Consumer Decision Making for Ryanair's Baggage Handling Services

This presentation examines consumer decision-making processes concerning Ryanair's baggage handling services. The content begins with an introduction to the topic, focusing on the baggage handling systems at airports and their importance, particularly for airlines. It then delves into the introduction of consumer decision making process and consumer behaviour. The presentation applies a framework to analyze the stages involved in consumer behavior, including need recognition and information search. Specifically, it examines how consumers evaluate and choose baggage handling services. The presentation then concludes with a summary of how consumers purchase services that meet their needs and satisfy their requirements. The presentation provides references to support the analysis, offering insights into consumer behavior in the context of airline services. The presentation's purpose is to provide a comprehensive understanding of the consumer's role in making decisions about baggage handling services, and it underscores the significance of consumer satisfaction in the industry.

Individual
Presentation

Content
• Topic
• Introduction
• Introduction of consumer decision making process and consumer
behaviour
• Application of framework
• Conclusion
• References

Topic
“Consumer buying decision for baggage handling
services of Ryanair”

Introduction
In this presentation baggage handling services has been selected which
is type of conveyor system installed in airport. In this, luggage
checked from ticket counter to area where bags will loaded onto
airport. Along with this, baggage handling services check baggage
which come from airplanes to baggage claims as well as to an area
where bags can be loaded onto another airplane. Reason behind
choosing this is that baggage handling is one of the important
service and play important role in airlines.

Introduction of consumer decision making
process and consumer behaviour
Consumer decision making is the procedure by which customer choose
appropriate product from available several alternatives. There are
main three level of consumer decision making explanation of these
are as follows :-
Extensive problem solving- Consumer are highly involved within
product as well as critically evaluate it on each and every aspect for
their need fulfilment criteria.

Application of framework
There are series of step
included In consumer
decision making process
that buyer goes through for
solving issues and satisfying
need.

Consumer decision making process
Need/problem recognition- Consumer purchase process starts with
need, problem or motive which is in mind. But external and internal
stimulus may drive purchase baggage handling behaviour of
consumer.
Information search- Within this stage behaviour of buyer get change
because they continuously obtain information about services of
Ryanair more which can satisfy their needs.

Conclusion
From entire discussion it has been summarised that consumer of
Ryanair purchase services which fulfil their requirement in effective
manner as well as make them satisfy after its consumption. Thus,
they purchase such services which make them satisfy in effective
manner.

References
Pappas, N., 2016. Marketing strategies, perceived risks, and consumer
trust in online buying behaviour. Journal of Retailing and Consumer
Services. 29. pp.92-103.
Visser, M., Schoormans, J. and Vogtländer, J., 2018. Consumer buying
behaviour of sustainable vacuum cleaners-Consequences for design and
marketing. Journal of cleaner production. 195. pp.664-673.
Mihaela, O. O. E., 2015. The influence of the integrated marketing
communication on the consumer buying behaviour. Procedia
economics and finance. 23. pp.1446-1450.

Thank You