Ryanair: Strategies and Customer Satisfaction in Airline Industry

This report analyzes Ryanair's marketing strategies and their impact on customer satisfaction. It discusses the airline's approach to marketing, including its focus on low fares and customer service. The report examines the use of different marketing concepts, such as product, production, and societal...Read More

RYANAIR HOW A SMALL IRISH AIRLINE
CONQUERED EUROPE

TABLE OF CONTENTS
• RYANAIR HOW A SMALL IRISH AIRLINE
CONQUERED EUROPE 1
• INTRODUCTION 3
• MAIN BODY 3
• Marketing management orientation 3
• RECOMMENDATION 4
• CONCLUSION 4
• REFRENCES 6

INTRODUCTION
• Rayanair DCA is an Irish airline that was
founded in the year 1984 and has its
headquarters in Swords, Dublin. It has its
primary operations in London and Dublin
airports. It is considered to be one of the
biggest airline companies in UK. This airline
is famous for providing services to its
customers as it is known for the services
provided by the airline

MAIN BODY
• This is the concept that focuses over
various techniques which are there to create,
produce and market of products to the
customer. Such management main focus is
over building of those strategies which helps
in making of profitable relationship with the
targeted customer. There are various kinds of
management orientation and they are as
follows:

Product Concept
• under these the product and the services that
has to be provided by the organization should
be affordable. This is the oldest concept of
market orientation which helps in achieving of
real objectives set-up by an organization. Main
focus of this concept is over the favor of
acceptance shown by the customer towards
their product. This is going to be achieved
through performance and innovation features.

Production concept
• under this concept main focus is over
marketing strategies which helps in making
product and its improvement. Production is
responsible for quality and improvement
which is important part of strategies related to
marketing of product. In other words this
concept is responsible for boosting of
production of products.

Selling concept
• according to this concept the customer is not
going to buy an organizations product and
services until large selling and promotion effort
is taken. In this the management iss required to
focus upon creating of sales transaction instead
of building of long-term profitable relationship.
This aim over selling of product and services.
As per this concept marketer assumes that the
customers should buy his product.

Marketing Concept
• under this concept all goals which are set-up
by organizations is dependent on knowing
about needs and wants of target markets and
also delivering desired form of satisfaction.
This concept is an consumer centered concept
as it focuses on customers satisfaction. An
company is benefitted from this concept in a
manner that marketing is going to make the
product reached to its customers easily.

Societal Concept
• under this concept an sustainability is provided
and all the wants of the customers is analyzed
which means that trends that are taking place
or are changing drastically has to be identified
for providing better services in order to achiev
success inn customer realted issues. Under this
human welfare is the first priority.

• According to me societal concept is going to
be very useful for the organization like
Rayanair to improve its product and services
in a manner that,
• it is going to help in analyzing of customers
wants and needs that is going to make them
work keeping in mind the customer’s need.

CONCLUSION
• From the above file it is clear that an
organization like Rayanair is required to use
market concept to sustain in market. Services
of this airline are required to be enhanced and
improve as per the customers requirement

REFRENCES
• Adler, E., 2016. Fixing Open Skies: Policy
Proposals for the European Union and the
United States in Light of the Norwegian
Airlines International Dispute. Issues Aviation
L. & Pol'y. 16. p.341.
• MUHETO, D. D., 2019. Regional Integration in
Air Transportation towards a Fully Integrated
Sky: A Comparative Case Study between EU
and ASEAN. 통통통통통통 , 10(1), pp.247-275.