Marketing Management Orientation of Ryanair: A Detailed Analysis

This report provides an analysis of Ryanair's marketing management, examining its strategies and orientations. The introduction provides an overview of Ryanair, including its founding, market position, and financial status. The main body delves into Ryanair's marketing management orientation, focusing on production and product orientations. It analyzes how Ryanair implements strategies to satisfy customer needs, reduce costs, and generate a large customer base. The report explores the low-cost airline model, cheap ticketing strategies, and the importance of employee investment. The conclusion summarizes the key findings, emphasizing the impact of low prices on customer acquisition and the need for service development. Recommendations suggest that Ryanair should focus on enhancing customer services to build a stronger market image. References include academic sources on marketing strategy and digital marketing.

Marketing
management
orientation.

Table of Content
– Introduction
– Main body
– Conclusion
– References

INTRODUCTION
– Ryanair is an Irish budget airline founded in year 1984, its headquarter is in
Swords. Dublin. It was brought in Europe with the aim to bring the cheapest
airline agencies in UK.
– It is one of the biggest airline in the UK which carries more passengers than any
other airline in Europe.
– Its net worth is around 7 billion euros. They used more than 400 Boeing-737
air-crafts and has a connectivity across 38 countries.

Marketing Management
Orientation
– Marketing management orientation refers to the strategy which a firm
implements to satisfy customers need which can increase sales maximize profit
and pull out the competition from the market.
– It aims to strategies which can reduce the load from external environmental
which aims to reduction of cost and generates a vast satisfied customers.
– A management concept used by Ryanair to develop a strategic planning to
improve a customer base so as to achieve a business goals and objectives.

Production orientation:
– This occurs with the need of the a strategy to overcome the objectives which are set to
achieve the target, research is carried out to the need of the product development, as
Ryanair aimed to acquire the market all over the Europe.
– A strategic approach is developed with the aim to provide a low cost air travel various
strategies are developed so as to provide the customers with the low cost air travel and to
generate a market base.
– Best approach is chosen out to receive a customer base. They focused on no frill low cost
airline market in the which attracted many customers.

Product & Service orientation
– Product orientation of Ryanair is to be the top selling airline service all over the
Europe which aims to sell the service and to become a best airlines all over the
Europe.
– They aimed a strategy for the workers to invest in the firm which helps the
workers to bring a direct attention to the workers as they urges to bring company
to the top as they are direct shareholders in Ryanair.
– Low cost basis is the key feature of the Airline. They offer a cheap ticketing and
pricing strategy which attracts more of the customers.

CONCLUSION
– This study concludes that the services offered by the Ryanair are very much
cheap which attracted a vast customer base for the Aviation industry.
– They offered airline tickets at a cheaper rate which help in the growth and
development of Ryanair.
– Ryanair must focus on the service development strategies other than improving a
customer base which will help in the long term growth and development of the
organization.

Recommendation
– From the above study it can be recommended that the growth of the Ryanair is
depend upon the services provided to the customers other than the cheaper rates
they do not offer a additional services which can be used to generate a good
market image in the Aviation industry.
– must focus on the services offered to the customers as they can built a strong
customer base.

REFERNCES
– Menon, A. and et.al., 2015. Effective Marketing Strategy-Making: Antecedents
and Consequences. In Proceedings of the 1997 Academy of Marketing Science
(AMS) Annual Conference (pp. 224-224). Springer, Cham.
– Palmatier, R.W., 2018. Advancing marketing strategy research.
– Kingsnorth, S., 2019. Digital marketing strategy: an integrated approach to
online marketing. Kogan Page Publishers.