Detailed Business Plan: Rush Mobile App in London, UK

This report presents a detailed business plan for the Rush mobile application, designed to operate in London, UK. It begins with an introduction outlining the application's features, vision, and objectives, including replacing multiple existing apps with a single, convenient platform. The plan includes a SWOT analysis, evaluating the application's strengths, weaknesses, opportunities, and threats. The marketing plan covers the marketing mix (product, price, place, promotion), target market analysis, and competitive advantages. The operating plan details the organizational structure, consumer relationship management, and a feasibility plan with a budgeted cash flow statement. The business concept focuses on consumer needs, data security, and regular audits. The report analyzes the market, consumer expectations, and suggests effective changes to enhance business response and growth. The financial projections provide an overview of the initial investment and the forecasted cash flow for the first year. The conclusion summarizes the key points and findings, with references to support the analysis.

BUSINESS PLAN - RUSH

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Background..................................................................................................................................1
Vision and mission.......................................................................................................................1
Objectives....................................................................................................................................1
Business concept..........................................................................................................................2
Product and services....................................................................................................................2
SWOT analysis............................................................................................................................2
MARKETING PLAN......................................................................................................................3
Marketing mix..............................................................................................................................3
Target market...............................................................................................................................5
Competitor advantages.................................................................................................................5
OPERATING PLAN.......................................................................................................................5
Organisational structure...............................................................................................................5
Consumer Relationship management..........................................................................................7
Feasibility plan.................................................................................................................................7
Budgeted cash flow statement.....................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Rush is a mobile application which is being planned by the professionals of Rush brand to be launched in market. It will have
accessibility of proper consumer information with adequate confidentiality and management of operations. in the present report there
will be discussion based on business plan for the Rush application in London, UK. There will be analysis on the consumer needs,
strength of business as well as operating culture of firm in initiating the plan and organising the operations. There will be assessment
of feasibility plan which in turn will be useful to address the cost implied in business activities.
Background
The operating features of Ruch mobile application is for replacing various android and IOS application with one convenient
application which is consist of various features. There has will platform for individual in relation with making payment of receiving
payments, tendency to detect the GPS signal to verify the consumer location (McKenzie, 2017). Along with this, there will be various
features and services which are being planned by the professionals of Rush to be implement in the application which will enhance the
life style of consumers.
Vision and mission
Rush have been planning to make adequate implications and starting the operations which will meet the goals at the right time.
The main vision is for developing the operational efficiency of the rush application which will cover maximum area as well as have
the large number of buyer (Hacklin, Björkdahl and Wallin, 2018). There can be rating of various person which are enrolled in the
product and services. the motive is for expanding the business world wide and being the most convenient application among
consumers which will replace various irrelevant and big size applications.
Objectives
 To identify the opportunities in technical market segmentation for Rush application.
 To ascertain the growth opportunities for entity in terms of developing the operational efficiency in the market.
 To determine the current market needs, trends and consumer expectations relevant with mobile application.
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 To suggest effective changes which will help the business in attaining the better market response and growth.
Business concept
It has been planned by the professionals that they will launch this mobile application initially at UK. Analysing the consumers
requirements and expectation will be helpful to the professionals in developing the additional features in application. It has been
considered that the confidentiality of information and data base of consumer will be under higher cyber securities (Díaz-Díaz, Muñoz
and Pérez-González, 2017). There will be regular audit of the application through server operators on which they will detect the
problems and resolve it to prevent any crime.
Product and services
To improve the sales growth in the business by considering effective rise in the operational practices which will be attentive and
helpful for making appropriate changes in business operations. It has been estimated by the professionals at Rush that, business will
have higher appreciation and market growth as it will replace the other applications (Zhu, So and Hudson, 2017). The accessibility of
application will be based on GPS network on which the location of the user will easily be tracked. It any person causing mischief
activities on which immediate action will be taken and will be excluded from the site. There will be cancellation of transaction if there
is any fraud and unlawful activity seen in such transactional activity.
SWOT analysis
Strength: Rush mobile application has the strength of managing the operational requirements of the firm with
context to satisfy the consumers. This application is capable of delivering the make-up and massage
services for male and female clients at their residents.
Weaknesses: This is weak in tracking the exact location and details of an individual. Sometimes it lacks in analysing
the orders and requirements of the people.
Opportunities: The convenience of this application will help consumers in having better services in the limited time
period. Along with this, this is a reformative concept which will be more attractive to buyers.
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Threat: There are chances of having challenges through rivalries as they tends to theft the concept. Along with
this losing confidentiality will be te prime concern which is has to be considered by the professionals.
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MARKETING PLAN
Marketing mix
Figure 1 Marketing mix
(Source: Marketing mix- 4Ps, 2017)
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Product:
Rush will be operated in the IOS and Android system as there can be various users to it. Along with this, there can be various
features involved in the mobile application which is satisfactory and convenient among the buyers. The main motive is for replacing
various application with single application (Zaragoza, Kim and Chung, 2018). There will be various services such as payment
services, makeup and massage service orders and various king services. The online operations and influences of large number of
externalities which will affect the business operations.
Price:
It has been decided by the professionals that Rush mobile application will be free on the sites as the motive is for promoting
the use of such application among the people and making it most accessible and preferred application among another applications
(Rosenbaum, Otalora and Ramírez, 2017). Along with this there will be charges on making transactional activities such as promoting
the use of this application for development and management of operations.
Place
It has been planned and decided by the professionals that, to initiate the business there will be use of UK locations in London.
Later on, the business will be expanded as per the regular use and popularity of this application among individual (Lu, 2017).
Promotion:
To advertise this application among the society there will be use of various techniques and platforms which will be addressed to
have adequate operational ascertainment (Guo and et.al., 2017). Promoting Rush through asocial media, television, radio and
newspaper has been considered. Thus, among such segmentation using social media marketing will be the most conveyancing and
prompt technique which will enhance the operations of firm.
Target market
It has been targeted by business professionals on which young and adults have been targeted to use the application. Along with
this, the workers at any location have been engaged in daily life due to which this application they would become able to make
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payment and receive the funds (McKenzie, 2017). However, a mobile is the devices which is being used and operated by every
individual on which installation of various application will be beneficial to the companies. To entre in the market with mobile
application services this will be the best segmentation in terms of profitability and growth.
Competitor advantages
There is various application which are currently existing in the market as well as have been used by various individual. In
respect with such challenges it is necessary that the business must have low memory consuming application which is consist of
various features (Hacklin, Björkdahl and Wallin, 2018). Therefore, the application must replace various other application.
On the other side, as per considering the efforts and influences made by Rush in the application there will be various rivalries
which will challenge the operations (Díaz-Díaz, Muñoz and Pérez-González, 2017). Competitors which are existing in the market are
PayPal, Venmo, Google pay and Apple Pay are the giants in this segmentation which will affect the consumer retention of Rush ( Best
mobile payment apps of 2018, 2018). Thus, it will be recommended to the professionals that they must make several attractive features
and improves the conveyancing for attracting large media.
OPERATING PLAN
Organisational structure
To performed the operational activities for Rush on which it has been ascertained that the business has effective growth and
increment in the level of efficiency. Therefore, most of the business operation of this organisation is based on online segmentation on
which there will be requirement of qualified professionals (Zhu, So and Hudson, 2017). The technical influences made by them in
addressing the operational activities will be helpful to address consumer requirements and manages operational obstacles at the right
time. Therefore, there will be development of several teams and departments which will govern various operations of the industry.
Functional department:
In this unit there will be appointment of highly qualified and talented employees which will make reforms in the technologies
that will be helpful to the business in terms of having adequate applications. Along with this, there will be recruitment of talented and
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skilled employees which were well known and versed with the IT skills (Zaragoza, Kim and Chung, 2018). In addition, there will be
approach towards developing innovative ideas in making changes in the application as per the changing buyer’s requirements.
Promotional techniques as well as operating techniques has to be considered by the professionals in s such segmentations.
Human resource department:
This team have skills to analyse the potential employees to the organisation and have been enrolled in various departments.
There can be emphasis over recruitment, training and development of individual with respect to retain quality performance of business
(Rosenbaum, Otalora and Ramírez, 2017).
Consumer care unit:
These are the professionals which have been recruited by the business with the motive to understand and analyse the consumer
wants and requirements. They have been trained in a manner that they can easily access the requirement of the consumers and make
satisfactory solution to their issues (Lu, 2017). These employees are trained in a manner that they could get adequate information from
the consumers in manner of taking feedbacks of their services. rating of the application by buyers will be helpful in self actualisation
of the business performance. Thus, this unit is highly connected with the work practices of employees.
Auditing department:
To manage the accounts of the business on the basis of which there have been recruitment of qualified accounting professionals
which will ascertain the costs implied in the duties as well as the revenue generated by the business. There will be consideration over
the taxes and various charges which are being payable by the industry in terms of making operating efforts to enhance the profitability
of the firm.
Consumer Relationship management
Rush have been engaged in the operational practices which is based on analysing the consumer requirements as well as
suggesting them effective solution to overcome with problems (Guo and et.al., 2017). There will be consideration over managing the
relationship with potential clients that will be help in addressing the issues and managing firm’s performance. The potential subscriber
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of Rush will have special offers such as cash back, discounts as well as allowances which will benefit consumers in retaining them for
longer period.
Feasibility plan
Budgeted cash flow statement
Forecasted cash flow statement
Particulars
Initial
invest
ment
Janu
ary
Febru
ary
Mar
ch
Apri
l May June July Augu
st
Septe
mber
Octo
ber
Novem
ber
Decem
ber
(In £) (In £) (In £) (In
£)
(In
£)
(In
£)
(In
£)
(In
£) (In £) (In £) (In £) (In £) (In £)
Rush Subscribers 2000 2300 2346 2393 2441 2490 2539 2590 2642 2695 2749 2804
Average cost on
subscription 3.95 3.95 3.95 3.95 3.95 3.95 3.95 3.95 3.95 3.95 3.95 3.95
Total revenue (cash
inflow) 7900 9085
9266
.7
9452
.03
9641
.07
9833
.9
1003
0.6
10231
.2
10435.
81
10644
.53
10857.
42
11074.
56
Operating
expenses
Advertising 300 350 350 350 350 350 350 350 350 350 350 350 350
Wages and salaries 750 750 750 750 750 750 750 750 750 750 750 750
Rent 250 250 250 250 250 250 250 250 250 250 250 250
Telephone [phone] 150 150 150 150 150 150 150
Installation of
computers 800 0 200 0 450 0 0 0 300 150 0 200 0
Server maintenance 200 204 208.
08
212.
24
216.
49
220.
82
225.
23
229.7
4 234.33 239.0
2 243.8 248.67
Other expenses 100 102 104.
04
106.
12
108.
24
110.
41
112.
62
114.8
7 117.17 119.5
1 121.9 124.34
Total expenses (Net
cash outflow) 1100 1800 2006 1812
.12
2268
.36
1824
.73
1831
.22
1837
.85
2144.
61 2001.5 1858.
53 2065.7 1873.0
1
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Net cash flow -1100 6100 7079 7454
.58
7183
.67
7816
.35
8002
.67
8192
.73
8086.
58
8434.3
1 8786 8791.7
2
9201.5
5
Application
development cost 8000
Invested capital 40000
Opening balance
for cash 48000 4690
0 53000 6007
9
6753
3.6
7471
7.3
8253
3.6
9053
6.3 98729 106815
.6
11524
9.9
124035
.9
132827
.6
Closing balance
for cash 46900 5300
0 60079 6753
3.6
7471
7.3
8253
3.6
9053
6.3
9872
9
10681
5.6
115249
.9
12403
5.9
132827
.6
142029
.2
Interpretation: On the basis of above listed table which represent the forecasted cash flow stamen on the basis of which there
have been determination of costs and revenue implied in the activities. Thus, with respect with such operations there have been
requirement of £40000 as initial investment. Additionally, the costs of developing this application has been estimated as £8000. Along
with this it can be said that, there will be lower cost in the business as the maximum part of operations will be managed online.
CONCLUSION
On the basis of above report it can be said that, Rush have been planning to launch a mobile application which can address
various operational tasks. There had been determination of various features and costs implied in the activities. The business plan has
brought adequate information among the professionals on which they can make efforts for attaining business gains. Moreover, this
project has analysis over organisational structure and feasibility plan which can have rise in the level of efficiency and enhance the
market gains for the business.
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REFERENCES
Books and Journals
Díaz-Díaz, R., Muñoz, L. and Pérez-González, D., 2017. Business model analysis of public services operating in the smart city
ecosystem: The case of SmartSantander. Future Generation Computer Systems. 76. pp.198-214.
Guo, L. and et.al., 2017. Investigating e-business models’ value retention for start-ups: The moderating role of venture capital
investment intensity. International Journal of Production Economics. 186. pp.33-45.
Hacklin, F., Björkdahl, J. and Wallin, M. W., 2018. Strategies for business model innovation: How firms reel in migrating value. Long
range planning. 51(1). pp.82-110.
Lu, Y., 2017. Industry 4.0: A survey on technologies, applications and open research issues. Journal of Industrial Information
Integration. 6. pp.1-10.
McKenzie, D., 2017. Identifying and spurring high-growth entrepreneurship: Experimental evidence from a business plan
competition. American Economic Review. 107(8). pp.2278-2307.
Rosenbaum, M. S., Otalora, M. L. and Ramírez, G. C., 2017. How to create a realistic customer journey map. Business
Horizons. 60(1). pp.143-150.
Zaragoza, M. G., Kim, H. K. and Chung, Y. K., 2018, July. Components of Mobile Integration in Social Business and E-commerce
Application. In International Conference on Computational Science/Intelligence & Applied Informatics (pp. 59-68). Springer,
Cham.
Zhu, G., So, K. K. F. and Hudson, S., 2017. Inside the sharing economy: Understanding consumer motivations behind the adoption of
mobile applications. International Journal of Contemporary Hospitality Management. 29(9). pp.2218-2239.
Online
Best mobile payment apps of 2018. 2018. [Online]. Available through :< https://www.techradar.com/news/best-mobile-payment-app>.
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