Marketing Concept Analysis: A Report on Ryanair Airline's Strategies

This report provides a comprehensive analysis of Ryanair's marketing concepts. It begins with an introduction to marketing principles and their application in business growth, followed by an overview of Ryanair's services and founding. The main body delves into key marketing concepts such as production, product, selling, marketing orientation, and societal marketing, evaluating their effectiveness within Ryanair's operations. The report highlights how Ryanair implements these concepts, focusing on customer satisfaction, innovative product features, and promotional strategies. It also examines the airline's approach to environmental protection and customer experience. The conclusion summarizes the importance of marketing concepts for business success, and recommendations are provided for Ryanair to enhance its marketing efforts, including suggestions for online booking services and customer engagement. The report references various academic sources to support its findings and recommendations.

Individual presentation and report
on
Marketing concept.

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Introducing Ryanair airline company and its services................................................................3
Defining key marketing concept.................................................................................................3
Marketing concept and comment on effectiveness by using Ryanair airline..............................4
CONCLUSION................................................................................................................................5
RECOMMENDATION...................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
The marketing principles are based on the marketing strategy which are help to build new
marketing strategy for business and its growth perspective is in the effective manner. The
marketing strategy has considers with product, prices, place and promotion of products of
company (Alford and Page, 2015). Thus, the main purpose to build and analysis marketing
concepts within the company to develop its performance by promoting the best product line as
well as services. The present report is based on the “Ryanair airline” which is founded on 28
November 1984. The company renowned brand image at the market place and promote their
products through attractive slogan which is “Low fair price made simple journey”. A report will
define a concept of marketing concept and comment on their effectiveness within the company in
effective manner. A report will also highlight by the recommendation for company as per
analysis of marketing concept in company.
MAIN BODY
Introducing Ryanair airline company and its services.
Ryanair is the cleanest and greenest airline company which is founded in 1984. Ireland
with its primary operational bases at the London airports. The company is engaged with 17500
employees who are highly contributed for business and its growth. They are expanded its product
because they charge lower price rate on their air ticket. There has various employee in that some
are working with promotional sides to promote its business by engaging with online platform and
digital technology (About Ryanair airline, 2018). Thus, in such perspective the marketing
concept is going to be examined on the base of the best customer services and also fulfilling their
needs which they interpreted at the time of travelling.
Defining key marketing concept.
There are five marketing concepts under that organizations are used design their
marketing strategy. Those are as follows: Production concept: Production is the best concept of marketing concept. This help to
guide sellers to design innovative product by using digital technology. Product concept: Product is the concept where organization is design products by adding
some new services and features.

 Selling concept: The selling concept is help to promote products at market by analysing
needs and wants of customers by using marketing technology (Finne and Grönroos,
2017). Marketing concept: marketing concept is help to achieve goals and objectives of
company to promote product and services by using traditional ways.
 Societal marketing concept: It is the pure marketing concept that is help to make new
marketing strategy as per uses of digital platform and social media.
Marketing concept and comment on effectiveness by using Ryanair airline.
The marketing concept is the best strategy which is implement by company to satisfy
needs of customers and increase sales in order to maximize profit and beat the highest
competition at marketplace (Homburg, Jozić and Kuehnl, 2017). In the current report the main
purpose of Ryanair airline company to use marketing concept to examine the needs and wants of
customers at the time of fly and journey with company services. Thus, there are different
companies which use different promotional tools to promote their services in effective manner.
Here, is implement marketing concept for Ryanair airlines company are as follows:
Production concept:
The production is most important think which is help to produce product by innovative
thinking. The production is generally done by using raw material. In respective to Ryanair airline
company, production is link with produce and implement more capacity fuel of aircraft which is
help to protect environment (THE FIVE MARKETING CONCEPTS EXPLAINED. 2017). This is
main element and best think which is help to marketing strategy by keeping key factor as a
strength of airline company.
Product concept:
The product is the another think which is done by adding some features in existing
product and adding some new services at marketplace in the effective manner. There are other
business make new and innovative product and services to increase their profit margin but in
respect to Ryanair airline's innovation is done on the basis of real conversation by taking
customers real experience in flight (Jiang, Ramkissoon and Mavondo, 2016). It is effective and
valuable for the business and its growth factors. On the other side they can provide online ticket
booking chance.
Selling concept:

In order to examine sales concept company, various companies are offers discounts on
the tickets and others booking charges in respective manner (Payne, Frow and Eggert, 2017). In
context of Ryanair company is not provide free food and drink to customers and also linked up
with various hotel and technologies which are helpful for business promotion. They promote
their business with attractive slogan Lower rate made simple journey.
Marketing orientation:
Marketing is place where customers at the centre of the organization. Most of the
companies are promoted product at marketplace for attract customers. But in respect to Ryanair
airline company they understand needs and wants of customers by making real conversation with
customers during journey (Kerr and Patti, 2015). This help to build more trust of customers.
Societal marketing orientation:
The societal marketing orientation is referred marketing strategy and concepts for
business. In case of Ryanair airline company, must hire authentic team who are complete able to
handle digital platform and online technologies to promote their services at marketplace in
effective manner (Martínez, 2015). This is help to reach more customers pool at marketplace.
CONCLUSION
From the above study it had been concluded that the marketing concept has to be more
important for company to analysis their product growth at marketplace. The company which has
selected ion report that is very cleanest and greenest airline company. The report had been
covered by the different marketing concepts which has helpful for business by adding and
introducing more products and services to attract more customers towards company.
RECOMMENDATION
From the above discussion, here is recommended for Ryanair had to be use online
booking services which is help to booked ticket 24/7 as well as has to be make real conversation
with customers in order to solve their queries which will helpful for business to analysis needs of
customers (Papadas, Avlonitis and Carrigan, 2017.). They should hire authentic team for
handling technologies in appropriate manner.

REFERENCES
Books and Journals
Alford, P. and Page, S. J., 2015. Marketing technology for adoption by small business. The
Service Industries Journal. 35(11-12). pp.655-669.
Finne, Å. and Grönroos, C., 2017. Communication-in-use: customer-integrated marketing
communication. European Journal of Marketing. 51(3). pp.445-463.
Homburg, C., Jozić, D. and Kuehnl, C., 2017. Customer experience management: toward
implementing an evolving marketing concept. Journal of the Academy of Marketing
Science. 45(3). pp.377-401.
Jiang, Y., Ramkissoon, H. and Mavondo, F., 2016. Destination marketing and visitor
experiences: The development of a conceptual framework. Journal of Hospitality
Marketing & Management. 25(6). pp.653-675.
Kerr, G. and Patti, C., 2015. Strategic IMC: From abstract concept to marketing management
tool. Journal of Marketing Communications. 21(5). pp.317-339.
Martínez, P., 2015. Customer loyalty: exploring its antecedents from a green marketing
perspective. International Journal of Contemporary Hospitality Management. 27(5).
pp.896-917.
Papadas, K. K., Avlonitis, G. J. and Carrigan, M., 2017. Green marketing orientation:
Conceptualization, scale development and validation. Journal of Business Research. 80.
pp.236-246.
Payne, A., Frow, P. and Eggert, A., 2017. The customer value proposition: evolution,
development, and application in marketing. Journal of the Academy of Marketing
Science. 45(4), pp.467-489.
Online
About Ryanair airline. 2018. [Online]. Available through:
<https://www.ryanair.com/gb/en/useful-info/about-ryanair/about-us>
THE FIVE MARKETING CONCEPTS EXPLAINED. 2017. [Online]. Available through:
<https://oxidian.ch/en/the-five-marketing-concepts-explained/>