Contemporary Management Issues Report: Sainsburry, Strategic Analysis

This report provides an in-depth analysis of contemporary management issues, using Sainsbury as a case study to illustrate key concepts. It begins by identifying and examining the dynamic forces impacting business and society, including the digital revolution, globalization, and market needs. The report explores how these forces influence strategic decision-making and emphasizes the importance of adapting to changing customer needs and leveraging technology. Furthermore, the report delves into the relationship between these forces, highlighting how globalization and digitalization can enhance business operations and how technological factors and market trends must align. Finally, it discusses decision-making tools, such as cost-benefit analysis and PEST analysis, which aid Sainsbury's management in addressing drivers of change and making informed strategic choices. The report emphasizes the need for continuous research and adaptation to ensure long-term success in a competitive environment.

Contemporary
management

Table of Contents
INTRODUCTION...........................................................................................................................1
Key dynamic forces impacting society and business.............................................................1
Decision making tools to address drivers of change..............................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
.........................................................................................................................................................6

INTRODUCTION
Management is really important at each and every level of society and business
concerning activities. There are vast ranges of issues lead to face by an association when they
operate and termed relation with an association (Albrech, 2011). This project is based on
contemporary issues management in context of Sainsburry which is one of a largest retail section
organisation and deliver high quality products as well. For this aspect, management need to
underpin and determine the key dynamic forces impacting on business and society so that
appropriate strategies will lead to formulate in order to accomplish targets properly. Although,
there will be a need to maintain effective relationship with such forces so that effective strategic
decision making could become possible in order to manage issues and problems. There will be a
need to assess the key drivers of social change, international dimensions with social and cultural
diversity. All these things need to manage by managers in order to gain better supported growth.
Key dynamic forces impacting society and business
Number of decisions are there which an enterprise take for execute business activities and
to achieve it. Some decisions are taken for short run while some are taken for long. Number of
factors are there which affect decision making process of an enterprise. Get strategic guidance is
very significant for a firm as this support in take better decisions and at the same time help in
reach final goals in an effective manner. Managers at top level play a significant role in control
and manage business operations. Effective management always results in increase profitability of
enterprise. During business process, various issues are there which take place and management
of that issues in an effective manner is also come under the responsibility of manager. All this
support in take right decision and increase effectiveness off business operations. Various factors
and forces are there which exist in business environment and affect the operations of firm.
Identify and analyse all forces is very significant for manager of Sainsbury as this provide an
opportunity to plan future actions and at the same time help in formulate better policies and
plans. Major dynamic forces can be understood by following points: Digital revolution: In today's business environment, this is one of the major key force
which affect the activities and operations of an enterprise. Performance of firm get
affected by this as this provide an opportunity to organisation to collect and store huge
amount of significant data (Weiss, 2014). Concept of digitalisation provide an
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opportunity to firm to use social platform for collect information about the behaviour,
attitude and needs of customers. Collected data guide manager in decision making
process and help in take informed decision which contribute more in success of
organisation. Further, this provide an opportunity to firm to make products as per the
requirement of its customers which results in customer satisfaction and help enterprise in
retain them for long time period. Further this save both cost and time of firm. Globalisation: This is one of the another key factor that affect the business operations of
enterprise and impact on society as well. Basically globalisation it is the process in which
enterprises start operate on internal or global level. One of the main benefit of this is that
it increase market share and profits of enterprise and at the same time ensure optimum
utilisation of business resources. But before choose the market in which firm wants to
expand its operations, it is very significant for firm to examine the market having high
growth potential (Imazio, 2012). By examine various areas, Sainsburry can expand its
activities in right areas. Further, globalisation provide an opportunity to business firm to
offer its products in new markets which increase its profits and at the same time provide
ground to offer innovative ideas and products. One of the main feature of globalisation is
that it provide an opportunity to society to choose the best product from variety of
products and better satisfy their needs. Market needs: Customers are known as the profit makers of an enterprise. Satisfy their
needs and requirements is very essential for an enterprise, for generate large amount of
profits. Needs of customers are change on a fast speed so research must be carry out by
firm to identify their needs so firm can manufacture products as per their specific needs.
Variations in needs of customers largely affect the business operations (Gamble and
Thompson, 2014). It is very important for Sainsbury to introduce change in its business
policies and plans whenever a change take place in requirement of customers. In this
way, firm can better satisfy the needs of its customers and can survive in competitive
business environment.
 Technological factors: Technology is one of the major element that affect the business
activities and decisions taken by firm. Any variation in technology use by firm largely
affect its activities. Further, technology use by firm's rival also impact its business
operations and profits. It is very essential for firm to use new and updated technology as
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this help in better satisfy the needs of its customers and at the same time ensure long term
survival of company. Use of updated technology increase profits of firm, save its time
and cost and help in better satisfy the needs of customers.
All these are the major forces which largely affect the business activities and society at
large. It is very essential for Sainsbury to consider all these factors. With this enterprise can
better satisfy the needs of its customers. Research must be carry out by enterprise on continuous
basis to identify and examine the variation take place in customer's demand. Further, right and
updated technology should be use by firm for manufacture products. In addition to this with help
of globalisation company can expand its business activities and can increase the number of its
profits.
Relationship between various forces in term of strategic decision making
Number of forces are there which affect the business activities and impact on society as
well. So identify and analyse every force is very essential for business entrepreneur as this
provide an opportunity to formulate better and effective business plans which contribute more in
success of firm. Further, this also provide competitive benefit to company and ensure its long
term survival in changing business conditions. With all this, Sainsbury can enhance the
efficiency of production process and can offer quality products to its customers at affordable
prices. All the forces have a relationship with each other and it is also essential for firm to to
identify this as this affect the decision making process of enterprise. Relationship between
various forces can be understood by following points: Globalisation and digital revolution: These are the two most important aspect that
impact on profits and productivity of firm. If an enterprise wants to expand its activities
on global level or in other countries then it can take the help of digitalisation. With help
of digitalisation firm can store huge amount of information in one place and can use this
for take business decisions all this decrease complexity of business activities and support
the firm in achieve its set goals and objectives (Ha and et. al., 2014). In this way
company can expand its activities in other areas in an effective manner and can achieve
its set goal. All this provide competitive benefit to firm and increase effectiveness of
business activities. One of the main benefit of use digitalisation during globalisation is
that it support manager in take informed decision and introduce its product in the market
high growth potential. This ensure success of product and increase its profits. Further,
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digitalisation save cost of enterprise which support enterprise in offer its quality products
to its customers at affordable prices.
 Technological forces and market trends: Needs and wants of customers are changing on
a fast speed. To better satisfy their needs and to retain them for a long term period, it is
very essential for Sainsbury to use new and updated technology. With help of new
technology firm can add more features in its product. In this way it can satisfy the needs
of its products and can attract more customers towards its products.
Decision making tools to address drivers of change
For running the business in a successful manner, it is necessary for management of
Sainburry organisation to make the better decision so that outcomes can be better. If in case firm
take any wrong decision then then its impact on the business will be bad. It can develop the
negative as well as positive affect on the development, profitability as well as brand image of
business firm (Phillips and Krassioukov,2015). In addition to this, Sainsbury is a large size
business firm and it can use many different tools in context to develop determinates which can
develop some favourable conditions for an organisation in competitive market. There are some
of the decision making tools to address the drives for the change:
Cost-benefit analysis: It is one of the most necessary component which is helpful for
management of A One Communication. In addition to this company it is continuously trying to
enhance its business at the international level. Under this, at the time of conducting business at
international level, it is necessary to know about the current market trend, politics, consumer
demands and many others. But regarding this, firm need to spend cost in increasing the business
at international level. Under this social media, digital technology and also globalisation can helps
in different ways. In this, it is necessary that firm should focus on maintaining the cultural of
company so from this all staff members can do work in an effective manner without any issue. If
in case culture of an organisation will not be goods then it can develop the negative affect on the
business. It is important for company to make change in its business culture on the basis of
situation arise.
PEST Analysis- PEST refers to the political, economical, social and technological. This
kind of decision making tool is more effective as well as beneficial for company to understand
about the conditions of international and also domestic markets. The market situations of
international and domestic markets are different from each other. In order to expanding business
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in to the other countries or at global level company need to investigate about the other country
and their rules and regulations (Stromquist, 2014). In context to the social diversification, tastes
and preferences of consumers are different from the each other. So in context to this, it is
necessary that company should know about the consumers preferences and then produce the
products accordingly. From this, its affect will be good or positive on the business.
CONCLUSION
It get concluded from the project that all the associated issues of society need to manage
and underpin by managers of a company for gaining and delivering better quality services. It
enables in making things correct and appropriate in nature. There are several forces get
articulated which made vast impact on business and society like globalisation, current and recent
trends etc. All these need to assess and underpin properly so that better outcome get accomplish
as well as well being could be done. Although, when management identify all such factors and
aspects properly then their relationship need to identify properly which facilitate to frame
effective strategic management. Such strategies enable in better supportive working towards
society for achieving targets. All other drivers also have to evaluate properly so that effective and
managerial working suppose to get done properly.
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REFERENCES
Books and journals
Albrech, S. L., 2011. Handbook of employee engagement: Perspectives, issues, research and
practice. Human Resource Management International Digest. 19(7).
Gamble, J. and Thompson, A. A., 2014. Essentials of strategic management. Irwin Mcgraw-Hill.
Ha, Y. C. And et. al., 2014. Physicians' attitudes to contemporary issues on osteoporosis
management in Korea. Journal of bone metabolism. 21(2). pp.143-149.
Imazio, M., 2012. Contemporary management of pericardial diseases. Current opinion in
cardiology. 27(3). pp.308-317.
Phillips, A. A. and Krassioukov, A. V., 2015. Contemporary cardiovascular concerns after spinal
cord injury: mechanisms, maladaptations, and management. Journal of neurotrauma.
32(24). pp.1927-1942.
Schaltegger, S. and Burritt, R., 2017. Contemporary environmental accounting: issues, concepts
and practice. Routledge.
Stromquist, N. P. ed., 2014. Women in the Third World: An encyclopedia of contemporary
Issues. Routledge.
Weiss, J. W., 2014. Business ethics: A stakeholder and issues management approach. Berrett-
Koehler Publishers.
Online
Decision-making tools and techniques. 2017. [Online]. Available
through:<https://www.businessnewsdaily.com/6162-decision-making.html>.
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