon own ideas or opinions. It is the
opposite of objective. Example – opinion.
 Determine means the cause behind occurrence of something or to
possess a particular nature. Example – To set the limits or to find
out exactly.
 Term information means to provide some information or facts.
Example – To tell a friend at what time they will arrive.

Continue
 Strategic management decisions are related with whole
environment in which an organization operates. It involves
entire resources and the people who form the firm and
interface between two.
 Strategic is related with determining the complete aim and
objectives and also the means to attain them.
 Strategic management issues are those that impacts the
mission, stakeholder's, vision, structure, resources, product or
service of the firm at particular level.