Comprehensive Report: Business Environment and Ryanair UK's Challenges

This report provides a comprehensive analysis of the business environment surrounding Ryanair UK. It begins with an introduction outlining the company's history and growth, followed by an examination of key issues impacting the airline, such as regulations, competition from charter carriers, and customer service satisfaction. The report then employs a PESTLE analysis to dissect the political, economic, social, technological, legal, and environmental factors affecting Ryanair, with a particular focus on technological advancements and environmental concerns. Furthermore, the report assesses how these issues impact the sustainability of businesses within the airline industry and other subsectors, highlighting the importance of adapting to changing consumer preferences and environmental regulations. The report concludes with a reflection on the challenges encountered during the research and report preparation, including time management and setting clear goals. The analysis emphasizes the need for strategic adaptation to ensure long-term competitiveness and sustainability in the dynamic aviation market.

BUSINESS
ENVIRONMENT

Table of Contents
INTRODUCTION...........................................................................................................................................3
Explaining the key issues that have affected the Ryanair UK...................................................................3
Analyzing the issues by using the PESTLE that have affected the Ryanair UK..........................................4
Examining how these issues have impact upon the sustainability of businesses in this or any of the
other subsectors......................................................................................................................................6
Reflection................................................................................................................................................7
CONCLUSION...............................................................................................................................................8
REFERENCES................................................................................................................................................9

INTRODUCTION
The present report is based on the topic business environment. The chosen form of the report is
Ryanair it is operated in airlines. The report will discuss about the key issues that have affected
the company along with this it will also explain the issues that are related to pestle. Further it will
also discuss about the issues that are direct impact upon the sustainability of business in or any of
the other subsectors. Lastly it will also discuss about their reflection data related to challenges
faced at the time of preparing the report. The company was started in 1985 in its first year more
than 5000 passengers have traveled that is between London and southeastern Ireland. The
company has Eve expanding their businesses and by 1989 they have steam air crafts and over 6
lac passengers that have traveled per year. Later on for over for years the company keeps it
increasing their cost which has resulted in ending up with a loss of 20 million. Later on the
company had taken the advantages in 1997 by opening new rooms in different countries that are
continental Europe that is because of the regulation of European Union air transportation
regulation. In the year 2001 the company has established around 160 roots along with the helps
setting around the continent in different countries data Milan, London, Frankfurt and Brussels
which are the most important key players in the European budget airline industry along with this
they have resulted in most profitable airline.
Explaining the key issues that have affected the Ryanair UK
 Different types of regulation by domestic and EU
In European airline industry there are different types of regulation by both domestic and
European Union. In the past 1980 there are many heavy restrictions which were executed by
every individual country to protect their national airlines. Ireland and UK have signed bilateral
agreement to deregulating the industries. At the time of 1997 EU have decontrolled the industries
and any of the European airline can take off or go anywhere within the Europe. And by this
move Ryanair have got many benefits (Chen and et.al. 2019). European Union has introduced
many competition laws which had prevented taking state aid and state commission. Every
different airline has different dominant position in the market and in any of the cost they should
not abuse the dominant position in the market. And by this rule Ryanair have affected.

 Franchises and charter carriers of major airlines
Charter flights operators in Europe have taken 25% of the market share. In Europe many of the
travel agents and many of the commercial have their own charter flights (Pereira and et.al. 2017).
Like Virgin Express and many small flights operators have become franchise to major flight
carriers. The different flag carriers use this type of independent airlines as their franchisee which
will help them to complete with their low cost budget carriers such as Ryanair. Budget carriers
have different types of cost base which does not allow the company to complete their task
effectively on short haul routes. In their airline Department the company have to follow different
types of rules and regulations at the time of operating the business an expanding the business
through different countries or in their own country. Although they also have to follow different
regulations data related to pollution, noise another that affect the land an environment because of
the different types of air modes.
 Customer service satisfaction
The issue faced by the companies they have eliminated traditional in their flight services that are
Seat allocation, Drinks, newspapers and complementary means. However instead of this the
company UN profit by using secondary services that are charging their customers for inflight
services and different types of other expenses that includes travel insurance, Internet and car hire.
The company is very sensitive at the time of changing its fair value. Recently the company had
to suffer widely on the media that is charging free for using the lavatory. The company also
announced that they are increasing their luggage fees that are from 15 to 20 per bag. Along₹
with this the company also have remarkable track record that is for its punctuality, softer site that
is for flight completion the perception of its customer services in result to it is not always good
with much bad media (Sroka and Szántó, 2018).
Analyzing the issues by using the PESTLE that have affected the Ryanair UK
 According to the technological factors the company had to face several issues at the time
of both cargo and passenger services from several years. Because of new technologies
inventions the company have to focus on adopting that so that they can attract large
number of customers which will help in improving their client experience at the time of
driving top line growth. The company also helped to follows the factors that are related to

Internet, innovative development data related to telecommunication for web conferencing
and video conferencing which will result in mean of less need for travel further scenarios
that are related to business meetings (Sharma and et.al., 2020). Along with this it is also
the big issue for the company as they have not adopted the emerging technologies data
related to allowing airlines to deliver the traditional passengers along with the cargo
services in more efficiently and along with greater success than before. it also resulted in
issue for the companies if their competitor have adopted new technology then it will
resulting in new opportunity for themselves to offer entirely new ancillary services which
will result in improving the customer experience along with it will also result in
generating new revenue streams. The technological factors also improved different types
of impacts on the airline business models that are related to electric aircraft, disruptive
innovations and fleet modernization. it also resulted in affecting the profit of the company
if they will not adopt the new technology then the people will consider their competitive
to choose as they have different types of technology that will resulted in fulfilling the
needs and desires of the customers. The issue is also related to if the company will allow
the technology then they have to appoint the individual who have full information about
how to use this technology and what are the advantages of using this technology which
will resulted in growth and success of the company (Peterlin and et.al., 2018).
 The other issue that is faced by the companies related to environmental factors due to the
pollution that are caused by the airlines. The pollution the airlines are very as ideas for
the health of the people as it is a human source of ozone which results in passing an
estimated 6800 premature deaths PER year. The Federal Aviation Administration clear
research recognized ingested an inhale effects on the human bodies in their nervous
system, cardiovascular, red blood cells and immune system along with this it also result
in leading exposure in young children that may contribute their behavior a learning
problems at lower IQ autism. For this issue the government I’ll just seek to reduce the
social harm and environmental that is arising from the airlines that are true balance
program data related to progressive introduction of different an improved technology
along with this better operational practice and demand managed. The air or the pollution
that comes from the airplanes are very dangerous for the life of the people how is it
content different types of gases that are nitrogen oxide that is the I mission of the surface

traffic and airport operations. The nitrogen oxide have high altitude supersonic aircraft
that result in damage in the Stratospheric ozone layer That is filter that come out of
harmful radiation that is from the sun (Bowman and et.al., 2018). The company is very
affected by and has a great impact of this environmental factors because of this company
do not follow the rules and regulations that are set for this then they have to face the law
and can also be sued with the penalty of big pay (Bahoo, Alon and Paltrinieri, 2020).
Examining how these issues have impact upon the sustainability of businesses in this or any of
the other subsectors
The issues have direct impact upon the sustainability of business in this or any of the other
subsectors because they play an important role in the global transportation system which results
in facilitating high speed carriers of the people along with the goods that are higher valued over
the long distance. from the last half century the company's playing and increase the important
role in giving rise to Newport and data related to train and mitigation along with social and
economic development Anne promoting the development and maintenance that are related to
multicultural societies, multinational political alliances and the globally economy (Valaskova
and et.al., 2018). it had impact upon the Sustainability of business because they are mainly
focused on the Airport and airlines along with this they make approaches that are related to
facing environmental challenges data related to climate adoption, exploring interdependencies,
lock in different carbon fuels, whole system responses along with this solution the conflicting
stakeholders priorities. Along with this the sustainability in business faced by the airlines are not
only related to the environmental but add related to that the modern customers who are not
passive an superficial actors but the one food resulting in increasingly well informed and
empower that help in making decisions about their lifestyles and along with the information
related to how they want to travel. Along with this the environmental justice can also help in the
position of airlines that is a part of solution rather than a source of problem. Further justice can
also result in in playing a crucial role of their social sustainability in the airline companies. For
example if the company is interested in making human resources policies then it will resulted in
contributing social sustainability along with this it will also include the complement of the
environmental initiative of the organization. however increasing choice will result in is reactive
technological changes and will make the company shifts in consumption patterns and right styles
that will make the airline industry would you mean receptive an angle towards the new trends

and changing dynamics that is to remain competitive (ATWA, IBRAHIM and SALEH, 2017).
1st and ability in business is the pressure on the airlines companies that is to be social and
environmental sustainable that is to stay a will increase in future.
Reflection
The challenges that are faced at the time of preparing report that are related to
 Lack of clear goals and success criteria
At the time of preparing report or project it is the most important requirement for the successful
completion along with the lack of it create several project management issues (Kemper, Hall, and
Ballantine, 2019). It is important for me to come up with a different way that I related to
qualifying the project progress which includes setting up milestones and quality research. Along
with this I also have to face different challenges that are related to setting clear goals of
objectives which helped me to defend a vision in the front door my teachers. to face this
challenge I have used approaches that are related to school settings like is Martin clear which is
help me in managing my project on the faster business by achieving all the set goals from the
start up to the end of project.
 Time management
The most important challenge that I faced at the time of attending this report is time. As I was
given the deadline to complete this project within the two days for this project I have to do so
many researches that is to find different keys issues that are faced by the companies from
different websites and by using that content. The challenge has also included the language that I
have to keep noticing at the time of preparing the report which is most important.
From this report I have learned so many things which will also help me in my future that is I
have got much information about the company that what are the issues that affect the operation
of the company that can be related to technology or environmental factors. The report has also
made me learn how to complete the entire task on the time which will result in success of the
project. However from this I also know how to find the correct content by using different types
of website and taking information from them and writing then we good English (Trad and
Kalpić, 2017).

CONCLUSION
By summing up the above report it has been concluded that Business environment is known as
the collection order some that is related to internal and external factors which includes customer
needs, employee’s expectations and supply and demand of the products. But the systems of the
upper report it has been explained about the issues date of affected the Ryanair UK along with
this we have also come to know the issues that company is facing at the time of using pestel
analysis. But the evolution of our report the information of the issues better direct impact upon
the sustainability of business or any other subsectors are also explained briefly. Lastly the
reflection was also done that includes the challenges better phase at the time of preparing the
report.

REFERENCES
Books and journals
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Bahoo, S., Alon, I. and Paltrinieri, A., 2020. Corruption in international business: A review and
research agenda. International Business Review. 29(4). p.101660.
Bouwman, H.,and et.al., 2018. Achieving agility using business model stress testing. Electronic
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Chen, J., and et.al., 2019. Exploring the development of research, technology and business of
machine tool domain in new-generation information technology environment based
on machine learning. Sustainability. 11(12). p.3316.
Kemper, J. A., Hall, C. M. and Ballantine, P. W., 2019. Marketing and sustainability: Business
as usual or changing worldviews?.
Perera, S., and et.al., 2017. Advances in Construction ICT and e-Business. Taylor & Francis.
Peterlin, J., and et.al., 2018. The strategic process of developing social aspects of sustainability
through the vision reflection in business education. Technological and economic
development of economy. 24(4). pp.1718-1736.
Sharma, P., and et.al., 2020. Managing uncertainty during a global pandemic: An international
business perspective. Journal of business research. 116. pp.188-192.
Sroka, W. and Szántó, R., 2018. Corporate social responsibility and business ethics in
controversial sectors: Analysis of research results. Journal of Entrepreneurship,
Management and Innovation,.14(3). pp.111-126.
Trad, A. and Kalpić, D., 2017, June. A neural networks portable and Agnostic Implementation
Environment for Business Transformation Projects the framework. In 2017 IEEE
International Conference on Computational Intelligence and Virtual Environments for
Measurement Systems and Applications (CIVEMSA) (pp. 159-164). IEEE.
Valaskova, K., and et.al., 2018. Financial risk measurement and prediction modelling for
sustainable development of business entities using regression
analysis. Sustainability. 10(7). p.2144.