MIS 201 Case Study: Running Business from the Palm of Your Hand

This case study examines the transformative impact of mobile devices, such as iPhones and iPads, on modern business operations. It explores how businesses are leveraging mobile applications to enhance productivity, manage various functions like sales and inventory, and improve customer satisfaction. The study highlights the benefits of using mobile technology, including increased efficiency, real-time data access, and improved communication. It discusses specific applications like Dow Corning’s Analytics App and Mobile SalesPro, illustrating their role in streamlining business processes and addressing challenges related to customer interaction and operational management. The case study also delves into the implications of adopting mobile devices, emphasizing their security, user-friendliness, and ability to foster better interactions with both customers and suppliers. The study concludes by emphasizing how mobile devices have revolutionized business, leading to more efficient operations and better customer service.

Running head: RUNNING THE BUSINESS FROM THE PALM OF YOUR HAND
Case Study 1: Running the Business from the Palm of Your Hand
Name of the Student
Name of the University
Author note

1RUNNING THE BUSINESS FROM THE PALM OF YOUR HAND
1. There are different kind of mobile applications, which have been described in the case
study. These applications have primarily put focus on the factor of increasing productivity within
the processes of the business. In the present times, different business enterprises have been in the
process of bringing in efficiency based on implementing useful applications within their business
based on which they would be able to understand the areas in which they could majorly focus
(Hoehle, Zhang & Venkatesh, 2015). The range of applications could be helpful for reading
different documents, preparing business presentations, perform thorough analysis over the
business activities, manage the functions of inventory, perform interaction with the help of
internet and analyse the activities within the business.
Some of the different business applications as described within the case study are: Dow
Corning’s Analytics App, Mobile SalesPro and Transformed Monitoring application. The
discussed applications within the case would help in adding immense productivity within the
processes of the business. The applications would also help in improving the efficiency as they
would be schedule the different work activities and inform customers regarding their orders.
2. The case study describes different problems that affect the business organizations
during producing important functionalities. Some of the identified problems within the case
study includes the management of different business activities in relation to production and
manufacturing, interacting with a large number of customers and handle their requests in real-
time scenario. The applications, which have been described within the case helps in mitigating
such kind of problems since efficient algorithmic capabilities have been introduced within the
business (Iivari et al., 2016). These further help the business manager to determine the outputs to
be formed from a particular order and thus deliver solutions accordingly.

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The business managers, in the recent times have thought of the process of incorporating
the mobile applications within the management system, corporate point-of-sale system and
inventory control system. Based on incorporating them into the key functional areas, it would be
highly helpful for them for performing different kind of business functions that would help in
bringing higher efficiency within the processes of impacting the customer satisfaction rates
(Zhao & Balagué, 2015). Thus, with the help of the efficient business applications, it would be
highly helpful for resolving queries of customers in real-time while handling the vast number of
requests.
3. In the present times, every sector within the businesses of the world would be most
likely to be impacted with the wide change in processes brought in with the effective use of
digital mobile devices. Most of the businesses in the recent times have switched on to the online
business platform, which have further been impacted with the high rate of adoption of mobile
applications (Purkayastha & Sharma, 2016). Hence, it can be discussed that these businesses
should equip their employees with a possible use of mobile devices such as the iPads and
iPhones, which could tremendously bring better impacts towards the processes.
From various researches, it has been seen that tablets and iPads have been mostly been
used for surveying the customers and gain their feedback regarding any core business processes.
On the other hand, retail business sector can make a profound impact over the business based on
providing handheld devices to their employees. They would then be able to keep a track over the
internal inventory processes and also update the outgoing and incoming supplies (Rangaswamy,
2015). Data collected from such devices would majorly help the business to understand any
possible areas of gap and thus act accordingly by designing proper strategies.

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4. From the understanding developed from the discussed statement, certain implications
can be derived. The Apple industry has brought several products, which could be considered as
highly helpful for customers, businesses and different organizations. Their products can be
considered as extremely secure, premium and user-friendly. The increased use of such devices
from Apple has increased the interaction of customers within the industry since the operating of
these devices are extremely easy (Bedard-Webb et al., 2016). The different industries and
businesses are able to interact with the suppliers and customers together in an efficient manner.
Thus, this process has increased the factor of service quality and also high form of efficiency
within the processes of communication.
On the other hand, the increased use of Apple devices within the industry has also
increased the stability and efficiency of business operations. In the traditional methods, there
used to be delays in the manual process of monitoring over the business process (Kushida, 2015).
With the incorporation of iPhone and iPads within the core business processes, it has led to
several forms of changes within the internal state of operations while also saving the valuable
time of response.

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References
Bedard-Webb, L., Henry, M., Muvunyi, K., Pham, T., Steele, M., & Wang, W. (2016). Apple
Inc. Naics code, 334111, Electronic Computer Manufacturing Apple®-iPad® 16GB*
Tablet.
Hoehle, H., Zhang, X., & Venkatesh, V. (2015). An espoused cultural perspective to understand
continued intention to use mobile applications: a four-country study of mobile social
media application usability. European Journal of Information Systems, 24(3), 337-359.
Iivari, M. M., Ahokangas, P., Komi, M., Tihinen, M., & Valtanen, K. (2016). Toward
ecosystemic business models in the context of industrial internet. Journal of Business
Models, 4(2).
Kushida, K. E. (2015). The politics of commoditization in global ICT industries: a political
economy explanation of the rise of Apple, Google, and industry disruptors. Journal of
Industry, Competition and Trade, 15(1), 49-67.
Purkayastha, A., & Sharma, S. (2016). Gaining competitive advantage through the right business
model: Analysis based on case studies. Journal of Strategy and Management.
Rangaswamy, E. (2015). A Study on the Critical Success Factors of iPad Focusing on the Buyer
Behaviour and Involvement. Amity Global Business Review, 10.
Zhao, Z., & Balagué, C. (2015). Designing branded mobile apps: Fundamentals and
recommendations. Business Horizons, 58(3), 305-315.

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