This report provides a comprehensive analysis of Ruskin Global Transport's business information system, focusing on information privacy. It identifies and evaluates the characteristics and significance of information privacy globally, exploring organizational opportunities and challenges related to data protection within the company. The report applies the value chain model to analyze how value is created and delivered by information privacy initiatives at Ruskin Global Transport. Key areas covered include data security systems, database management, artificial intelligence usage, employee education, and the identification of technical resources. The report also addresses challenges such as embedding data privacy, proliferating devices, increasing maintenance costs, access control difficulties, data visibility, and establishing a positive data culture. The analysis aims to provide insights into enhancing data protection practices and leveraging information privacy for competitive advantage and improved productivity at Ruskin Global Transport.