This research report delves into the customer satisfaction levels at Ryanair Limited, a prominent Irish airline operating across Europe, Africa, and the Middle East. The study aims to identify and analyze the various factors influencing customer satisfaction, with a particular focus on the impact of service quality, pricing, booking systems, food quality, crew member treatment, and flight comfort. It incorporates a literature review, examining existing research on customer satisfaction in the airline industry, and employs both primary (surveys, interviews) and secondary (research papers, journals) data collection methods. The report also evaluates the effectiveness of Ryanair's strategies in meeting customer demands and provides recommendations for further improvement, emphasizing the importance of balancing low-cost services with customer expectations to enhance overall satisfaction. The research concludes by highlighting areas for future consideration to achieve higher levels of customer satisfaction within Ryanair.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
