Comprehensive Business Plan: Sage Eatery's Growth and Operations

This report presents a business plan for Sage Eatery, an organic food business. It details the current operations, emphasizing the company's high-quality products and marketing strategies. The plan outlines the business's relationships with suppliers and customers, including the introduction of new products like family meal packages and corporate event meals. The expansion strategy focuses on new store openings, online platform development, and product diversification. The report also addresses staffing adjustments needed for expansion, potential threats to future operations, and budgeted costs associated with the plan. An environmental management plan is included, highlighting resource efficiency, environmental impacts, health and safety, and social impacts. The budgeted costs are estimated, with references to relevant sources. The overall plan aims for expansion and growth in the competitive market. The report provides a comprehensive overview of the business's strategies for achieving its goals.

BUSINESS PLAN

Table of Contents
OPERATING PLAN.............................................................................................................................................3
The current business operations........................................................................................................................3
Relationship with suppliers and customers.......................................................................................................3
Discussion of the Plan.......................................................................................................................................3
Adjustment of Staffing......................................................................................................................................4
Threats to Future operations and possible solution...........................................................................................4
Budgeted Cost...................................................................................................................................................4
ENVIRONMENTAL MANAGEMENT PLAN...................................................................................................6
Resource efficiency...........................................................................................................................................6
Environmental impacts......................................................................................................................................6
Health and safety issues....................................................................................................................................6
Social impacts...................................................................................................................................................6
What are the budgeted associated costs?...........................................................................................................6
References.............................................................................................................................................................7
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OPERATING PLAN
The current business operations
Sage Eatery exists in the North Brisbane Shopping Center name as Virtual Lakes. The store is on the first
floor of the complex and centrally located. The company is enjoying a significant amount of exposure to the
customers. The business is facing huge competition from the nearby store. There are 19 rivals of the business
at present in the complex. The major focus of the business is selling organic food and is experiencing a good
profit rate for its product XX. The business is known for its high-quality product that is available at the best
price among the customer. The marketing strategy of the organization is also unmatched (Andel, 2018).
Relationship with suppliers and customers
The company formed the organic brand which was the first agricultural group in the market in 1944, since
then the brand has been offering exceptional benefit to the mass market that loves to eat and stay healthy in
their life. Australians are deemed to be highly health conscious and thus the company has offered them the
chance to be so. Sage Eatery is not only limited to offering healthy food option to a niche market, however, it
also targets with limited income source. This is because they believe that everyone deserves to stay healthy.
The company is now planning to introduce new products such as family meal package and corporate event
meals. This will help them to form relationships with the new customers such as corporations that were not
targeted before (Chambers & Humble 2017). Further, the family meal will target the entire family and wide
community and not only a young generation or unwell people.
The company has a good relationship with the supplier of the organic products. In addition to this, the
packages that the company is introducing will help it in forming a relationship with new suppliers that offers
meals in the packaged way.
Discussion of the Plan
The plan of the company is to expand its business in three different ways and protect their service by
expanding in the market in unique ways. Expansion is one of the best strategies that a business takes to
experience growth. One expansion is new store expansion through which the company will target expanded
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market and also increase their exposure (Brinckmann, 2018). Second is to enter online platform through which
the business will offer better customer service as customers can buy the product in an easier way. Thirdly,
there is product expansion in which the customers will get better product option to buy from and stay healthy.
Adjustment of Staffing
Sage Eatery will need extra staffing for the expansion it is taking in their service and products. The company
already owns a good amount of staffs in the business for various needs. For the new expansion, they will need
extra staffs. A good amount if a salesperson, accountant, and guard will be required for their new store that
they will open (McKeever, 2016). The store will require these staffs to take care of the sale and the customer
service. Further, for online expansion, the company will need a website designer, customer service staffs for
online customers and also third-party staffs to deliver their products to the customer. Lastly, they will also
need training staffs to train the selling team about the new products that they are introducing such as meal
package.
Threats to Future operations and possible solution
The business will face few threats in their future operation more complexities in the business and staffing may
become a huge problem if not place adequately. In addition to this, there will also be issues such as an
increase in the transparency of the business due to online media (Scarborough, 2016). The feedback received
by the customer can then be clearly seen by other customers and negative comments might impact the
reputation of the business in a great way.
Sage Eatery needs to plan and strategize their expansion initiative to cope up with these two threats. Firstly,
the staffing should be well planned from before and the business should maintain some extra staff in every
department to eliminate risk (Eskelin & Barclay 2015). Further, better employee benefit should be given to
staffs compared to the competitors so that they face minimum employee turnover.
For coping up with the transparency of online environment the company should provide continuous customer
service and minimize negative comments.
Budgeted Cost
The company needs finances to manage their cost in all the type of expansion that it is taking. The budget will
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be required in various areas of the business in which the business is expanding (McKeever 2016).
Areas Cost
Rented Store $10,000 per month for one year
Salary to Staffs $3000 per month for six months until the revenue is
not generated
Recruitment cost $8000
Payment to website Designer $7000
Packaging cost $19,000
The above table shows an estimated cost that the business will require for the specific areas required for
expansion.
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ENVIRONMENTAL MANAGEMENT PLAN
Resource efficiency
The efficiency of the resources will be improved with the expansion strategy of the business such as store
expansion, online expansion, and meal packages. This is because the supply of organic food will increase by
making efficient use of resources and having minimum impact on the environment.
Environmental impacts
As the business sells mainly organic food it will have minimal impact on the environment (Chambers, 2017).
The expansion will help the economy to use organic foods and this will reduce the negative impact on the
environment.
Health and safety issues
With the expansion of organic food in the market, the people will be more health conscious. This will reduce
the health issue among the population in the economy.
Social impacts
The online expansion will enable Sage Eatery to provide its organic product to the wider community and
have a positive impact on the well-being of the community in a better way (Eskelin & Barclay 2015). Family
meals package will help the community to eat healthily and stay healthy.
What are the budgeted associated costs?
The budget forms the most important aspect of the plan as the cost is required for every kind of expansion
that the business is taking. The estimated budgeted cost for the expansion plan is $ 2, 00,000.

References
Andel, J., Foos, A., Brenner, R.E., Huebschwerlen, B., Miller, S.E. and Piston, A.W., 2018. Operational
Plan: Migration, Tagging Response, Distribution, and Inriver Abundance of Taku River Sockeye Salmon.
Brinckmann, J., Dew, N., Read, S., Mayer-Haug, K. and Grichnik, D., 2018. Of those who plan: A meta-
analysis of the relationship between human capital and business planning. Long Range Planning
Chambers, I. and Humble, J., 2017. Plan for the planet: a business plan for a sustainable world. Routledge.
Eskelin, T. and Barclay, A.W., 2015. Operational Plan: Upper Cook Inlet Commercial Eastside Set Gillnet
Chinook Salmon Harvest Composition Study.
McKeever, M., 2016. How to write a business plan. Nolo.
Scarborough, N.M., 2016. Essentials of entrepreneurship and small business management. Pearson.