Consumer Decision-Making and Marketing: Ryanair Airlines

This report analyzes the marketing concepts and consumer behavior of Ryanair Airlines. It begins with an introduction to the airline and its goals, focusing on increasing sales through effective marketing. The report then explores the consumer decision-making process, including recognition, information searches, evaluation of alternatives, purchase, and post-purchase behavior. It emphasizes the influence of economic and environmental factors, such as social and cultural values, on consumer behavior. The report applies the consumer decision-making framework to Ryanair, highlighting the importance of understanding customer needs and providing safe, reliable services. It also discusses the need for information searches and investments in promotional and safety measures to enhance customer decision-making. The conclusion reiterates the impact of social and environmental factors on customer decisions and the importance of aligning services with customer expectations. The report references academic sources to support its analysis.

Marketing concepts
for
achieve goals

Table of content
 INTRODUCTION
 INTRODUCTION OF CONSUMER DECISION-MAKING PROCESS AND
BEHAVIOUR
 APPLICATION OF FRAMEWORK
 CONCLUSION
 REFERENCES

INTRODUCTION
 The Ryanair airlines is the greatest and cleanest
services provider at marketplace.
 The main reason to choosing this topic to
increase sales of company by promoting
business.
 The presentation will show products which are
going to examine that is “Aircraft”.

CONSUMER DECISION-MAKING
PROCESS AND BEHAVIOUR
 The consumer decision making is consist with five steps
and elements.
 Those are as follows:
 Recognition
 Information searches
 Evaluation of alternatives
 Purchase
 Post purchase behaviour

CONTINUE...
 The customers decision-making process is
completely based on the services of
company which is provided by them.
 The consumer's behaviour is determined
by the economic factors and
environmental factors like social and
cultural values.

APPLICATION OF FRAMEWORK
 This is the traditional model and framework of customer decision-making process.
 This shows the consumers decision-making as per five steps.

CONTINUE…
 Need recognition: it is very important for Ryanair to
analysis needs of customers. Customer wants safe and
proper details. Example: need of customer is safe and
healthy fly as well as solve their queries on time.
 Information searches: here, manager have to finds the
different information by considering needs of customers.
Like invest on promotional and safety equipment's for
making effective decision-making of customers.

CONCLUSION
 From the above presentation it had been concluded that the social and
environmental factors has affect the decision-making process and behaviour
of customer.
 The customer has take decision as per products and services of company.

REFERENCES
 Jalali, M. S. and et.al., 2016. Integrating metacognitive and psychometric decision-
making approaches for bank customer loyalty measurement. International Journal of
Information Technology & Decision Making. 15(04). pp.815-837.
 Hill, N. and Alexander, J., 2017. The handbook of customer satisfaction and loyalty
measurement. Routledge.