Analyzing Technology's Role in Customer Satisfaction at Ryanair

This report investigates the role of technology in enhancing customer satisfaction at Ryanair. It outlines the objectives, including addressing technological attributes in customer service, ascertaining customer service methods, identifying technical traits adopted by Ryanair, and recommending ways to improve consumer services through technology. The study includes survey data indicating that a significant number of respondents, particularly students from UKCBC, use Ryanair's services monthly and are impressed by its low-priced strategy. The findings reveal high levels of customer satisfaction, successful adoption of online booking services, and a willingness among customers to continue using and recommending Ryanair's services. The report concludes with key findings highlighting the demographic of users, their satisfaction levels, and their acceptance of Ryanair's online services.

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TO DETERMINE THE ROLE OF TECHNOLOGY IN ENHANCING THE SATISFACTION LEVEL OF CUSTOMERS- A STUDY ON RYANAIR AIRLINES
OBJECTIVES
 To address some substantial attributes of technology in serving the customers of Ryanair.
 To ascertain the factual means of customer service in Ryanair as a way of measuring their satisfaction level.
 To identify the technical traits adopted by Ryanair to serve their upcoming clients and users for timely fulfilment of their needs and demands.
 To recommend several ways in which Ryanair can adopt some considerable means lf technology to serve their consumers.
FINDINGS
1. Maximum number of scholars referred in UKCBC belongs to young age group.
2. Most of the respondents are pursuing their education in the diploma course of computers.
3. A large number of responders are evident to use the services of Ryanair on monthly basis.
4. A major number of students of UKCBC are impressed with the low priced strategy of Ryanair.
5. Almost all the respondents have reflected a satisfied outlook from the obtained services of Ryanair
6. Most of the scholars have prosperously accepted the online booking services of Ryanair.
7. A large number of responders are agreed to continue with the offered service of Ryanair.
8. Maximum number of responders have approved to refer the proposed services of Ryanair to their peer groups and family members
Once a week Twice or week Once in a month Twice in a year
0
5
10
15
20
25
30
35
40
How often do you prefer to buy the offered services of Ryanair?
Percentage
A large number of responders are evident
to use the services of Ryanair on monthly
basis.
Low priced strategy
Existence in social-media
Brand Image
Promotional offers
0 5 10 15 20 25 30 35
Which of the services by Ryanair's is mostly preferred by you?
Percentage
Highly Satisfied
Satisfied
Neutral
Dissatisfied
Highly Dissatisfied
0
5
10
15
20
25
30
35
At what level would you like to rate your satisfaction level
from the acquired services of Ryanair?
Percentage
Yes, Always. Sometimes Not often
0
5
10
15
20
25
30
35
40
45
Can you easily refer to book their online tickets?
Percentage
A major number of students of UKCBC
are impressed with the low priced strategy
of Ryanair.
Almost all the respondents have reflected a
satisfied outlook from the obtained services of
Ryanair.
Most of the scholars have prosperously
accepted the online booking services of
Ryanair.
Definitely.
Probably, I will.
Never.
0 10 20 30 40 50 60
On the basis of your previous experiences, would you
like to proceed purchasing the proposed services of Ryanair?
Percentage
A large number of responders are agreed to
continue with the offered service of Ryanair.