This research project investigates Ryanair's mobile marketing strategies and their impact on brand awareness and customer satisfaction. The study employs an exploratory research design with an inductive approach, utilizing both primary (questionnaire of 50 Ryanair customers) and secondary data (books, journals, and online articles). The data analysis reveals that the majority of customers are between 25 and 30 years old and are predominantly male. A significant 92% of customers receive marketing information via mobile messages, with offers and discounts being the most common types of information shared. The findings indicate that Ryanair's mobile marketing activities enhance customer satisfaction and contribute positively to the company's brand image. The research concludes that Ryanair effectively uses mobile marketing to improve its business performance and recommends continuous market research and the introduction of creative messaging to further influence purchase decisions.