Ryanair's Marketing Strategies and Their Impact on Success

This report examines the marketing strategies employed by Ryanair, a prominent airline company known for its low-cost approach. The analysis delves into various marketing concepts, including production orientation, sales orientation, marketing orientation, and societal marketing orientation, highlighting how Ryanair utilizes these strategies to enhance profitability and customer satisfaction. The report emphasizes Ryanair's focus on providing affordable services, such as low ticket prices and advance seat booking, to attract a wide range of customers. It also explores how the airline leverages promotions, social media, and customer feedback to improve its services and maintain a strong brand image. The conclusion underscores the importance of effective marketing strategies for business growth and success, particularly within the competitive airline industry, emphasizing Ryanair's commitment to meeting customer needs and adapting its services to maintain its market position.

Marketing

 Ryanair is the most famous airline company which have various concept of marking which
helps to increase their profitability in the airline industry.
 The marketing strategies of the Ryanair is very low cost which results to give high interest to
their marketers.
 It is the most famous and successful brands which gives low ticket facility to their passengers
to enhance their marketing strategies.
 Some services are provided by the Ryanair is the advance booking of the seats, a better food
facility.
 The Ryanair used two concepts of marketing which helps increase their sales at the
increasing rates' production orientation and the sales orientation.
 The production orientation involves the Ryanair focus to gives better and cheap products and
services to attract the passengers.
 They also aim to achieve the demands and sales of their customer by low pricing policy in
the concept of sales orientation.
INTRODUCTION

Importance and concepts of marketing
 The concepts of the marketing refers to the techniques and the strategies to achieve the
needs and wants of the customer, increase in profitability, and increase in the sales to
acquire their goals of the business.
 Ryanair used these concepts in their airline business to become the most successful in
the airline industry.
 The Ryanair makes their policies which helps to build the good relations with their
customers.
 The marketing concept, production concepts and selling concepts of Ryanair are
explained as

Production concepts
 In these concepts the customers will get attracted to that services and products which is
low cost and affordable.
 So the Ryanair focuses to give better services in low cost to increase the brand image
and productivity.
 The management of the Ryanair aims to improve the efficiency of the production and
distribution to remain successful in the business of the airlines.
 In Ryanair sold their 70% of their seats at the lowest rates to provide the facility to the
middle class people as well.
 The company will aim to give all the services to their passengers to satisfy the needs
and wants of the customers.
CONT…

Selling concepts
 It involves the effective efforts and promotion of the products and services of the
company for increase in the sale and maximize the profits.
 The Ryanair not only focusses to sell their seats for the passengers, but they make the
efforts to promotes their products and services for attracting their customer in the
company.
 The success of the Ryanair is also by the promoting their products well by different
ways like social media, television.
 These concepts say that the actual sale is possible only if the passengers of the Ryanair
are satisfied by the quality services and better products.
CONT…

CONT…
Marketing orientation:
 This concept of marketing says that the to increase the sales and profits of the company gives
the proper focuses on their customers and the value of the company.
 The Ryanair follows identify the needs and wants of their customer to achieve the goal of the
business.
 Passengers are the key to success for the Ryanair so the company will make sure their needs
and wants about their products for success in the near future.
 The focus of this concept is research on the market to evaluate the demands of the passengers
about the airline industry.
 It will help to reduce the risk and uncertainty of the business.
 The Ryanair organize and maintain their products and services as per the demands and needs
of their passengers.

CONT…
Societal marketing orientation
 This concept of marketing uses to improve the well-being of the
society and customer by the effective strategy of the marketing in
the business.
 The Ryanair uses these concepts of the marketing to welfare of the
humans before achieving their profits.
 For achieving the needs and wants of the passengers the Ryanair
also focuses to protect the sustainable.
 Sustainable and environments marketing protects the needs of the
generations of the future with achieving the needs of the business
and consumers..

CONCLUSION
 From the above study it can be concluded that the effective strategies of marketing is very
important for the success and growth of the business.
 There are various concepts of marketing which is used by the Ryanair to increase their
sales and maximize the profits.
 The Ryanair follow the production concepts of marketing to fulfil the wants and needs of
their passengers.
 The customer could attract by the services p0f advance booking of the tickets in the
business and foods are hygienic.
 Ryanair is the successful in the airline industry by giving the best services to their
passengers and by improving their techniques and method of promotion.
 The Ryanair improves their food products to fulfil the needs and wants of their passengers.

References
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