Ryanair Airline: Applying Key Marketing Concepts Analysis

This presentation provides an analysis of Ryanair airline through the lens of key marketing concepts. It begins by introducing Ryanair as a green airline company founded in 1984, highlighting its significant workforce and lower ticket prices. The presentation defines and applies various marketing concepts, including the production, product, selling, marketing, and societal marketing concepts, to understand Ryanair's strategies. The conclusion emphasizes the importance of marketing concepts for analyzing product growth, specifically within Ryanair. The presentation recommends that Ryanair enhance its online booking services and customer interaction to better address customer needs and improve technological integration. The references cite academic sources to support the analysis and recommendations, providing a comprehensive overview of Ryanair's marketing approach.

Individual presentation and
report
on
Marketing concept

TABLE OF CONTENT
 INTRODUCTION
 RYANAIR AIRLINE
 KEY MARKETINH CONCEPT
 CONCLUSION
 REFERENCES

INTRODUCTION
 The marketing principles are based on the marketing
strategy which are help to build new marketing strategy for
business and its growth perspective is in the effective
manner.
 The marketing strategy has considers with product, prices,
place and promotion of products of company (Alford and
Page, 2015).

Introducing Ryanair airline
 Ryanair is the cleanest and greenest airline company which is
founded in 1984.
 Ireland with its primary operational bases at the London airports.
 The company is engaged with 17500 employees who are highly
contributed for business and its growth. They are expanded its
product because they charge lower price rate on their air ticket.

Defining key marketing concept.
 Production concept
 Product concept
 Selling concept
 Marketing concept
 Societal marketing concept

CONCLUSION
 From the above study it had been concluded that the
marketing concept has to be more important for company to
analysis their product growth at marketplace.
 The company which has selected ion report that is very
cleanest and greenest airline company.

RECOMMENDATION
 From the above discussion, here is recommended for
Ryanair had to be use online booking services which
is help to booked ticket 24/7 as well as has to be
make real conversation with customers in order to
solve their queries which will helpful for business to
analysis needs of customers (Papadas, Avlonitis and
Carrigan, 2017.). They should hire authentic team for
handling technologies in appropriate manner.

REFERENCES
 Alford, P. and Page, S. J., 2015. Marketing technology for adoption by small
business. The Service Industries Journal. 35(11-12). pp.655-669.
 Finne, Å. and Grönroos, C., 2017. Communication-in-use: customer-integrated marketing
communication. European Journal of Marketing. 51(3). pp.445-463.
 Homburg, C., Jozić, D. and Kuehnl, C., 2017. Customer experience management: toward
implementing an evolving marketing concept. Journal of the Academy of Marketing
Science. 45(3). pp.377-401.