Analysis of Ryanair's Promotional Strategies for Holiday Packages

This report analyzes Ryanair's promotional strategies for its holiday packages, focusing on the application of the AIDA (Attention, Interest, Desire, Action) model. The analysis examines how Ryanair uses online communication, TV ads, and banners to increase customer awareness of its services. It highlights the importance of appealing to both internal (employees) and external (customers) stakeholders through responsible marketing efforts. The report details how Ryanair aims to capture customer attention, generate interest in its price-sensitive offerings, cultivate desire for holiday packages, and ultimately drive action (purchase). Furthermore, the report emphasizes the significance of aligning promotional strategies with stakeholder needs to enhance brand loyalty and sales, ultimately contributing to the growth of the travel and tourism industry. The conclusion reinforces the impact of the AIDA model in directing employees toward effective promotional campaigns and selecting appropriate communication channels to build strong customer relationships.

Marketing and Communication
Appeal to the internal and external stakeholders
INTRODUCTION
In this poster the marketing manager is devising various
beneficial promotional plan in order to spread awareness
about the holiday packages provided by the Ryanair in
order to increase sales of the firm.
The company is focusing on various promotional strategies and the
marketing plan which are appealing to both that of internal as well as
external stakeholders of the business firm. The firm Ryanair is
responsibly acting towards their appeal to the employees of the firm
and to that of the customers of the firm in order to increase the
awareness of the Ryanair holiday package in business environment
and increase the sales of the firm in many folds.
This particular promotional theory helps in selecting an appropriate
technique and the communication Channel in order to develop a
good interactive relationship with the segment target audiences. This
helps in attracting large numbers of customers towards the low cost
flight services of the Ryanair.
Interest is the next step to the promotional strategies in which the
marketing staff of Ryanair is targeting a specific segment through
their internal competence of the services like developing higher
interest of the price sensitive customers towards company offerings.
Desire is the promotional plan through which the Ryanair is
developing a desire to purchase the holiday packages of the firm in
order to accomplishing their various needs.
Action is followed by making purchase of the holiday packages of
Appeal top customers: The customer should
act responsibly towards the needs of their
travelling and the facilities provided in the
holiday packages of the Ryanair. The
customer should develop a positive perception
in purchasing the holiday packages in order to
contribute in higher brand loyalty and sales of
the firm.
Appeal to employees: The employees and
the working staff of marketing department of
the Ryanair should be responsibly active in
reflecting aright brand image in their
promotional campaign in order to spread
awareness about the holiday package
provided by the Ryanair. Also the employee
should be responsibly active in developing a
good customer relation with the promotional
plans of the firm in order to contribute in
higher sales of the Ryanair’s Holiday package
in business environment.
Internal and external stakeholders
The firm is following up an online
communication as well as the advertising
through TV ads and banners in order to
increase the awareness about the company
services. The promotional theory followed by
business firm is as follows:
Attention is the action which is carried out by
the employees of the Ryan air in order to
spread awareness about company offerings
and attaining attention of large numbers of
customers towards offerings.
This can be concluded from the above
poster that the AIDA promotional mix theory
is having great significance in directing the
employees of company in right direction to
enhance the awareness about the Ryanair
holiday package in marketplace.
CONCLUSION