Research Project: Strategies for Businesses Entering Emerging Markets

This research project investigates the strategies employed by businesses to enter emerging markets, with a specific focus on Sainsbury's case. The project begins with an overview of globalization, its impact on businesses, and the rationale behind the research. It then delves into the literature review, exploring the concept of globalization, the challenges Sainsbury faces in emerging markets, and various strategies for business expansion. The methodology section outlines the research design, philosophy, and approach, emphasizing the use of qualitative research methods. The data analysis section analyzes the findings, and the reflection and recommendation section offers insights and suggestions. The project concludes with a summary of the key findings and implications, providing a comprehensive understanding of market entry strategies and the complexities of operating in emerging markets. This project contributes to the understanding of how businesses can successfully navigate the challenges and opportunities presented by globalization.

RESEARCH PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
Overview of Research............................................................................................................1
Background of Research.........................................................................................................1
Rationale of Research.............................................................................................................1
Research Aim.........................................................................................................................1
Research Objectives...............................................................................................................2
Research Questions................................................................................................................2
Timescale................................................................................................................................2
LITERATURE REVIEW................................................................................................................3
Globalisation concept.............................................................................................................3
Various issues and challenges faced by Sainsbury while enter into new emerging market place
................................................................................................................................................4
Different strategies which can be adopted by company in expanding business operations and
functions.................................................................................................................................4
METHODOLOGY..........................................................................................................................6
Type of Investigation..............................................................................................................6
Research Design.....................................................................................................................6
Research Philosophy..............................................................................................................6
Research Approach.................................................................................................................7
Data Collection.......................................................................................................................7
Sampling.................................................................................................................................8
Ethical consideration..............................................................................................................8
DATA ANALYSIS..........................................................................................................................9
REFLECTION AND RECOMMENDATION..............................................................................21
CONCLUSION..............................................................................................................................22
REFERENCES..............................................................................................................................23

TITLE: “The different strategies employed by businesses to enter emerging markets”.
INTRODUCTION
Overview of Research
Globalisation refers to spread of the technology, information, products and the jobs
across national cultures and borders. The globalisation is process through which the business and
other firm develop its international influence to operate at an international scale. It is mainly used
to explain developing interdependence of world's culture, populations and economies which
brought about through cross- borders trade in services and products. It is related with developing
as well as expansing services, technologies and business all through world. The globalisation
helps in expansion of different businesses to global markers in all over world. It is making
availability of the technologies or businesses across world by speed of markets.
Background of Research
Globalisation has began as enhancing economic cooperation among nations at regional
level and the steadily included in global trend. Emerging market is country that has some
characteristics of developed market. It is one under which country is becoming developed nation
and also identified by several socio- economic factors. In emerging world, each business man
wants to develop business and expand its brand name in global market. In expansion, there is
more risk involved with company reputation and if the business face issues already with
competitors then they enter into emerging market to face high competition with rivals. The
globalisation provide better opportunities to business to expand business at international level.
Rationale of Research
This research is taken in to consideration on the different strategies employed by
businesses to enter emerging markets. The rationale behind conducting investigation is to aware
about the concept of globalisation. Investigator find that this topic is interesting and related to the
interest areas as determining more regarding firm and also make business successful. By
conducting research, skills, capabilities and knowledge of researcher will be enhanced and gain
the better career opportunities in future.
Research Aim
The aim of this research is “To identify the importance of globalisation while entering
into emerging markets”. A case study on Sainsbury.
1

Research Objectives
 To understand the concept of globalisation.
 To analyse various issues and challenges faced by Sainsbury while enter into new
emerging market place.
 To examine different strategies which can be adopted by company in expanding business
operations and functions.
Research Questions
 What is globalisation?
 What are the various issues and challenges faced by Sainsbury while enter into new
emerging market place?
 What are the different strategies which can be adopted by company in expanding
business operations and functions?
Timescale
It refers to set time period under which covers the events or certain things which are
expected to be occur. In addition to this, Gantt chart is graphical tool that shows tasks or
activities which performed against the time. It aids in scheduling, managing and also monitoring
particular resources as well as tasks in project. With the help of Gantt chart, managers can
communicate the status of project and also ensure that the project remains on its track.
2

LITERATURE REVIEW
It is an explicit, systematic and the re-producible method for determining, examining and
also synthesizing existing body of recorded work that produced through scholars, practitioners
and investigators. In conducting this investigation, secondary method has been used by
considering different sources for an instance journals, books, articles etc.
Globalisation concept
As per the views expressed by John Williamson, 2018, Globalization is refers as an
essential procedure That throw in the change of global view ideas products services and other
elements off culture. Globalization is a wider tongue which plays in a sensual role in providing
an effective pathway to an individual business or an organisation to perform at larger level
within marketplace. Globalization can likewise be viewed as an advancement that is deliberately
rebuilding intuitive stages among countries by separating boundaries in the territories of culture,
trade, correspondence and a few different fields of undertaking. Globalization is contemplated as
a movement by which nearby markets, humanities, and convictions have turned out to be joined
with the assistance of a globe-traversing system of correspondence or exchange. The part of
globalization is for the most part connected by the business firms to allude the expressly to
monetary globalization. It is the combination of national economies inside the universal
economy through the exchange, outside direct venture, capital streams, relocation, and the spread
of ability and creative advances (Baud and Durand, 2012). Globalization is an immense idea and
now daily's associations are broadly worry on extending their business tasks at worldwide level
to accomplish higher development and accomplishment inside the business focus. Globalized
activities are profitable for the development and advancement of an organizations at wide scale.
In the present current business condition the key focal point of little just as huge business
ventures is to building up their business activities through making global exchanges along these
lines this is compelling for every business to development at higher level. In the present business
condition rivalry among ventures are continuously high and the potential thought process of
every business association to achieve higher aggressive edge through extending their business
activities at worldwide level.
3

Various issues and challenges faced by Sainsbury while enter into new emerging market place
As per opinion of … it has been stated that organisation is entering in international
market, some of the complexities or challenges faced through Sainsbury. Emerging market are
those which began economic reform process that aimed at alleviating the issues like poor
infrastructure, overpopulation and the poverty that attained steady development in gross national
product. There are some issues faced through Sainsbury while enter in to the emerging market
mention below:
Political and economic environment- Stability of economic and political environment is
main factors which influence the decisions of investors. Political and economical environment
is considered has some major issue which is likely she used by an organisation hectic time off
entering into emerging market. As a large business enterprises Sainsbury has faces the issue of
political and economical environment thus it is essential for the firm to manage political aspects
before take a step ahead towards entering into a new market as it does essential for the firm in
property and effective execution of organisational operations.
Foreign regulations and laws: this is also a major area just record to be considered by
an organisation at the time of entering into emerging map. The key motive of Sainsbury is to
expanding business at global level for the purpose of attainment of higher growth and
profitability. While entering into a new area the company has faces the issue of new government
to norms and legislations as each country has their own political norms which are required is to
be considered by an organisation at the time of conducting business operations.
Finance: This is also on another issue which is widely faces by organisations for
execution of new set up Of a business at the new place. has a large business operations the
company has a white Change but it is quite hard for an organisation to make arrangement of
suitable funds in capitals in respect to execution of business operations at new and emerging
market.
Different strategies which can be adopted by company in expanding business operations and
functions
As per the views expressed as per the views express Dubai by ............. in this modern
business the key motive of eat small as well as large business enterprises store attaining higher
success at market thinks. Emerging market is in a essential way which provides a wider area to a
business to expand their operations Attain more profitability and success. Business expansion
4

Business expansion in emerging market is considered as an Ascension strategy it is widely
applied by businesses to capture a new area for expansion of the international operations. There
are multiple strategies available like franchising joint-venture partnership exporting etc. these all
are significantly used by businesses as per their level of convenience suitable selection is
required for the success of business at my place. Sainsbury has attained profitability and success
with them in the commercial centre and widely concern over expansion of business with an
emerging market at the company as applies multiple strategies like franchising exporting joint
venture among all of them exporting is the best way to expansion of business at wider market.
To come only conducted its operations with the help of exporting and franchising there
operations at emerging market the company mainly deals from its outlets which are established
in the form of franchising as the company has provided their products and services to the final
users with the help of their franchising is this is the best and suitable way for expansion of this
plan set marketplace.
5

METHODOLOGY
It is explained as system of the wider principles from which particular methods may be
derived to solve various issues within scope of specific discipline. It is particular techniques
which mainly used to determine, chosen, process and also analyse information and data about
topic.
Type of Investigation
It is a strategy that an investigator has devised to collect data. The research methods
depend on kind of investigation on the basis of purpose of study. Qualitative and quantitative are
two different types of data collection methods.
Qualitative- This method gathers information that seeks to explain specific topic in detailed
manner. It helps in bring the in depth understanding of research questions.
Quantitative- Under this, data is produced in numerical manner and analysed by using statistical
and mathematical methods.
There has been qualitative research method used because it provides the better direction
about the particular area and also give better understanding.
Research Design
This is the most affective and primary consideration of the researcher has it works as a
blueprint which provides an outline specification regarding the research work. Research design is
categorised among three major aspects Like Descriptive, exploratory and experimental research
design. In this present area of work descriptive research design is most suitable source as it is
likely to be used for qualitative research and effective in providing detailed investigation in
regards to the chosen area of work.
Research Philosophy
It is related with clarification of the assumptions regarding nature as well as knowledge
source. It is belief about collection of data, analysed and then used. This is also an another key
aspect of an investigation work as it plays an important role in the section of research
methodology it works as a key director which provides proper assistance to the overall work in
right manner. The section of philosophy is categorised among interpritivism and positivism
philosophy. These two are the key source of accumulation of data and right manner. In the
present area of work interpritivism philosophy has been applied by the researcher Thus it is the
6

most suitable toll for qualitative research and helps in providing and detailed investigation on the
Chosen area of work in the form of theoretical aspects. This section is effective in providing
detailed investigation through analysis of the opinion of authors and writers.
Research Approach
Research approach is their first as the fundamental aspect of research methodology as it is
effective in providing a clear direction to the researcher to carry out the work in right manner.
This section is divided among two major research approach is their first as the fundamental
aspect of research methodology as it is effective in providing a clear direction to the researcher to
carry out the work in right manner. This section is divided among deductive and inductive
research approach. The selection of approach is based on the type of investigation. In the present
area of work in the research approach has been applied by the researcher as it is effective for
qualitative investigation and helps in providing detailed information by the help of determining
theories and hypothesis related to the area of work.
Data Collection
The key obligation of the researcher is to accumulation of data from different sources. Right
selection of data collection tools is essential for the success of investigation in right manner. This
section of the research is categorised among primary as well as secondary source of data
collection. Primary source is effective for the accumulation of information for the very first time
and in this information are gathered from survey, questionnaire, observation, interview etc.
secondary source is effective in accumulation of information which are already being published
as secondary sources are effective in developing a theoretical framework by accumulation of
information from secondary tools like books, journals, published research articles, internet
sources etc.
In the present area of work both primary as well as secondary source of data collection
sources are applied by the researcher as to gathering valid and reliable outcome. Primary source
is applied in the form of conducting survey with the help of implementing a questionnaire,
however in this questions are developed that covers aim and objectives of the research and on the
other side secondary sources are effective in execution of the section of literature review by
analysis of data gathered from secondary sources.
7

Sampling
Data Sampling Method is a crucial part of conducting an investigation in an effective
manner. It is not possible for an investigator to conduct a research by taking opinions of all the
people together. Thus, the researcher would cut down the population into small samples and then
their views will be taken for the purpose of arriving at outcome. The sample taken for this
research is 30 respondents and the researcher will be able to get a better viewpoint of all the
aspects in a more effective manner. Data sampling is considered to be the most essential part of
research work as, the sampling is replicates from the original population. This section is effective
in gathering reliable and relevant information in respect to completion of the work. Data
sampling is encompasses on two major aspects which is probabilistic and non-probabilistic
sampling. In this present research work random sampling method has been applied by the
researcher as to collecting effective and reliable information through analysing the opinion of
various respondents who are being selected for as an essential information source. In this sample
size of 30 respondents who are suitable for providing relevant information for completion of the
research work.
Ethical consideration
8

DATA ANALYSIS
QUESTIONNAIRE
Name:
Age:
Gender:
Q1) Do you aware about the globalisation concept?
a) Yes
b) No
Q2) On the basis of your view point, does globalisation plays a necessary role gaining the
competitive benefit?
a) Yes
b) No
Q3) What are the benefits of globalisation to business of Sainsbury while conducting
business in emerging markets?
a) Enhanced Demand for New Kinds of Goods
b) Finding Emerging Market Opportunities
c) Increased growth rate
Q4) According to your opinion, conducting business in emerging market provides
opportunities to business?
a) Yes
b) No
Q5) What are the different strategies used through Sainsbury to enter into emerging
markets?
a) Franchising
b) Exporting
c) Joint venture
Q6) What are various factors which impact on business of Sainsbury while conducting
business in emerging market?
a) Social factor
b) Culture
9

c) Environmental factor
Q7) What risk company can face when enter into emerging market?
a) Political risk
b) Currency risk
c) Economic risk
Q8) What are the challenges faced by Sainsbury while enter into new emerging market
place?
a) International company structure
b) Foreign regulation and law
c) Currency rates
Q9) What are the effective ways through which company can overcome from arisen
challenge?
a) Conduct investigation
b) Knowledge about legislations
c) Cultural awareness
Q10) Recommend some ways through which Sainsbury can enhance its growth rate in
emerging market.
DATA SHEET
Q1) Do you aware about the globalisation concept? Frequency
a) Yes 24
b) No 6
Q2) On the basis of your view point, does globalisation plays a
necessary role gaining the competitive benefit?
Frequency
a) Yes 27
b) No 3
Q3) What are the benefits of globalisation to business of Sainsbury
while conducting business in emerging markets?
Frequency
a) Enhanced Demand for New Kinds of Goods 10
10

b) Finding Emerging Market Opportunities 9
c) Increased growth rate 11
Q4) According to your opinion, conducting business in emerging
market provides opportunities to business?
Frequency
a) Yes 20
b) No 10
Q5) What are the different strategies used through Sainsbury to enter
into emerging markets?
Frequency
a) Franchising 10
b) Exporting 14
c) Joint venture 6
Q6) What are various factors which impact on business of Sainsbury
while conducting business in emerging market?
Frequency
a) Social factor 12
b) Culture 10
c) Environmental factor 8
Q7) What risk company can face when enter into emerging market? Frequency
a) Political risk 9
b) Currency risk 11
c) Economic risk 10
Q8) What are the challenges faced by Sainsbury while enter into new
emerging market place?
Frequency
a) International company structure 3
b) Foreign regulation and law 10
c) Currency rates 17
11

Q9) What are the effective ways through which company can
overcome from arisen challenge?
Frequency
a) Conduct investigation 8
b) Knowledge about legislations 12
c) Cultural awareness 10
THEME 1: Knowledge about globalisation
Q1) Do you aware about the globalisation concept? Frequency
a) Yes 24
b) No 6
Interpretation: It has been interpret from the above analysis that globalisation is wider concept
that helps in provide the better opportunities to business in an effective manner. As per opinion
of 24 respondents that they are aware about the globalisation in better way whereas 6
respondents do not have the knowledge and any idea about the globalisation.
THEME 2: Globalisation plays a necessary role gaining the competitive benefit
12
a) Yes b) No
0
5
10
15
20
25
24
6
Column B

Q2) On the basis of your view point, does globalisation plays a
necessary role gaining the competitive benefit?
Frequency
a) Yes 27
b) No 3
Interpretation: Globalisation has been made concept of the comparative benefits. It helps in
provide the better opportunities to the business. On the basis of 27 respondents that globalisation
plays an essential role in gain competitive advantage in an effective way. On the other hand,
there are 3 respondents which said that globalisation has some disadvantage to the business and
can negatively impact on activities and functions of business.
THEME 3: Benefits of globalisation to business of Sainsbury while conducting business in
emerging markets
Q3) What are the benefits of globalisation to business of Sainsbury
while conducting business in emerging markets?
Frequency
a) Enhanced Demand for New Kinds of Goods 10
b) Finding Emerging Market Opportunities 9
c) Increased growth rate 11
13
a) Yes b) No
0
5
10
15
20
25
30 27
3
Column B

Interpretation: International economy encourage the wider distribution of products among
continents. The main motive of organisations to expand in emerging market is to get better
opportunities. According to 10 respondents that maximise demand for the new product is main
benefit. Emerging markets have developing upper- class population, the company can be
benefited through this by taking opportunities to reach at consumers. There are 9 respondents
which said that through conducting business in to the emerging market, Sainsbury can get the
better market opportunities to target new market, enhance sales, maximise productivity etc. As
per view point of 11 respondents, the main benefit company get to expand in emerging market is
high growth rate.
THEME 4: Conducting business in emerging market provides opportunities to business
Q4) According to your opinion, conducting business in emerging
market provides opportunities to business?
Frequency
a) Yes 20
b) No 10
14
a) Enhanced Demand for New Kinds of Goods
b) Finding Emerging Market Opportunities
c) Increased growth rate
0
2
4
6
8
10
12
10
9
11
Column B

Interpretation: Firms are looking to emerging markets for enhancing growth of business, target
new market, maximising productivity level and many others. There are 20 respondents and
according to their opinion that conduct business in to the emerging market gives effective
opportunities to the business in better manner. On the other hand, there 10 respondents and they
said that company can face issues when enter into the emerging market.
THEME 5: Strategies used through Sainsbury to enter into emerging markets
Q5) What are the different strategies used through Sainsbury to enter
into emerging markets?
Frequency
a) Franchising 10
b) Exporting 14
c) Joint venture 6
15
a) Yes b) No
0
2
4
6
8
10
12
14
16
18
20
20
10
Column B

Interpretation: For enter into the emerging market, company use the various strategies. Under
this, there are 10 respondents which said that franchising is one of the most beneficial strategy
because it allows other party to operate business under brand name. It is one of the effective way
to expand. It consist minimum capital- demanding than set new legal entity. As per view point
of 14 respondent that exporting is better way to enter in emerging market. In this, firm can use
local distributor. In this strategy, there is no need to invest more money. According to 6
respondents that joint venture can use by company to partner with one and other parties, it is
useful strategy to take benefit from local partner in market.
THEME 6: Factors which impact on business of Sainsbury while conducting business in
emerging market
Q6) What are various factors which impact on business of Sainsbury
while conducting business in emerging market?
Frequency
a) Social factor 12
b) Culture 10
c) Environmental factor 8
16
a) Franchising b) Exporting c) Joint venture
0
2
4
6
8
10
12
14
10
14
6 Column B

Interpretation: When company conduct its business in emerging market then it face some
issues and these can develop negative impact on development and productivity of business. As
per opinion of 12 respondents that social factor affects on business because the needs and
demands of each customer is differ from each other so it face some issues regarding developing
the new products and services. 10 respondents said that cultural factor is a main concern because
each country has the different culture and it is necessary to understand in proper manner. There
are 8 respondents and they said that environmental factor is one of the most necessary concern.
In each country, there is different regulations as well as legislations regarding environment.
THEME 7: Risk company can face when enter into emerging market
Q7) What risk company can face when enter into emerging market? Frequency
a) Political risk 9
b) Currency risk 11
c) Economic risk 10
17
a) Social factor b) Culture c) Environmental factor
0
2
4
6
8
10
12
12
10
8
Column B

Interpretation: Risk is negative for the development and productivity of business. As per view
point of 9 respondents that political is a main risk because an emerging market have the unstable
and volatile government. These can cause the serious consequences to investors and economy of
country. 10 respondents are agree with the economic risk because market may suffer from
insufficient raw materials and labour, unregulated markets, deflation etc. As per opinion of 11
respondent that currency risk is main risk and in this value of the emerging market currency can
be volatile.
THEME 8: Challenges faced by Sainsbury while enter into new emerging market place
Q8) What are the challenges faced by Sainsbury while enter into new
emerging market place?
Frequency
a) International company structure 3
b) Foreign regulation and law 10
c) Currency rates 17
18
a) Political risk b) Currency risk c) Economic risk
0
2
4
6
8
10
12
9
11
10
Column B

Interpretation: Challenges are the disadvantage for an organisation and develop the negative
impact on activities and operations of business. There are 3 respondents which said that
international company structure is one of the main challenge because it is complex to work at the
international company structure in proper manner. In this, fundamental consideration is structure
of company and also location of teams. 10 respondents said that Foreign regulation and law is
also an issue. From implication of tax by trading law is central function to conduct business in
successful manner. It is complex to understand the legislations in business. According to 17
respondents that fluctuations in currency rates is more challenging international business issues
while payment method and price setting.
THEME 9: Ways through which company can overcome from arisen challenge
Q9) What are the effective ways through which company can
overcome from arisen challenge?
Frequency
a) Conduct investigation 8
b) Knowledge about legislations 12
c) Cultural awareness 10
19
a) International company structure
b) Foreign regulation and law
c) Currency rates
0
2
4
6
8
10
12
14
16
18
3
10
17
Column B

Interpretation: When company conduct its business in emerging countries then it face some
issues and it is a responsibility of management to find the effective ways to overcome from them.
As per opinion of 8 respondents that firm should conduct an investigation to aware about the
preferences of customers, current market trends, existing competitors in to emerging market. 12
respondents are agree with the knowledge about legislations in a better manner. There are 10
respondents which said that company should be aware about the culture of emerging market in
better manner before conduct an investigation.
Outcomes for Intended Audience
Globalisation is process by which the company can develop its business into emerging
markets. To enter into emerging market, Sainsbury company mainly use exporting because it
does not involve more cost. On the basis of literature review, there are political, economic, social
factors which impact on the business while entering in emerging market. Emerging market is
regarded as country that become developed in future context. It is an economy of nation in the
developing country in context to raid industrialisation. These factors develop the negative and
positive impact on business activities and operations. With the help of adopting better strategy
for conducting business at global level, Sainsbury can target the new market, develop brand
image, focus on providing differentiation products etc. Through developing business at global
level, Sainsbury become part of the developing infrastructure.
20
a) Conduct investigation
b) Knowledge about legislations
c) Cultural awareness
0
2
4
6
8
10
12
8
12
10
Column B

For conducting business into emerging countries Sainsbury firm update its technology so
that it can able to perform its business operations in an effective manner by reducing labour cost,
increase productivity etc. It will help in directly contribute towards the performance of
organisation at international level.
REFLECTION AND RECOMMENDATION
The research into consideration is based on the analysis of the strategies employed why
businesses in respect to entering into emerging market. This is a vital area of Cadillac research
which provides and if the idea and knowledge base the learner I’m researcher the words the
similar area of work. Study helps an individual in developing knowledge and explores it in a
right manner. From the analysis of the project it has been recommended that as a large business
organisation company should analyse the market before implementing the strategy as market
analysis is helpful in double up meant of suitable From the analysis of the project it has been
recommended that as a large business organisation company should analyse the market before
implementing the strategy as market research is effective in development of suitable strategies
that helps the business in attainment of higher growth and success. The company should also that
the Mindy strategies of their rivals for the purpose of exit you son off new and more effective
strategy. At the time of entering into emerging market the company should also analyse the
needs and wants of the customer is available at Emerging market for the purpose of providing
suitable products and services to the final users.
This is the wide area of management research which is based on qualitative aspects as in this
qualitative research has been applied by the researcher for the purpose of reaching at the final
outcome. From the indefinite location of the project I have been recognise that there are multiple
methodologies used by the researcher for the purpose of drawing valid and reliable outcome. As
per my own observation I have been recognise that in this present work descriptive research
design has been applied bitches it is most suitable for qualitative research and helps in providing
the tailed information regarding the choose and area of work. As per my own observation I have
also been recognise that in this interpritivism philosophy has been applied by the researcher as to
accumulation of information from the analysis of the perspective of different authors and writers.
According to the detailed investigation of the project I have also been recognise that inductive
approach has also been used as it is effective in providing detailed investigation through analysis
of theories and hypothesis. In the present investigation work both primary as well as secondary
21

tools are used by the researcher as primary tool Is effective in execution of survey with the help
of preparing a questionnaire as in this questions are filed by the respondents who are having
significant idea and knowledge regarding the similarity of work. On the contrary secondary
tools are applied for the purpose of the clipping a theoretical framework by the help of literature
review as on this information is gathered through secondary sources like books general public
research articles Internet sources et cetera.
Questionnaire is used in present research for collect data from respondents. Other alternative
methods which a researcher can choose to collect data include survey, interviews, observations
and many more. Researcher choose research method as per the available time and budget.
Interview is considered to be the alternative tool for gathering valid and reliable outcome.
The major reason of considering the tool interview as an alternative method is that is effective
for gathering original and fact full information by personal observation as in this data and
information is being gathered by asking questions from individual in a personal meeting. This
tool can also be applied in research work for reaching at potential outcome on the research issue.
CONCLUSION
From the depiction of the above given task it has been inferred that globalization is
otherwise called universal business, Now daily's globalization is the significant thought of every
business association is to extend their business activities at worldwide level in regard to
achieving higher development and accomplishment inside the business focus. Globalized
business tasks are important for the monetary development of a nation. Globalization has carried
individuals and associations a lot nearer to one another, in this way, the impact on universal
business is gigantic just as astounding inside the business focus. Globalization and universal
business are exceptionally interrelated to one another, therefore globalization makes international
business. Worldwide business has both exploited globalization and added to its development.
The possibility of globalization is making everything open at spots until now thought to be hard
for business, just as the use of assets that are useful, yet are not effectively accessible. Product
and style enterprises have both enormously profited by universal exchanges and even little
merchants have had the option to achieve tremendous profit by it.
22

REFERENCES
Books and Journals
Alejandra Gonzalez-Perez, M., 2013. Corporate social responsibility and international business:
A conceptual overview. In International business, sustainability and corporate social
responsibility (pp. 1-35). Emerald Group Publishing Limited.
Alexander, N. , 2013. Retailing in international markets, 1900–2010: A response to Godley and
Hang's ‘Globalisation and the evolution of international retailing: A comment on
Alexander's “British overseas retailing, 1900–1960”’. Business History. 55(2). pp.302-
312.
Apăvăloaie, E. I., 2014. The impact of the internet on the business environment. Procedia
Economics and finance. 15. pp.951-958.
Appel, A., Franz, M. and Hassler, M., 2014. Intermediaries in agro-food networks in Turkey:
How middlemen respond to transforming food market structures. DIE ERDE–Journal
of the Geographical Society of Berlin. 145(3). pp.148-157.
Axelrod, R. S. and VanDeveer, S. D. eds., 2014. The global environment: institutions, law, and
policy. CQ Press.
Bailey, C. and et al., 2018. Strategic human resource management. Oxford University Press.
Baud, C. and Durand, C., 2012. Financialization, globalization and the making of profits by
leading retailers. Socio-Economic Review. 10(2). pp.241-266.
Belás, J. and et. al., 2014. Significant attributes of the business environment in small and
meduim-sized enterprises. Economics & Sociology. 7(3). p.22.
Belás, J. and et. al., 2015. The business environment of small and medium-sized enterprises in
selected regions of the Czech Republic and Slovakia. E+ M Ekonomie a Management.
(1). p.95.
Beynon-Davies, P., 2013. Business information systems. Macmillan International Higher
Education.
Brown, P. and Lauder, H., 2012. Globalization, knowledge, and the myth of the magnet
economy. In The Knowledge Economy and Lifelong Learning (pp. 117-146).
SensePublishers, Rotterdam.
Carneiro, J. and Brenes, E. R., 2014. Latin American firms competing in the global economy.
Journal of Business Research. 67(5). pp.831-836.
Cavusgil, S. T. and Knight, G., 2015. The born global firm: An entrepreneurial and capabilities
perspective on early and rapid internationalization. Journal of International Business
Studies. 46(1). pp.3-16.
Coe, N. M. and Lee, Y. S., 2013. ‘We’ve learnt how to be local’: the deepening territorial
embeddedness of Samsung–Tesco in South Korea. Journal of Economic Geography.
13(2). pp.327-356.
Cohen, B. and Kietzmann, J., 2014. Ride on! Mobility business models for the sharing economy.
Organization & Environment. 27(3). pp.279-296.
Colen, L., Maertens, M. and Swinnen, J., 2012. Globalization, private standards and poverty:
evidence from Senegal. Private Standards and Global Governance, Cheltenham:
Edward Elgar. pp.172-194.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
23

Doh, J., McGuire, S. and Ozaki, T., 2015. The Journal of World Business Special Issue: Global
governance and international nonmarket strategies: Introduction to the special issue.
Journal of World Business. 50(2). pp.256-261.
Epifanova, T. and et. al., 2015. Modernization of institutional environment of entrepreneurship
in Russia for development of innovation initiative in small business structures.
European Research Studies. 18(3). p.137.
Ferraro, G. P. and Briody, E. K., 2017. The cultural dimension of global business. Taylor &
Francis.
Huhtala, J. P. and et. al., 2014. Market orientation, innovation capability and business
performance: Insights from the global financial crisis. Baltic Journal of Management.
9(2). pp.134-152.
Kasemsap, K., 2015. The role of cloud computing adoption in global business. Delivery and
adoption of cloud computing services in contemporary organizations. pp.26-55.
Kolk, A., 2016. The social responsibility of international business: From ethics and the
environment to CSR and sustainable development. Journal of World Business. 51(1).
pp.23-34.
Peng, M. W., 2016. Global business. Cengage learning.
Savrul, M., Incekara, A. and Sener, S., 2014. The potential of e-commerce for SMEs in a
globalizing business environment. Procedia-Social and Behavioral Sciences. 150.
pp.35-45.
Wild, J. J., Wild, K. L. and Han, J. C., 2014. International business. Pearson Education
Limited.
24