Determining Motivational Factors for Rural Business in Moldova

This report presents a research proposal for a dissertation focusing on the motivational factors driving entrepreneurs to develop businesses in rural areas, specifically using the Republic of Moldova as a case study. The introduction outlines the research overview, background, aim, objectives, and research questions. The literature review explores attractive rural tourist destinations, motivational factors (intrinsic and extrinsic), and hierarchical analysis of motives, and criteria for business development in rural areas. The research methodology chapter details the type of investigation, research design, approach, philosophy, data sampling, data collection methods, and ethical considerations. The research aims to determine the key factors influencing entrepreneurial ventures in rural Moldova, analyzing the interplay between tourism and business development. The report provides a comprehensive overview of the research plan, covering various aspects from literature review to methodology, to investigate the subject matter in detail.

Research proposal for dissertation

TITLE: ............................................................................................................................................3
CHAPTER 1: INTRODUCTION....................................................................................................3
Research overview ......................................................................................................................3
Background of the Research ......................................................................................................3
Research Aim...............................................................................................................................4
Research Objective......................................................................................................................4
Research Question ......................................................................................................................4
Time Scale ..................................................................................................................................5
CHAPTER 2: LITERATURE REVIEW.........................................................................................7
2.1 Determining the most attractive rural tourist destinations.........................................................7
2.2 Determination of the most important motivational factors of the tourists.............................7
2.3 Hierarchical analysis of the motives of motivational factors................................................1
2.4 Observing the main criteria for the development of a business in the rural area..................2
CHAPTER 3: RESEARCH METHODOLOGY ............................................................................4
3.1 Introduction ...........................................................................................................................4
3.2 Type of Investigation ............................................................................................................4
3.3 Research Design....................................................................................................................4
3.4 Research Approach ...............................................................................................................4
3.5 Research philosophy..............................................................................................................5
3.6 Data Sampling .......................................................................................................................5
3.7 Data Collection .....................................................................................................................5
3.8 Ethical Consideration ............................................................................................................6

TITLE:
To determine the motivational factors that lead entrepreneurs to the development of a
business in rural areas. A case study on Republic of Moldova.
CHAPTER 1: INTRODUCTION
Research overview
In this modern scenario each business organisation is concern on satisfying the needs and
wants of customers through rendering high quality and variety of product and services to their
potential buyers. Tourism is the most popular sector through which country can earn huge
amount of profit. Republic of Moldova is consisting as a landlocked country in Eastern Europe
bordered by Romania to the west and Ukraine to the north east and south. Moldova was ceded to
Russian Empire by the Ottoman Empire and became known as Bessarabia. Due to decrease in
industrial and agriculture output following the dissolution of the Soviet Union the services sector
has growth to dominate Moldova’s economy. Moldova economy composes over 60 percent of
nation’s gross domestic product. This is also a least visited country in Europe by tourist. This
country has approximated 1100 annual recorded visitors from abroad. In this modern scenario
people are very much concern about their trips and wants to make them memorable. Moldova
established a visa free regime for United State Canada, Japan, and Switzerland from the year of
2007 which should facilitate more trips by foreign tourist. Turkish citizen was allowed to visit
country without having to obtain a visa from the year of 2012.
Background of the Research
Tourism consists as most essential part of economy as it helps in developing various type
of business across the country. Tourism can be domestic and international in nature; it is
effective in gaining high growth and success. Moldova is focused on attracting large number of
tourist for pleasure or business as it is beneficial for country or its economy. Government and its
authorities play a vast role in promoting tourism within and outside of country as it is effective in
increasing the level of foreign currency among country, emergence of foreign currency is
effective in enhancing the economic level of country and it is also effective in developing the
living standard of people within country. It has been suggested that there is a strong correlation
among tourism expenditure precipitate and the degree to which country performs an essential
role in the global context. This is valuable not only in tourism industry but also has an indicator

of the degree of confidence with which global citizens leverage the resources of the globe, for
the benefit of the local economy. This is helps in increasing various opportunities for people who
are facing the issue of unemployment as this create value for country or its people through
providing various opportunities in their career.
Research Aim
This is also determined as an essential part of research dissertation. This is a predetermined
statement on which whole activity of research are based. Tourism consists as an essential topic
which helps in creating well being among people and society. For this current research project,
the aim is to determine the motivational factors that lead entrepreneurs to the development of a
business in rural areas. A case study on Republic of Moldova.
Research Objective
This can be considered as the most essential part of research as it helps in conducting the
whole research activities in well planned and systematic manner. This section of research is
based on the aim. Research activities are depending on various elements and that are known s
research objectives, in which some are described as under:
 To determine the most important motivational factors of the tourists;
 The hierarchical analysis of the motives of motivational factors;
 The main criteria for the development of a business in the rural area;
 To determine the most attractive rural tourist destinations.
Research Question
This is also another important part of research which emphasis on research objectives. These
are implemented by desired research aims. The part of Literature review is based on research
question, some essential questions are evaluated as below:
1. How to determine the most important motivational factors of the tourists;
2. What are the ways to measure the hierarchical analysis of the motives of motivational
factors
3. What are the criteria for the development of a business in the rural area;
4. How to determine the most attractive rural tourist destinations.

Time Scale

CHAPTER 2: LITERATURE REVIEW
2.1 Determining the most attractive rural tourist destinations.
According to the study of Topada, (2016) it is analysed that Europe in full of various
tourist destinations that attract large number of tourists from various parts of the world in single
year. Some attractive rural tourists destinations of Europe is discussed below:
Romania: This destination is full of different type of adventurous experiences and it
capital city is Bucharest which is among the most beautiful destination. There are number of
architectural attractions, art structures and unique monasteries that is main source of attraction
for them.
Moldova: this place is full of several attractive and natural landscape that attract number of
tourists from several places. Its main slogan is “Discover Us” and it has well established
transportation facilities that become very easy for the consumers to visit this place.
Manarola: It is located in Italy and is full of natural beauty. The main attractive feature of
this city is that there are no vehicles hence, this area is full peace that is the main attraction point
for the tourist. They have park their vehicles outside the town before entering.
Portree: This area is famous for bustling port and have around 3000 population living in
this place. Its culture is also the central point of attraction in the Europe.
All the above discussed places have some features that make them famous in number of
ways. It can be culture, natural beauty or customs that are followed in that particular place. These
are some most attractive tourists destinations that are situated in Europe.
2.2 Determination of the most important motivational factors of the tourists
According to the study of Mogol, (2015) it is observed that there are number of
motivational factors that are present in order to promote tourists sector. It has been stated that
there are basically two types of motivational factors that are discussed below-
Intrinsic motivational factor: According to this need it has been observed tourism is
consider psychological needs that get arise in individual and have to be satisfied in proper
manner. These needs include exploring, leisure creativity, need and wants of relation and leisure
time. All these aspects gets generated in individuals and this lead to the contribution of
motivational factor for the tourists. Other motivating elements include:

Personality traits possessed by the tourist: it is also a important factor that is consider
towards generation of motivational factor among the individual.
Attitude factor: it include knowledge, skills and perception of the particular tourist
destination that results in generation of drives to visit that particular place. It play a important
role in this regard. Hence, attitude of the individual identity also determine their interest towards
particular tourist destination.
Belief and values adopted by the tourists: It involve perceiving values in a proper
manner so that it become a main motivating factor for the people. It will force them to visit that
place and gain information regarding it.
Extrinsic motivation factors: According to this, there are number of external elements
that are present in outside business environment results in influencing the behaviour of
individual to visit that particular tourist destination. these factors include individual's
performance, money and many more. It involve other elements also that are discussed below:
Family Factors: It is most influential external element as it is related to structure that are
present in the society. For instance, different people of diverse age groups have distinctive
demand related to their tourist destination
Market Conditions: As market is dynamic in nature which keeps on changing with time.
It include modifications in political, economical conditions that pose a direct impact on tourism
related decisions.
Social class: This is also consider most important motivational factor that involve
different type of families present in the society. Depending on the financial condition of
particular family they decide their place of visiting. For instance, high class people will visit
places that involve huge budgets and can enjoy at their maximum level. On the other hand
middle class family will choose in accordance to their financial condition (Cosciug, 2015).
All the above discussed motivational factors enable entrepreneurs to develop the tourist
destinations of rural areas in order to achieve high revenues and growth. This also force them to
maintain productivity level at rural areas in order to attract more and more tourists from different
parts of nation.

2.3 Hierarchical analysis of the motives of motivational factors
According to Ala, (2013) Motivational factors plays vital role subject to growth and
development of organisational structure. There are some essential aspects are covered in this
context which helps to understater dynamics of organisation. Motivational aspects remain
associated with the organisational performance and effective management for better control and
operations. Rutal travel and tourism sector is one of the essential aspect which not only helps to
understand the customer and consumer references in respect of developing strategies. Nature of
organisation depends upon the structures and operational management. Nature of motivational
organisation is bifurcated in several parts such as motivation and performance in organisation.
Historical views of motivation and evaluation depends upon analyse the internal aspects
and features of organisation. Entrepreneurship activities and skills are defined subject to
elaborate the structure of business in rural travel and tourism sector. This is one of the essential
form which remain essential aspects which remain essential to grew the structure of organisation
in effective manner. Significance management and human resource approach are adopted by
organisation to manage motivational structure with in the organisation. Hierarchies are structures
defied subject to analysing performance of organisation.
According to Cash, (2011) it is evaluated that Need hierarchical structure of motivational
theories are some essential elements which plays vital role in achieving the desired targets and
advancements in optimum and effective manner. Need based approaches helps to maintain
potential efforts for sustainable growth or organisation. It helps to analyse the factors subject to
physiological, security, belongings, esteems and self actualisation. These are the major five
aspects which are considered in motivational structure of organisation. Moreover this structure is
divided in major three aspects such as need, drive and actions. To develop rural tourism
structure of organisation these three elements are required to considered with in the operations
and management.
Sustainable development and rural development of organisation remain based upon
strong motivational structure and belongings. This aspect not only helps to connect
entrepreneurial aspects but also helps to boost the structure of organisation in dynamic forms.
Dual structure approach provides vast overview and measurement subject to acquiring needs.
Some important and key aspects are needed to improvise the structure of rural travel and tourism
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structure. Process based approach to motivation is also one of the essential aspect which helps to
boost the rural tourism sector.
2.4 Observing the main criteria for the development of a business in the rural area
According to Ivanova, (2017) Concept of entrepreneurship subject to emerge rural
tourism sector contains crucial elements which indicates towards sustainable growth and
development of rural tourism sector. It is not an easy work of developing tactics subject to
emerging scope of travel and tourism sector in rural areas. It is one of the common aspect which
remain associated with development in the rural areas. As per economic perspective it remain
essential and important for developing structure of organisation in sequential manner.
Entrepreneurial is a concept which contains the eligibility to establish the structure of
organisation from starting to end. These are the essential factors which combines the meaning of
developing strategies related to development of travel and tourism sector.
According to Mogol, (2015) national economical and regional aspects remain associated
with the growth and development of rural area. Economic vitality of depends upon analysing the
potential aspects which remain associated with sustainable form of entrepreneurship in rural
tourism sector. This helps to analyse evidence oriented aspects in rural development in
investment from outside. This one of the measurable aspect which remain associated with the
growth and development of rural economies and investments. It is not important to elaborate the
dynamics of rural travel and tourism sector. Source of various social groups and sections are
conducted subject to behavioural analysis. This view remain associated with entrepreneurship in
rural tourism sectors.
According to Panzica, (2013) to emerge structure of travel and tourism sector it is required to
assign roles and responsibilities for better effectiveness of tasks and projects. Analysing rural
development affecting factors, prospects for the development of entrepreneurship in rural
tourism are considered in this aspect. Comparative analysis and evaluation is also one of the
essential aspect which is covered in this context. Various policies and regulations which remain
associated with developing strategies and plans for rural travel and tourism sectors. This is the
critical process which helps to analyse growth and sustainable factors such as capital,
management, communications and transportation of infrastructure of rural travel and tourism
sector. Developing strategies and plans subject to emerge the structure of organisation helps to
demonstrate the dynamics of organisation in vital form. Overall analysis helps to identify the
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factors which occurs while maintaining and tourism in European context. In European context
rural tourism sector seeks for authenticated and unique experiences subject to local life cycle.
Communication channels, products and services development in order to maintain visitors
attractions also need to be improvised.
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CHAPTER 3: RESEARCH METHODOLOGY
3.1 Introduction
This is evaluated as the most essential part of research. This can be considered as a
science which studying how a research work is done scientifically. This section of research is
based on various application that are logically adopted by researcher in order to systematically
resolve the research problem. This also defines a way by which data and information has to be
gathered in respect to carry out the whole research work in systematic manner. This process is
effective in gathering data and information for the purpose of creating appropriate business
decision. This part consists various components in which some are described as below:
3.2 Type of Investigation
This is the most effective part of research project as the whole work or research is based
on the type of research which are conducted by the researcher to overcome with the any kind of
research issue. An investigation can be qualitative or quantitative in nature. Quantitative research
can be considered as the research which is based on the quantity of data that are gathered by the
researcher in the form of figures and on the other side qualitative research is based on quality of
information which is accumulated by investigator for reaching at final result and outcomes. The
present study is based on qualitative research as it is effective in carry out the gathered
information in appropriate manner.
3.3 Research Design
A research design can be described as the set of methods and procedures that are applied
by researcher in gathering and determining the variables that are specified in any kind of
research issue. This helps in providing a blue print of research on which all research activities are
implemented in systematic manner. This section can be categorised among various types like
descriptive, exploratory and experimental research approach that all are based on the type of
investigation. In the present research project descriptive research design has to be used by
researcher because it is more appropriate in gathering proper data and information for
accumulating final outcome for the research work.
3.4 Research Approach
Research approach is an integral part of creating effective understanding about
morphological change in various elements of research. This consists as a most effective part of
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