Ryanair: Consumer Buying Behavior in the Low-Cost Air Travel Market

This presentation delves into the consumer buying behavior associated with Ryanair's low-cost air travel services. It begins by introducing Ryanair and its business model, which focuses on cost reduction to offer affordable international air travel. The presentation outlines the consumer decision-making process, emphasizing stages like need recognition and information search, and applies this framework to Ryanair customers. By providing accessible information and low-cost options, Ryanair caters to a wide range of travelers. The presentation concludes that Ryanair's success is tied to understanding and meeting consumer expectations, highlighting the importance of adapting to evolving consumer behavior to maintain its position as a leading low-budget airline in Europe. Desklib offers similar solved assignments and resources for students.

Individual
Presentation

Content
• Topic
• Introduction
• Introduction of consumer decision making process and consumer
behaviour
• Application of framework
• Conclusion
• References

Topic
“Consumer buying behaviour related to low cost air
travel services given by Ryanair airlines”

Introduction
Ryanair is Europe's most profitable airline industry that concentrates on
executing business model which aid in reducing costs. By this low
cost airlines can be provided potential consumers their air travel
across international borders. It's headquarters in Swords, Dublin,
Ireland with their main operational bases in Dublin and London.

Consumer decision-making process and
consumer behaviour
Numerous stages are involved in Consumer decision-making process
by which clients needs are identified. The information gathered
from this stages helps the airline to come up with those services and
goods which satisfy their exception level.
Need recognition : In particular this stage consumers determine need
along with ways to resolve problems related to demand by using a
product or a service.

Application of framework
With the help of application of
the process the consumer
decision-making and
consumer behaviour of
Ryanair consumers can be
studied. It is usually adopted
while taking a purchase
decision in airline industry.

Consumer decision making process
Need recognition : Ryanair airline provides low cost and comfortable
services to passengers which are demanded by all type of travellers
in flight.
Information search : All type of information is provided to the
passengers regarding their services, prices and availability of flights
with their time of departure on their official websites. This helps
Ryanair to raise productivity and profitability ratio.

Conclusion
From the above discussion it can be concluded that organization by
adopting effective marketing concept can capture huge market ratio.
Consumers while choosing airline services adopts a particular set of
framework in order to measure all the options available to them.
Those airline which stand up on their expectation level of the
travellers are more frequently chosen by them on regular basis. The
changing consumer buying behaviour help airline to improve their
services so that they can continue to remain the best low budgeted
airline service in Europe.

References
Bell, J. and Harrison, B. T., 2018. Vision and values in managing
education: Successful leadership principles and practice. Routledge.
Eiseman, D., 2018. Marketing Gbadamosi, A., 2019. Contemporary Issues
in Marketing: Principles and Practice. SAGE Publications Limited.
Gbadamosi, A., 2019. Contemporary Issues in Marketing: Principles and
Practice. SAGE Publications Limited.

Thank You