The Sackler Family Business: Ethical Conduct and Analysis Report

This report provides a comprehensive analysis of the Sackler Family Business, focusing on the ethical considerations of its operations and the impact of its actions on various stakeholders. The analysis delves into the company's marketing strategies, particularly concerning the drug OxyContin, and evaluates the consequences of its unethical behavior on shareholders, board members, and public confidence. The report examines how the pursuit of revenue and profit maximization can lead to unethical practices and the resulting damage to the company's image and relationships with the public. Recommendations are offered to promote ethical conduct within the business, emphasizing the importance of transparency, quality, and customer loyalty. The report highlights the need for businesses to adhere to ethical codes of conduct to maintain a positive reputation and build trust with the public, ultimately ensuring long-term success.

Sackler Family Business

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION ..........................................................................................................................3
ANALYSIS......................................................................................................................................3
CONCLUSION................................................................................................................................6
RECOMMENDATIONS.................................................................................................................7
REFERENCES................................................................................................................................1
.........................................................................................................................................................1

EXECUTIVE SUMMARY
Attachment is going to show that how an organisation can survive or how it cannot while
performing the operations considering the unethical conduct. For which the given case is
considered which has misrepresented the facts and their misconducted in their marketing
strategy. As a law student the success in terms of shareholders, board members, revenue and
public confidence are studied. In the report individual analysis is done from the context of the
success in terms of shareholders as they are the one who has invested in the company, in terms of
board members who has to take decisions for the company, in terms of the public confidence as
the resources of the society are used by the companies. Such analysis helps the businesses to
regulate their behaviour by implementing ethical practices. This further helps the businesses in
making their employees work ethically. On the basis of such analysis and study
recommendations are provided to the company which will help them to promote ethical conduct.
INTRODUCTION
In present time, every single business organisation is looking forward to attain a good
image within the market so that they could earn profits, develop customer base, gain competitive
advantage and so on. Basically, this can only be performed through following the code of
conduct developed by government so that operations can effectively be done in an ethical
manner. If it is talked about success of the organisation in within a particular market they can
identify the opportunity in the other. Moral practices of the organization improves their goodwill
which increment their odds to be effective. For this situation, the pharma organization
considering which is claimed by Sackler family was restricted for a long time for their deceptive
practices and they were blamed for distortion and offense with respect to the prescription named
'OxyContin'. The drug of the organization was a solid torment executioner for which they dealt
with different indictments. The untrustworthy direct was forceful advertising procedure and
propelling of the prescription in the incorrect manner which is the reason individuals began
utilizing it as medication. Because of which they confronted an issue of addictiveness that may
raise negative health issues (Moffett, and Mill, 2014). While the organization asserted that the
assembling was great however to the medication appropriately is the obligation of the shopper.
The fundamental point of this report is to recognize 'what can an association do to secure them

against the unethical conduct?' In the report different moral ways will be broke down which will
assist the organization with resolving the issues.
ANALYSIS
Short introductory paragraph including a statement with the aim of the report and a map
sentence.
The major reason behind carrying out this project is linked with analysing how
Sackler family group have achieved success if they are not operating their business ethically. The
firm have achieved success as they are offering higher quality services and goods. The negative
factor was that firm had to focus on the exact area where huge number of individual are available
to buying the products. As the behaviour was very unethical so the firm is having negative
implication on the overall performance of company in the mind-set of clients. On the other hand,
in the market area they have achieve growth and success due to their brand reputation.
In relation with the case, the loyal users and the target marketers of Sackler family are
having high implications in their mind-set thus they felt cheated among themselves. As the
Sackler family were having effective marketing skills so they have to execute various functions
in which they had to lead business activities of offering different type of medicine to their
customers and make sure not to give any expiry date goods to their potential customers. They are
having negative impact over the lifestyle of human being. This is the issue which is mostly
challenging for the business as they had to be rightly guided so that sales ratio can be enhanced.
This is linked with growth and success of business activities. Apart from this the major interest
of all the shareholders at work place is related with identifying the different areas where firm
cannot perform their business operations. This is very important in order to achieve success and
growth in Sackler family business.
Success in terms of revenue and how it affects the unethical behaviour
Sackler family is always focused on providing different type of drugs related to
pharmaceutical spaces which have made the competitors in a very typical condition to fight
competition. It is very vital factor for business to carry out different activities by which they can
easily achieve competitive gain and this can be achieved if removing all the obstacles that does
not let them carry out their activities in the similar direction. The firm reflects that they are
being focused on their clients but thereafter their main aim is related with satisfying needs of
their potential customers.

The main focus is on manufacturing factor in this commerce as the grouping of chemical
needs to be monitored and they are having negative implication on the physical and mental
health of clients. The clients are becoming more sensible in relation with the awareness factor so
that firm can adopt ethical consideration in executing their business activities. The revenues
factor is directly linked with sales which are intern linked with their potential clients. The Ethical
behaviour are demanding translucency in the business activities which are at times contradicting
the behaviour of firm in relation with the mind-set & behaviour of customers. The major aim of
business is linked with earning high profitability index by executing various unprincipled
practices which will result in adding revenues for firm.
If customer get any knowledge about the unethical behaviour, then it is the most difficult
factor for pharma company to attain trust and loyalty of their customers. The government bodies
are mainly focused on the unethical behaviour of companies and in some cases there can be
cancellation of license. In order to keep firm out from different legal activities it is important to
follow all the rules and regulations.
Success in terms of shareholders and how it affects the unethical behaviour
In present time, shareholders basically plays an important role for a business organisation
as they stays directly connected with all the operations that a company is performing. They can
be anything from government, customers, shareholders, employees, investors and many more,
who basically helps the company in taking the right decisions and regards to their operations so
that all the goals and objectives can effectively be achieved in specified time frame. Here, if any
sort of unethical conduction takes place it will directly help their stakeholders to gain good
benefits but this will only takes place for a short period of time. On the other hand, if it is talked
about success, then the company would require to attain a good position through conducting all
the practices while staying in the code of conduct. On the other hand, it has also been analysed
that, success in terms of shareholders can be achieved only by increasing the profits for them.
The pharma company i.e. like Sackler Family may perform various unethical tasks just to get
approval from the market. Due to such unethical conduct the profits of the company are
compromised and this affects the success of the shareholders as their capital does not increases.
Success in terms of board and how it affects the unethical behaviour
Based on structure they make the individual liable for the unfortunate behaviour and
make the individual responsible to the investors and the general public. In any case, it basically

influences the organization's image which impacts upon their process of profit maximisation. On
account of Sackler Family business, it was pretty much clear that they make around billions of
Dollars from their activities in numerous nations however it doesn't helped company in gaining
the good image in front of the society. The board is mindful to settle on choice which can assist
the organization with earning benefits which they make in any case from any area and any piece
of business. It can make the board fruitful however the unethical or misbehaving practices has
less fruitful effect on the board's image of the Sackler Family business.
Success in terms of public confidence how it affects the unethical behaviour
In the present situation, it is compulsory for the association to develop confidence among
public, so that unethical behaviour could effectively be minimised. The Sackler Family Business
is working out their operations to finish their work with more effectiveness by finishing the
business as per the rules which are developed considering all the ethics and code of conduct by
the executives and industry. In this context, there are number of techniques that aid the
association to finish their tasks by focusing upon the moral methodology. Besides, in setting of
Sackler Family Business is offering customers with medication which is of good quality, but still
the strategy that has been adopted by them was not that effective enough and this led them to
create negative image in front of the public. In this way, the administration need to improve the
aptitudes of preseting the medical products and services which brings about expanding the
market region of item by improving the overall image of all the available items.
CONCLUSION
With the help of above information, it is specifically summarised that the company food
required to consider ethical practice in every single operation or the task that they are performing
so that it could help society in believing them. With the help of this customer loyalty will directly
at improvise which will also impact positively upon goodwill of the business organisation. It is
also summarised that considering the ethical conduct a business organisation can legally perform
all the operations without having any sort of problem all dealing with any other penalties of
proceedings. On the other hand, it will also help from to basically enhance the overall
competencies that are linked with the goal and daily targets of employees that are working within
the workstation.

RECOMMENDATIONS
Considering the above mentioned information, it is pretty much clear that a company
would require to to perform every single operations with transparency so that it could reduce the
chances of any misconduct. On the other hand, it is also necessary for the business organisation
to keep up the facts and figures in front of stakeholders whether they are customers, government,
employees or any other investors. If it is talked about, The Sackler Family Business when the
company was basically going through an ethical conduct which impacted negatively upon they
are good well and sales as well because of the misinterpretations that customers has taken and
regards to the marketing strategy which has been developed by them. In order to reduce the
chances of misinterpretations which may lead a company to deal with number of issues it is
pretty much required for the company to enhance the customer loyalty through promoting ethical
conduct at workplace. Along with this, there are some of the recommendations which has been
given are presented underneath:
 Primal recommendation which has been given to The Sackler Family Business that
company would require to stick with the plan and the objective that they have desired for
to achieve so that it may lead them to enhance the performance level and provide the
information to both stakeholders with authenticity. This will help the company to become
much more consistent while offering customers with different products and services
offered by the business organisation that is The Sackler Family Business.
 it is also recommended for the business organisation which is The Sackler Family
Business, that it would require to offer the best quality medication to the customers
because the company is dealing within the healthcare industry and it is pretty much
required for the company to serve the best to the customers so that it their health cannot
get affected much in a negative sense.
 Another recommendation that can be given to The Sackler Family Business is that,
proper monitoring of the conduct which is related to ethics is required to be done
regularly buy the managers and the personnel that are having high position within the
company.

REFERENCES
Books and Journals
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skills. Integrating key skills in higher education. London: Kogan Page, pp.165-179.
Gilbert, N. and Gilbert, G.N. eds., 2006. From postgraduate to social scientist: a guide to key
skills. Sage.
Moffett, J. and Mill, A. C., 2014. Evaluation of the flipped classroom approach in a veterinary
professional skills course. Advances in medical education and practice. 5. p.415.
Raju, J., 2014. Knowledge and skills for the digital era academic library. The Journal of
academic librarianship. 40(2). pp.163-170.
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