Business Development: Ryanair SWOT Analysis Report - Semester 1

This report provides a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of Ryanair, a major airline company. The analysis highlights Ryanair's strengths, such as its low-cost model, and weaknesses, including brand perception issues. It explores opportunities like improved customer service and attracting business travelers. The report also identifies threats such as changing customer preferences and competition from airlines with advanced technology. The report offers insights into Ryanair's competitive position, and the factors influencing its performance in the airline industry. The analysis provides a comprehensive overview of the company's internal and external environments.

Contest of business

TASK 1
The SWOT analysis is internal framework analysis which enables business mangers to
deeply understand the various elements important for vitally increasing brand value in
competitive industry. SWOT analysis explain strengths, weaknesses, opportunities and threats of
internal working structure where company management lays high focus in delivering strong
focus on strengths and opportunities and make management strategies to work towards weakness
and threats.
STRNEGTHS:
 Low cost: Rayfair has the lowest costs of unit operations which enables low fares cost for
passengers for all customers on profitable basis, making it one of the cheapest airlines in
whole Europe. This factor gives company one of the biggest strengths enabling it big
difference from other competitors in industry. Low cost factor definitely enables
customers to choose the favorable option for travel as compared to other airways of high
prices in travel
 Innovation: Raynair believes in delivering high innovation in business services through
smart innovative technology standards, for enabling customers’ satisfaction services.
Online booking services through internet and quick access to grievances and feedback
completion of customers through technology factors shows management focus.
WEAKNESSES
 Brand perception: Raynair has performed poorly in reaching the set benchmarks of
goodwill as people expectations, it has been lacking to gain firm position in surveys, polls
among general public. This factor has become increasingly a weakness for company
reputation as it has lowered the sale revenues and profitability margins extensively.
 High competitive industry: Raynair has high competitive industry of new airways
company and brands coming in with strong innovative technology standards and efficient
machinery equipments used in aircrafts. Customers have high demand and preferences
for high quality comfortable travel experience where Raynair performance has been
lacking lately.
OPPORTUNITIES
 Improved customers satisfaction services: Raynair has the opportunity t gain revenue
growth and high profitability through enhanced customer feedback services which can be
achieved through training of employees and high technology usage in machinery. This
opportunity will enable company to gain competitive edge in industry and maintain
strong goodwill in world as a strong brand image.
 Business travelers: Ryanair by building competitive strength as an internal asset for
operational efficiency of management gain attraction of large number of business
travelers around the globe. This opportunity is vital to gain high profitability revenues

and maintain strong goodwill among people in world for choosing the airways for
travelling purposes.
THREATS
 High preferences of customers: The changing business development environment has
raised the expectations and preferences of customers worldwide and specially among
Europe where the main operation of company are working. Raynair has been lacking in
delivering high preferences of customers due to less technology factors, less trained
employees and low innovation factors.
 Innovative technology by competitors: Raynair has high threat of competitive airways
company and new brands coming up in world with innovative machinery equipments
used in engines for enabling strong experience for customers. The company is facing
increasing threat of competitor’s brands due to which the reputation has decreased by
high margins.