Leadership Analysis: Ruslan Kogan's Approach to Business Success

This report provides an in-depth analysis of Ruslan Kogan's leadership, focusing on his characteristics, skills, and how he developed them. It explores his intelligence, confidence, strong vision, strategic planning, and focus, highlighting his communication, strategic thinking, innovation, and technological knowledge. The report examines how past failures influenced Kogan's leadership qualities, emphasizing his resilience and strategic mindset. It also details how he developed these characteristics through experience and learning. Furthermore, the report discusses the leadership methods and approaches Kogan employs, including democratic and coaching styles, as well as innovative and situational leadership approaches. Overall, the report concludes that Kogan's leadership qualities are instrumental to his success.

Leadership for the contemporary
organization.

Table of Contents
INTRODUCTION...........................................................................................................................1
Describing the leadership characteristic, skills and knweolwdge of the business leader...........1
How many past failures influenced the current leadership characteristic...................................2
How did the business leader develop these characteristics and skills.........................................3
Describing leadership methods, approaches or concepts does he or she employ in his or her
role as a business leader..............................................................................................................4
CONCLSUION................................................................................................................................5
References........................................................................................................................................6

INTRODUCTION
Leadership is the process by which the person guide and provide the direction to their
employees to complete the work in defined time. In the same way, report is also based upon the
leadership style which is adopted by the leader and the chosen leader for the report is Ruslan
Kogan who is the top leader in Australia and run different online retailer store. Further, report
will describe the leadership characteristic, skills and knowledge possess by Ruslan Kogan and
then show how many past failures influence the characteristics and skills of a business leader.
Then study will describe how the business leader develops these characteristics and skills and
show the leadership approaches, concept is used by the by Ruslan Kogan.
Describing the leadership characteristic, skills and knweolwdge of the business leader
Leadership characteristic: Ruslan Kogan have different characteristic which allow him to
lead the business towards further level of success such that:
 Intelligence and confidence: A leader needs to be intelligent so that they can easily
analyse the pros and cons of the situation. In the same way, Ruslan Kogan is quite
confident towards their work and also have a fore-sightedness which help him to predict
the future impact of the decision (Best characteristic of a good leader, 2018).
 Strong vision: It has been analysed that leaders have string vision so that it will help
them to take right decision for the company and this quality makes them differ from the
manager and the same is also posses by Ruslan Kogan. Such that through strong vision,
he can easily determine the strategy is better for the company or not.
 Strategic planning: Strategies are also adopted by the leaders and they have risk taking
abilities which also make them differ from the managers. Such that leaders are
outstanding at strategic planning and in order to be stay ahead in this competitive market,
Ruslan Kogan also takes different strategies Flanagan (2019).
 Focused: Leaders are also focused towards their work, and they mainly focus on the
result which must be attained by the firm. Therefore, in the same way, Ruslan Kogan also
focus on the strength and analyse that the firm is provided the best services to keep
satisfying the neds of the customers. Being focused on the work also makes them differ
from the others.
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Leadership skills and knowledge: They must have the best leadership skills as well as
knowledge and Ruslan Kogan also have the skills and knowledge which are as mention below:
 Communication skills: Leader must have strong communication skill as well as good
body language as well. Through this skill Ruslan Kogan also motivate others and raise
their performance level as well. Further, he has the ability to learn new skill which help to
lead a business towards another level of success.
 Strategic thinking skills: Leader also posses good critical as well as strategic thinking
skills which help them to think string through strong vision Leithwood & Azah (2016).
Apart from this, Ruslan Kogan also collect the best information and understand the
market that helps to implement the new strategy as per market requirement. Thus, this
skill help him to take provide the best solution of critical situation. So that the success of
the firm will not affected.
 Innovation skills: Ruslan Kogan also have strong innovative skills which helps to make
the changes in order to lead a business in this competitive market. Using the innovative
skills, the leader also provide best and innovative products to their customer and also
leads to sustain the brand image.
 Technological knowledge: Ruslan Kogan also posses strong IT and technical skills that
helps to use innovation into the business. In the same way, using technical skill, he
continues lead his e-commerce business at the top in Australia.
How many past failures influenced the current leadership characteristic
Now Ruslan Kogan is one of the 12th Richest person under 40 in Australia because he
never give up from his failure such that Kogan left his job in 2006 and also started working in
the Kogan.com at the age of 23 only. At that time when someone ask him to provide the quote
for manufacturing he rushed towards TV and then laughed at him but did not accept the orders.
At that time, he realized that he is not able to create the business towards benefit. But he was not
give up and starting recalculating all the material as he was analysed that the business is falling
down poorly Leithwood (2019). In addition to this, it is realized that his never give up attitude
work for him and help to complete the work. On the other side, when Kogan start selling the TV
on eBay and at that time, he has to pay money to suppliers because of his full production and this
lead to shut down the business, and he was also forced applying for the credit cards and also take
cash advance.
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This shows that he has no financial support but he is quite sure that he will never giving
up and as he have strong courage and strategic mind leads to affect the overall career. Such that
when he starts analysing the entire selling process minutely, which shows that he has strong
strategic and critical thinking which influence him in positive manner. Apart from this, it has
been analysed that he is also accused of making outlanding statement by its competitors when he
become the top leader, but he never reverts, therefore, this shows that the person is quite focused
towards their work only and these things never affected him in any ways Daniëls, Hondeghem &
Doch (2019). Therefore, he also have strong technical and IT skills which help him to be on the
top by handling such online retail store in the world.
How did the business leader develop these characteristics and skills
Yes, Ruslan Kogan always posses this leadership qualities and that is why, he become one
of the op leader in Australia. It has been analysed that business success is relies upon good
leadership ideas and in the same way, having effective leadership qualities helps a person to make
more effective in decision, not only this, Ruslan Kogan also focus on his personal vision and
progress towards achieving the goals of a business. He posses self- awareness which is one of the
most important characteristic of a business leader, and he also has the ability to understand own
strength and weakness. Though, initially he faces some problems but on the other side, he has an
ability to cope with all diverse situation in positive way Campbell (2019). Even he work hard and
also lead the people with great enthusiasm, and he has good and sufficient knowledge which every
business leader should posses.
Not only this, Ruslan Kogan have some of the quality but on the other side, he also learn
different quality or characteristic from the life experience such that initially when he is suffering
from the financial problem then at that he learn some leadership styles which also help him to
become the top leader and establish the business in the world. Moreover, the past experience also
makes the leader better and develop may trait which differ them from the normal person. When
Kogan was handling the business, he develop the management skills and also learn how to take
decisions so that it will be help a business for its success Flanagan (2019). During that time,
Ruslan Kogan also learn how to stay competitive In the competitive world and to attract the
customer, leader have to use their innovative skills that helps to keep their business grow.
In addition to this, it is also realized that Kogan posses some leadership quality from its
birth and some developed through their past experience when he faces struggle. This shows that if
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the person have the courage then he will easily attain the defined goal and also become the top
leader, the same is done by Ruslan Kogan and that is why having best leadership traits makes
him12th richest person in Australia.
Describing leadership methods, approaches or concepts does he or she employ in his or her role
as a business leader
Leadership methods: Choosing the best leadership style among many is one of the biggest
challenge which a leader face but as they have strong vision and knowledge which helps them to select best
out of many. In the same way, Ruslan Kogan also adopt the best leadership approaches such that
Democratic and Coaching leadership style. Therefore, democratic leadership style is also known as
participative leadership style in which Kogan involves different team members which making critical
decision for the welfare of the company Ma and et.al., (2019. In the same way, it has been analysed that
this type of leadership style works well in a firm if they have highly skilled and experience team members.
Further, democratic leadership style also helps to make communication better and it also flows in upward to
downward, hence it is one of the most preferred leadership style over the other leadership styles.
Beside this, it has been analysed that Kogan also uses Coaching leadership style and it does not lead
directly but indirectly it works. In this type of leadership, leaders are more like the leaders and teaches such
that through this style, a business leader will easily boost the performance of the employee, motivate them
and also increase the performance and groom their employees as well. That is why, Kogan uses both
coaching and democratic leadership style so that it will help to increase the overall performance of the
business and leads a firm towards further level of success as well Thompson (2015).
Leadership Approach and concept: it has been analysed that being a leader is not an easy task
because a person has to play a role model and a mentor at the same time. That is why using the best
approach is one of the difficult challenge. Ruslan Kogan also uses modern approaches into its
working area so that it will help him to be successful in the world. Currently Ruslan
Kogan uses innovative leadership approach in which he knows exactly new ideas
will help to grow the business into further level of success and that is why, he
always makes new changes in his existing business so that it will help bring the
vision into reality. Thus, using this modern approach into the working area, helps
him to establish the online business into world Northouse (2018). He also considers
himself a pace setter leader because he uses effective communication in setting the
high standard of performance for both group as well as for themselves.
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Therefore, using this style will help a business to run smoothly and employees
also realize that they are also an important part of the firm. Sometimes, Ruslan
Kogan also uses situational leadership style in which he opted the style as per the
given situation so that it will help a business him to deal with different complex
situation in better way Esteban-Escaño and et.al., (2018). Apart from this, this modern
approaches will help Kogan to leads him business towards further level of success.
CONCLSUION
By summing up above report it has been concluded that leaders have strong leadership
qualities and this makes them differ from the manager. In the same way, leaders have strong
vision and strategic or critical thinking as well as technical, innovative skills which makes them
leader. Further, report also concluded that in early stage Kogan was not as financially strong but
he has positive attitude towards the work and the strong leadership skills influence his work in
positive manner. Then report also concluded that leaders are born not made and in the same way,
Ruslan Kogan also develop these characteristics and skills through his early life. Lastly
report conclude that he uses participative leadership style and always involve their
leader into the decision-making process.
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References
Books and Journals
Campbell, D. (2019). Campbell leadership descriptor facilitator's guide. Center for Creative
Leadership.
Daniëls, E., Hondeghem, A., & Dochy, F. (2019). A review on leadership and leadership
development in educational settings. Educational Research Review.
Esteban-Escaño, J. and et.al., (2018). Using Learning Analytics to Detect Authentic Leadership
Characteristics in Engineering Students.
Flanagan, E. (2019). Transformational Leadership Theory and the Characteristics of Holistic
Coaching in Sports.
Leithwood, K. (2019). Characteristics of effective leadership networks: a replication and
extension. School Leadership & Management.39(2). 175-197.
Leithwood, K., & Azah, V. N. (2016). Characteristics of effective leadership networks. Journal
of Educational Administration.54(4). 409-433.
Ma, J. and et.al., (2019). Does ambidextrous leadership motivate work crafting?. International
Journal of Hospitality Management.77. 159-168.
Northouse, P. G. (2018). Leadership: Theory and practice. Sage publications.
Thompson, R. S. (2015). The perception of servant leadership characteristics and job
satisfaction in a church-related college(Doctoral dissertation).
Online
Best characteristic of a good leader. 2018. [Online]. Available
through:<https://www.ccl.org/blog/characteristics-good-leader/>.
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