This research project investigates the impact of social media marketing on customer satisfaction, focusing on Ryanair airline. It aims to identify the social media tools used by Ryanair, determine the relationship between social media marketing and customer satisfaction, and recommend effective strategies for improvement. The research employs both primary and secondary data collection methods, utilizing random sampling with a sample size of 20 UKCBC students. An inductive research approach and exploratory research design are used, with qualitative data analysis conducted through thematic analysis. The findings are presented through various themes, including age, gender, the perceived informativeness of Ryanair's social media presence, and key factors influencing customer satisfaction. The research also explores the use of social media marketing tools in influencing purchase decisions and the benefits of platforms like Facebook and Twitter. Key strategies adopted by Ryanair to enhance customer satisfaction are examined, along with the types of information shared through social media. Finally, the project assesses brand loyalty towards Ryanair due to effective social media practices and proposes future research topics, including customer relationship management, compensation for flight delays, and the provision of full package tour services. The data presented in the form of graphs and charts, which is analysed to provide insights on research objectives.