Analysis Report: Ryanair's Consumer Decision-Making Process and Impact

This report provides an analysis of the consumer decision-making process within the context of Ryanair's airline services. It begins by introducing the concept of decision-making and its importance, particularly in the context of a company like Ryanair, which focuses on providing low-cost flight tickets. The report then outlines the key stages of the consumer decision-making process, including need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. Each stage is explained in detail, highlighting how it applies to the Ryanair customer experience. The report emphasizes the significance of each step, from the initial identification of a need to the final assessment of the purchase. Finally, the report concludes by highlighting the importance of strong decision-making abilities for businesses, especially when it comes to understanding and meeting customer needs. It underscores the critical role of decision-making in the selection of products and services offered to customers. This report is available on Desklib, a platform offering past papers and solved assignments for students.

Understanding of the Ryanair
consumers buying decision-
making

INTRODUCTION
Ryanair has taken flight tickets as the product on which they
want to take decision for getting customers to purchase it.
Ryanair is one the famous airlines.

Consumer decision-making process
● Decision making process is one of the most important process which company has to
follow, as it needs high level of critical thinking.
● Decision making is only up to some members of company as it includes high risk.
There are so many problem which arises while taking decision.
● Like Ryanair is providing flights ticket at very cheap rate, so to provide low rate, their
management has taken such decision very seriously, so that' why decision making is
very hard and risky thing and takes so much of time.

Need Recognition
● Need recognition: The first step of decision making process is to identify the decision
that on which matter customer has to take decisions.
● It clarifies the thing upon which decision will be taken.
Consumer decision-making stages

Information Search
● Gather relevant information means to find the information upon the product or service
on which the decision will be taken.
● Like customer has to collect relevant information while purchasing flights tickets form
Ryanair.
CONT…

CONT…
Evaluation of alternative
● Third step is to find the alternatives related to the product or service on which decision
should be taken.
● Customer has to find either the Ryanair cheap tickets are good or not as compare to
other airlines tickets.

CONT…
Purchase decision
● After choosing the best alternative the thing which customer has to
do, is to apply that alternative and it also requires a decision.
● It is the result of every decision which had taken earlier.

CONT…
Post purchase
● Final step after applying alternative is to review the decision, is the taken decision is
effective or not.
● This also shows result either the decision was good or not.

CONCLUSION
● This report conclude that every business need a great leader who is having great
decision making power ability.
● In selection of any product or service to offer customer needs high decision making
ability, as customer needs are everything for business.

References
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reputation and company reputation: Their importance in business-to-business
industries. In Rediscovering the Essentiality of Marketing (pp. 475-490). Springer,
Cham.
 Dobele, A., Steel, M. and Cooper, T., 2015. Sailing the seven C's of blog marketing:
understanding social media and business impact. Marketing Intelligence &
Planning. 33(7). pp.1087-1102.
 Ciprian, P., 2015. The growing importance of social media in business
marketing. Quaestus. (7). p.94.

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