Sagan Autocorrect Glass: A Report on Competitive Advantages

This report delves into the sustainable competitive advantages and unique selling proposition (USP) of Sagan autocorrect glasses. It highlights how Sagan's glasses, utilizing liquid lenses made of glycerine within flexible membranes, offer superior eye accommodation and focus adjustment compared to competitors. The glasses incorporate a distance meter using infrared light for precise measurement, enabling rapid lens curvature adjustments within 14 milliseconds. A key USP is the smartphone app integration, allowing automatic lens calibration based on eyeglass prescription data via Bluetooth. This technology eliminates the need for frequent doctor visits for adjustments and addresses disorientation issues in virtual reality, solidifying Sagan's competitive edge. Desklib provides access to similar solved assignments and resources for students.

Running head: SUSTAINABILITY ADVANTAGES OF SAGAN GLASS
Sustainability Advantages of Sagan Glass
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1SUSTAINABILITY ADVANTAGES OF SAGAN GLASS
Introduction
Sustainable competitive advantages refer to company assets along with attributes that
helps in providing superior position to a company and helps it to rise above the competitors.
It is integral for the success of business of a company and it helps a business in having greater
focus along with profit margin that can help it to succeed within the competitive
environment. Unique Selling Proposition (USP) is indicative of a marketing concept that
takes recourse to differentiation that helps it in engaging effectively with the competitors. The
autocorrect glasses of Sagan can help the eyes in accommodating so that they can change the
focus for seeing the objects at that of different distance (Smithsonianmag.com 2019). It helps
in serving the purpose of reading and the liquid lenses of the Sagan auto correct glasses helps
in adjusting the focus. The auto correct glasses of Sagan helps a person in seeing the objects
that are in front of it very clearly irrespective of the distance that lies in between them (Shao
and Bao 2015). This report focusses on the sustainable competitive advantages in relation to
Sagan auto correct glasses and the unique selling proposition pertaining to the product.
Sustainable Competitive Advantage and Unique Selling proposition
The auto correct glasses of Sagan has lenses that are made of glycerine which is
endorsed within flexible membranes. Membranes of the auto correct glasses can be moved in
a mechanical manner that changes curvature of glycerine lens. Lenses are set within the
frames that contains distance meter on the bridge. It proves to be useful in measuring distance
from face of the person who is wearing it to the nearby objects that makes use of infrared
light. The measuring of the distance is done accurately by the auto correct glasses of Sagan
that sets it apart from that of the competitors (Chakravarthula et al. 2018). The meter is
instrumental in sending signal that helps in adjusting to curve of lens. The adjustment of

2SUSTAINABILITY ADVANTAGES OF SAGAN GLASS
Sagan auto correct glasses occurs very quickly that helps the user in focussing from object to
that of another within the 14 milliseconds.
The unique selling proposition of Sagan auto correct glasses lie due to the fact that it
also possess a smart phone app that makes use of data pertaining to eyeglass prescription of
the wearer that helps in calibrating lenses in the automatic manner by making use of
Bluetooth. In the event of wearer getting new prescription information on that of the app can
be updated in the automatic fashion (Clemons 2019). USP of auto correct glasses of Sagan
lies in the fact that the lenses of the glasses can change the optical properties within the real
time that helps the wearer to look at any direction that they want. The auto correct glasses of
Sagan makes use of superior liquid optics technology that can help in the elimination of
future appointment to eye doctor for the purpose of adjustments. The USP of Sagan’s auto
correct glasses lie in the fact that lenses of the glasses helps in solving problem in relation to
disorientation within the virtual reality.

3SUSTAINABILITY ADVANTAGES OF SAGAN GLASS
References
Chakravarthula, P., Dunn, D., Akşit, K. and Fuchs, H., 2018. FocusAR: Auto-focus
Augmented Reality Eyeglasses for both Real World and Virtual Imagery. IEEE transactions
on visualization and computer graphics, 24(11), pp.2906-2916.
Clemons, E.K., 2019. Resources, Platforms, and Sustainable Competitive Advantage: How to
Win and Keep on Winning. In New Patterns of Power and Profit (pp. 93-104). Palgrave
Macmillan, Cham.
Shao, A.T. and Bao, Y., 2015. Unique positioning to an elusive market: Targeting teenagers.
In New Meanings for Marketing in a New Millennium (pp. 111-117). Springer, Cham.
Smithsonianmag.com (2019). These "Smart Glasses" Adjust To Your Vision Automatically.
[online] Smithsonian. Available at: https://www.smithsonianmag.com/innovation/these-
smart-glasses-adjust-your-vision-automatically-180962078/ [Accessed 7 Jan. 2019].