BUS106 Marketing: Comprehensive 4Ps Analysis of Rubbee Lotion

This report provides a comprehensive marketing mix analysis of Rubbee Lotion, focusing on the four Ps: product, price, place, and promotion. The product analysis identifies Rubbee Lotion as a moisturizer enriched with cocoa butter, herbal extracts, and Vitamin E, highlighting its core, actual, and augmented product layers. The product is currently in the maturity stage of its life cycle. The pricing strategy involves offering high value at appropriate prices, with a low pricing strategy to capture the target audience and the potential use of discounting strategies to encourage larger orders and maximize profitability. The distribution strategy utilizes retail stores and online shopping, employing a selective level of distribution to stand out from competitors, with social media platforms used to enhance brand awareness. Promotional efforts include TV advertising, social media channels, digital media, and print media to increase brand visibility and create a favorable impact on consumers.

Marketing mix

Marketing mix

Analysis of product decision
Rubbee lotion is moisturizer which is made
by Cocoa butter.
It is enriched with Cocoa butter, herbal
extracts and Vitamin E.
It is noted that Cocoa butter supports to fade
scars and marks.

There are three levels of rubee lotion which
include core product, actual product and
augmented product.

Product life cycle model
The product life cycle model include product
development, introduction, growth, maturity
and decline.
The current stage of rubbee lotion is
maturity. It is considered the top and fastest
brand in personal care brands
(Smartinsights,2018).

Analysis of price decision
Product pricing is based on rendering high
and unique value to the customers at
appropriate prices.
The value of rubbee lotion would be
determined after considering the pricing
strategy (Baker and Saren, 2016).
It has been found that the company will use
low pricing strategy to capture entire target
audience (Nibusinessinfo,2018).

Discounting strategy can be used by the
organization to sell the rubbee lotion product
because helps in encouraging the larger
orders.
It will also help in maximizing profitability
and revenue (Nibusinessinfo,2018).

Analysis of place decision
The company uses distribute rubbee lotion
products through the retail store.
Selective level of distribution strategy is used
by the company to launch rubbee lotion.
The customers can also do online shopping
from the websites (Luan and Sudhir, 2010).
This strategy is essential to stand out against
the rivalries in the marketplace.

The company can use social platform such as
facebook and twitter to create a good image
in the minds of the customers (Smith and
Zook, 2011).
The reason behind chosen this strategy is
that it provides helps in increasing brand
awareness and further, customers can get all
information through websites
(Nibusinessinfo, 2018).

Analysis of promotion decision
 TV advertising is one of the significant
communication strategies that used by the
company to advertise rubbee lotion in the
market.
For example, the company can use social
media channels, digital media, OOH,
marketing media and Print
(Nibusinessinfo,2018).

The firm uses campaigns and advertisement
strategy to communicate with people and
increase the visibility of a brand.
Along with this, it will also create a favorable
impact on minds of the consumers.
For example, the organization can use
newspaper, billboards and magazines to
attract ample of customers.

References
 Nibusinessinfo.2018. Price your product or service[Online].
Available from
https://www.nibusinessinfo.co.uk/content/different-types-pri
cing-tactics
[Accessed as on 16th September 2018].
 Smartinsights.2018. An introduction to the product life
cycle model[Online]. Available from
https://www.smartinsights.com/marketing-planning/marketi
ng-models/product-life-cycle-model/
[Accessed as on 16th September 2018].
 Luan, Y.J. and Sudhir, K., 2010. Forecasting marketing-mix
responsiveness for new products. Journal of Marketing
Research, 47(3), pp.444-457.
 Baker, M.J. and Saren, M. eds., 2016. Marketing theory: a
student text. Sage.
 Smith, P.R. and Zook, Z., 2011. Marketing communications:
integrating offline and online with social media. Kogan