London School of Commerce: Ryan Air Case Study, Context of Business

This case study provides a comprehensive analysis of Ryanair, a prominent low-cost airline. It begins with an overview of Ryanair's history and business model, highlighting its low-cost strategy. The study then delves into a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, evaluating the airline's competitive advantages, internal challenges like labor relations and fleet expansion, and external factors such as Brexit and fuel price fluctuations. A PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) analysis further examines the external environment affecting Ryanair. The case study identifies key problems faced by the airline, including unnecessary fleet expansion, staff training deficiencies, customer focus issues, labor disputes, employee motivation gaps, and marketing communication shortcomings. Finally, the study proposes solutions based on management theories like human relations, behavioral management, modern management, and scientific management, offering insights into addressing the identified challenges.