Consumer Decision-Making Process Applied to Ryanair Airline Services

This report delves into the consumer decision-making process within the context of Ryanair airline services. It begins by outlining the fundamental concepts of consumer behavior and decision-making, emphasizing the influence of economic and environmental factors. The report then dissects the stages of the consumer decision-making process, including need recognition, information search, evaluation of alternatives, purchase decisions, and post-purchase behavior. The application of this framework to Ryanair is explored, highlighting how consumers gather information from various sources, evaluate options, and ultimately make purchase decisions. The report concludes by emphasizing the importance of understanding consumer behavior for effective marketing strategies. References to relevant academic literature are included to support the analysis.

Consumer Buying
Decision making: Ryanair
Airline

TABLE OF CONTENT
 INTRODUCTION
 Consumers decision-making process and consumers behaviour
 Application of framework in the workplace of Ryanair airline
 CONCLUSION
 REFERENCES

INTRODUCTION
 The main reason of selecting this product which is airline is
to build great knowledge about airline services.
 The presentation is going to be examined the products of
Ryanair airline that is “fly ticket”.

Consumers decision-making process and
consumers behaviour
 The all marketing decision of company are related to assumptions
and knowledge of customer behaviour.
 The customers are taking their decision of purchase fly ticket
from Ryanair company after analysing all market.

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 The consumer behaviour is determined by the
economic factor and that had been influenced by
environmental factors is like social and culture values
of customers.
 This is very complex procedure and that is involves
every starting form the problem recognition to the
post purchase activities which are more important.

Application of framework in the workplace
of Ryanair airline
 The steps of consumer decision-making process which are
as follows:
 Need recognition
 information search
 Evaluation of different alternatives
 Purchase decision
 Post purchase behaviour

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 Information search is the second stage of decision-
making process in this buyer decisions are depends on
tends change continually as per customers requirements.
 In that customers, get information from different source
is like advertisement, promotional activities, personal
sources as per customers services by discussing with
their relative is like this airline ticket booking is best or
not.

Continue
 Purchase design: After analysing different company
rates and taking ideas from different sources here is
customer is taking decision for purchase ticket from
Ryanair airline company in effective manner.
 This decision has arrived form the logical
conclusion which either based on their influence
from marketing campaigns.

CONCLUION
 From the above discussion it had been concluded
that the consumer decision-making process has the
great and hot topic for company.
 Customers had been taking decisions as per their
requirement and company services.

REFERENCES
 Chen, W. K. and et.al., 2019, January. The influence of shopping values on consumers'
behavioral intention on m-shopping. In Proceedings of the 10th International Conference
on E-Education, E-Business, E-Management and E-Learning (pp. 320-325). ACM.
 Frontczak, N. T. and Hartley, S. W., 2015. Consumer Learning Styles: Implications for
Promotional Strategy. In Proceedings of the 1990 Academy of Marketing Science (AMS)
Annual Conference (pp. 330-334). Springer, Cham.