International Business Management Portfolio: Safety First Limited

This portfolio, submitted by a student at Merryland College, analyzes Safety First Limited, a UK-based PPE supplier. It covers an online marketing plan focusing on product offerings, pricing, and distribution through a new website and social media. The operation management plan addresses sourcing from local wholesalers. A human resources recruitment plan outlines staffing needs, including roles, salaries, and training. The financial projection employs Activity-Based Costing (ABC) to estimate costs associated with new staff, website development, and marketing. The conclusion highlights recommendations for business expansion and the company's strategic response to the increasing demand for PPE during the COVID-19 pandemic, with references to the Department of Health and Social Care, House of Commons, and other relevant sources.

Portfolio of Safety First Limited
Module: 3BU003 – PRINCIPLE OF BUSINESS
Year: 2021 Level: 3
Assessment Number/Sequence: 1 Due Date: June 10, 2021
Module Leader: Ms. Janet Cash Module Tutor: Dr. Dibyesh Chand
Assessment Type: Individual Portfolio Word Count (if any):
Course Title: International Business Management at Merryland College Biratnagar, Nepal
(MCB)
Submitted to: Janet Cash, University of Wolverhampton
Submitted by:
2060345 Shubham Ashish Jha
Submission Date: June 10, 2021

Student’s Declaration Sheet
I declare that, to the best of my knowledge and belief,
 This submission is my own work and has not been copied from someone else or
commissioned to another to complete.
 Any materials used in this work (whether from published sources, the internet, or
elsewhere) have been fully acknowledged and referenced and are without
fabrication or falsification of data.
 I have adhered to relevant ethical guidelines and procedures in the completion of
this assignment.
 I have not allowed another student to have access to or copy from this work.
 This work has not been submitted previously.
This work conforms to the instructions and submission guidelines as contained in the
assessment briefing and the module guide respectively. This submission complies with
University of Wolverhampton policies regarding plagiarism, cheating, and collusion. I
acknowledge and agree that the assessor may, assess this assignment:
 Reproduce the assignment and provide a copy to another academic staff
member; and/or
 Communicate a copy of this assignment to a plagiarism-checking service. This
web-based service will retain a copy of this work for subsequent plagiarism
checking but has a legal agreement with the University that it will not share or
reproduce it in any form.
I have retained a copy of this assignment for my records.
Student Number: 2060345
Student Name: Shubham Ashish Jha
Date: June 10, 2021

ACKNOWLEDGEMENT
This assessment's success and outcome required a significant amount of support and
supervision from a substantial number of people. I owe everything I've accomplished to
such guidance, and I'll never forget to thank them.
I'd like to share my heartfelt appreciation in particular to my module leader Mrs. Janet
Cash, who provided me with the tremendous chance to make this portfolio on Safety
First Limited, That also encouraged me to do a lot of research and I learned so many
new stuffs. I am also very grateful to my module tutor Dr. Dibyesh Chand, for giving me
the guidance and assistance to complete this assessment.
Furthermore, I'd also like to express my gratitude to my family and colleagues for
providing me with the necessary resources to complete this assessment.

Table of Contents
1. Summary of the Case Study Organisation..............................................................2
2. Online Marketing plan for New Products.................................................................3
 Product...................................................................................................................3
 Price:.......................................................................................................................3
 Place:.......................................................................................................................3
3. Operation Management Plan for New Products....................................................4
 Direct Wholesalers:...............................................................................................4
4. Human Resources Recruitment Plan......................................................................5
5. Financial projection for new product Development and Sale.............................7 Calculations:...........................................................................................................7
6. Conclusion and Key Recommendation/Actions...................................................8
References........................................................................................................................9

PRINCIPLE OF BUSINESS
1. Summary of the Case Study Organisation
Bianca Devayne, a founder and manager of a small privately-owned company in the UK
known as SAFETY FIRST LIMITED is doing commendable work in the present
condition of Covid-19 epidemic as a supplier of PPE, and lodges a business unit in the
North East area of Wolverhampton. Before this global widespread Covid-19 pandemic,
Safety First Ltd was supplying PPE at a provincial stage to the childcare, healthcare
sectors, social care sectors, and for residential household’s purposes. presently, the
storehouse unit that is claimed by the company contains 100,000 bits of safety
equipment’s – about 10% of the unit storehouse limit. Every week, a stock of 5,000 bits
of PPE are conveyed to Safety First and approximately 10,000 pieces of PPE are
delivered each week to the five regular business consumers of Safety First ltd. A
spacious room is situated alongside the company’s office used for picking and packing
PPE, but it only fits for the current purposes. Most employees are currently employed
part-time and permanent basis.
According to (Department of Health and Social Care, 2020) the quantity demanded of
protective equipment throughout the UK seems to be just over 32 Billion and yet only
70% of that requirement is being covered by Dec. 2020. Around 1% of PPE was
processed throughout the UK prior to the pandemic (Department of Health and Social
Care, 2020). Almost all of the personal protective equipment (PPE) was assembled
outside of the UK and had to be delivered, flown, or taken by rail to the UK (House of
Commons, 2021). This meant that delivery took a long time. Bianca Devayne, the owner
of Safety First Ltd, sees the current crisis as a huge opportunity. since they can offer
businesses with on-demand, weekly deliveries of various safety equipment (PPE) based
on their needs. Additionally, local businesses can save time looking for suppliers for
each PPE item.
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PRINCIPLE OF BUSINESS
2. Online Marketing plan for New Products
Digital marketing or Online Marketing is gaining a huge number of consumers on their
path. For that reason, we should focus to create its social media presence and upgrade
its current website which currently consists of a single page. Also, this will help the
company to increase its online customer base. Furthermore, we should focus on 3 of
the seven Ps of the marketing mix such as:
 Product:
Items will be generally supplied from certified manufacturers so that the overall
quality of the products is reliable. The main products are:
 Disposable Gloves:
Nitrile Disposable Gloves powder-free minimal risk blue. Box of 100. (Beeswift-
Focused on Safety, 2021)
 Aprons:
Disposable Protective White Poly Apron. Box of 100. (Amazon, 2021)
 Face Mask:
3 ply Disposable Face Mask - Type IIR. Box of 50. (Tiger Supplies Ltd, 2021)
 Price:
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PRINCIPLE OF BUSINESS
We will have to setup the price margin according to the market value, demand, and
quality of the product.
 Place:
Online retailing should be done through Safety's First's guaranteed and secured site
and publicized with the support of Social Media (Facebook, Twitter, Instagram)
which are linked to the company’s website. As well as, GMB (Google My Business),
this is free assistance that permits us to promote the business profile and website on
google search, map, and helps to engage or connect with customers (Google,
2021). We can also improve the quantity of website traffic by the help of SEO.
Furthermore, Items will be dispatched right from the Safety Firsts warehouse.
Regarding space, the company’s office premises, and a spacious room situated
alongside the company’s office will be used for picking and packing. If the demand
increases more, the business will relocate, which will cost £20.245. (The Garden
Office, 2021)
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Products Price in £ (per box)
Face mask £25.00
Gloves £21.99
Apron £27.00

PRINCIPLE OF BUSINESS
3. Operation Management Plan for New Product
Contracting with local manufacturers and suppliers are some of the possible ways to
address cost and speed during a product expansion. To improve demand lead time the
we have focused on the domestic manufacturers with short and efficient routes for the
delivery of the product.
 Direct Wholesalers:
1. Medical Care Essential (2021). House 182, 185 Dudley Rd, Blakenhall,
Wolverhampton WV2 3DR, United Kingdom.
 Face Masks (Box of 50): £9.95
 Gloves (Box of 100): £15.99
 Aprons (Roll of100): £7.99
2. UK Safety Store (2021). Unit C Landport Rd, Wolverhampton WV2 2QJ, United
Kingdom.
 Face Masks (Box of 50): £15.45
 Gloves (Box of 100): £10.65
 Aprons (Roll of100): £10.42
Both wholesalers provide the same number of products per box that is a pack of 100 for
disposable gloves, a roll of 100 for aprons, and a box of 50 for masks. They supply the
products directly to the Safety First warehouse unit. The company can now hold 1
million pieces of PPE weekly. This will increase its orders by 90% since it can now
provide enough items, it can accommodate the high demand.
Since Safety First is expanding its product line to cope with increasing demand, the
company will need to increase its number of the staff member to increase its workforce
to meet the demand.
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PRINCIPLE OF BUSINESS
4. Human Resources Recruitment Plan
The following table will consist of the additional new staff's that are required for the
company.
ROLE NUMBER
OF
STAFFS
ROLE /
CONTRACT
TYPE
YEARLY
PAY
TRAINING AND
DEVELOPMENT
ADVERTISEMENT
Assistant
Manager 1
Full Time/
Fixed-term
basis
£23,000 1 week of
training
Total Jobs, Indeed,
CV-Library, Social-
Media, LinkedIn,
Website
Supervisor 1
Full time/
Fixed-term
basis
£22,000 1 week of
training
Total Jobs, Indeed,
CV-Library, Social-
Media, LinkedIn,
Website
Administrator/
Receptionist 1
Full time/
Fixed-term
basis
£20,000
1 year of
previous
experience, 4
days of training
Total Jobs, Indeed,
CV-Library, Social-
Media, LinkedIn,
Website
Finance
Manager 1
Full time/
Fixed-term
basis
£37,500
1 year of
previous
experience, two
days of training
Total Jobs, Indeed,
CV-Library, Social-
Media, LinkedIn,
Website
Marketing
Assistant 1
Full time/
Fixed-term
basis
£25,000
Previous
experience
needed. 2 days
of training.
Total Jobs, Indeed,
CV-Library, Social-
Media, LinkedIn,
Website
Operations
Manager 1
Full time/
Fixed-term
basis
£39,615
Previous
experience
needed, 1 week
of training
Total Jobs, Indeed,
CV-Library, Social-
Media, LinkedIn,
Website
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PRINCIPLE OF BUSINESS
Human
Resource
Assistant
1
Full time/
Fixed-term
basis
£20,000
Proven working
experience
needed, 1 week
of training
Total Jobs, Indeed,
CV-Library, Social-
Media, LinkedIn,
Website
Picking and
Packing
Operatives 32
Full time/
Fixed-term
basis
£19,677
No experience
required, 1 day
of training
Total Jobs, Indeed,
CV-Library, Social-
Media, LinkedIn,
Website
Delivery
Driver 3
Full time/
Fixed-term
basis
£19,022
No working
experience is
needed. Valid
professional
driving license
needed with 1
day of training.
Total Jobs, Indeed,
CV-Library, Social-
Media, LinkedIn,
Website
Cleaning
Operatives 2
Full time/
Fixed-term
basis
£19,629
No experience
needed, 2 days
of training.
Total Jobs, Indeed,
CV-Library, Social-
Media, LinkedIn,
Website
All the yearly rates are as per (Total Jobs, 2021) (reed.co.uk, 2021).
To reduce the time required for training, most roles will be hired according to their past
working experience, qualifications, and skills. However, new staff will be put on two
month’s probation to observe their capabilities and after that 6-month contract will be
offered.
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PRINCIPLE OF BUSINESS
5. Financial Projection for New Product Development and Sale
This task will focus on Activity-Based Cost (ABC) analysis to acquire the financial cost
of required activities for the progress of PPE sales.
 According to the (Accounts and Legal, 2019) average cost for hiring staff is £12,000
including training, recruitment, and development, etc. However, this does not include
salary. Thus, the total cost of new staff is £4,77,299 including salaries.
 Calculations:
30 new staff recruitment, training and development × £12,000 = 360,000/2
= £180,000 for six months
Salaries:
Assistant manager = £23,000
Supervisor = £22,000
Picking and packing operatives = £19,677 × 25 = £4,91,925
Driver = £19,022 × 2 = £38,044
Cleaning operatives = £19,629
= £5,94,598/2 = £2,97,299 for six months
= £2,97,299 + £1,80,000 (cost of recruitment and training)
= £4,77,299 (total average cost of new staff)
 The cost of an e-commerce website is £1000 (Authentic style, 2020), and according
to (Bidivine, 2021) web development will cost around £500.
 The social media advertisement will cost £200 - £500. (Bidivine, 2021)
 There is a total of 250 items of PPE which are 100 boxes of Aprons + 100 boxes of
gloves + 50 boxes of gloves = 250 items. 250 (items) × 4000 = 1000000 items,
which is also warehouse capacity. Thus, the price from the wholesaler Medical Care
Essential is £9.95 for a face mask, £15.99 for gloves, and £7.99 for aprons. The total
cost is £33.93 and when times by 4000 boxes it equals £135,720 for a week. For six
months i.e. 26 weeks, the amount will be £3,528,720.
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PRINCIPLE OF BUSINESS
6. Conclusion and Key Recommendations/Actions
The owner of Safety First Limited, Bianca Devayne, wants to take advantage of the
covid-19 pandemic because the market for Safety equipment (PPE) is increasing in
Wolverhampton. Historically, the company relied on a limited number of customers. The
company has built an online marketing strategy by updating its current website and
adding a robust list of products to grow its customer base and expand its business. To
reduce demand lead times, the company has concentrated on domestic producers with
quick and reliable product distribution routes. The company will hire more employees in
order to properly run the business. The company conducted an ABC report to determine
the financial cost of the necessary operations, and the approximate overall cost of the
PPE product was £3,528,720.
To conclude, the plan is feasible. The company will be selling the product such as a box
of face masks for £25.00, gloves for £21.99, and aprons for £27.00. Therefore, the
gross profit the company will be generating is £7,694,960 (£73.99 × 4000 boxes =
2,95,960 × 26 weeks). After taking the total cost of PPE products which is £3,528,720,
the company will have a net profit of £4,166,240.
To adjust as per demand Safety First must follow these recommendations:
1. Consider what works and improve your methodology as you move forward
You should screen where your clients are coming from to gauge if your promoting
exercises are effective or not. (Small Business Development Corporation, 2020)
2. Use Smart way of Marketing
Seek after low-cost, high-influence advertising methods to advance your business.
Social platforms are a splendid minimal expense and generally safe approach to
advance your business and make a social presence. (Small Business, 2020)
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