MRKT1199: Mercedes-Benz S-Class Marketing Mix Strategy Analysis

This report provides an analysis of the marketing mix of the Mercedes-Benz S-Class, a premium luxury vehicle. It examines the 4Ps of marketing: product, promotion, place, and price. The product aspect focuses on the S-Class's innovative technologies and luxury features. The promotion strategy targets middle-aged, high-income individuals through online marketing and customer-centric activities. The place strategy emphasizes geographic locations like the USA, India, and China, considering factors like accessibility and convenience. The pricing strategy reflects the S-Class's premium positioning, with prices ranging from $108,575 to $256,975, justified by its high-end features and competition. The report concludes that Mercedes-Benz employs a comprehensive marketing mix to maintain the S-Class's position as a top-tier luxury sedan. Desklib provides similar assignments and study tools for students.

Running head: INTRODUCTION TO MARKETING
Introduction to Marketing
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1INTRODUCTION TO MARKETING
The marketing mix of the company, Mercedes Benz illustrates the brand which tends to
covered 4Ps together with the proper explanation of the marketing strategy of the brand.
Marketing mix strategy can be illustrated as one of the theoretical framework that is essential to
design business plan for action effective launch and selling strategies for the targeted product.
The Mercedes Benz S class that was formerly known to be Sonderklasse or the special class is
the premium series of cars including luxurious flagship vehicles designed as the top class model
in the year 1972 (Mercedes-Benz Laval, 2018). Ranked as one of the best selling luxury sedan,
the class S includes vehicles that have long wheel bases. The article elaborates the 4P theory in
connection and the marketing to the pricing and the marketing strategy of the Mercedes Benz s
class cars. The 4 P's of marketing includes the product, the promotion, the place and the price.
Product - The brand new range of the engine with the new series of the new technologies is one
of the main attraction and a step towards the idea of the autonomous driving features by the
Intelligent Drive in the S class vehicles by Mercedes Benz. The vehicles under this class include
some of the new standards with regard towards the wellness and the comfort in the interior. The
S class is the flagship series by Mercedes Benz (Gour, 2018). The innovation and the
development of the all new S class are extremely extensive. The whole new series and the
features together with improved functions in the S class is one of the technological pioneers in
the field of luxury vehicle.
Promotion – The brand has always been an aggressive promoter. The purpose of the promotion
in the marketing is to present the information of the product to the consumer, to increase the
demand and to differentiate the product. The targeted market for the promotion of the S class is
the middle aged people with high incomes. Focusing on the technology, the S class promotion by
the brand awareness includes customer centric activities and online marketing strategies.

2INTRODUCTION TO MARKETING
Place – The segmentation of the market strategy includes the geographic location for the
promotion of the S class that is on USA, India and China. It furthermore includes the behavioral
and phystographic factors. Some of the major markets for the S class of the Mercedes Benz are at
the Asia pacific, china, Europe, North America and Germany. The ideal place for the promotion
and the marketing strategy for S class by the brand encircles around some of the major factor like
accessibility, convenience, low cost customer and reasonable cost for the business.
Price - Mercedes Benz is itself a premium priced luxury brand of vehicles. The S class of cars
tops the segment of premium and luxury brand. The flagship model of cars ranges between the
price range of $256,975 to $108,575. The marketing mix strategy of the brand encircles the
premium pricing depending on the S class high end features and competition. With the choice of
Napa leather finish, hand crafted wooden trims and premium four zone climate controlling and
Burmester system and lighting, the S class of the Mercedes Benz is one a kind.

3INTRODUCTION TO MARKETING
Reference
Mercedes-Benz Laval. (2018). Mercedes-Benz S-Class. Retrieved from https://www.mercedes-
benzlaval.com/new/2018-Mercedes_Benz-S_Class.html
Gour, V. (2018, March 21). 2018 Mercedes-Benz S-Class First Drive: Is it The Best Car In The
World in 2018? Retrieved from https://www.news18.com/news/auto/2018-mercedes-
benz-s-class-first-drive-is-it-the-best-car-in-the-world-in-2018-1695787.html