Research Project: Strategies for Businesses Entering Emerging Markets

This research project investigates the strategies employed by businesses to enter emerging markets, with a specific focus on Sainsbury's case. The project begins with an overview of globalization, its impact on businesses, and the rationale behind the research. It then delves into the literature review, exploring the concept of globalization, the challenges Sainsbury faces in emerging markets, and various strategies for business expansion. The methodology section outlines the research design, philosophy, and approach, emphasizing the use of qualitative research methods. The data analysis section analyzes the findings, and the reflection and recommendation section offers insights and suggestions. The project concludes with a summary of the key findings and implications, providing a comprehensive understanding of market entry strategies and the complexities of operating in emerging markets. This project contributes to the understanding of how businesses can successfully navigate the challenges and opportunities presented by globalization.

RESEARCH PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
Overview of Research............................................................................................................1
Background of Research.........................................................................................................1
Rationale of Research.............................................................................................................1
Research Aim.........................................................................................................................1
Research Objectives...............................................................................................................2
Research Questions................................................................................................................2
Timescale................................................................................................................................2
LITERATURE REVIEW................................................................................................................3
Globalisation concept.............................................................................................................3
Various issues and challenges faced by Sainsbury while enter into new emerging market place
................................................................................................................................................4
Different strategies which can be adopted by company in expanding business operations and
functions.................................................................................................................................4
METHODOLOGY..........................................................................................................................6
Type of Investigation..............................................................................................................6
Research Design.....................................................................................................................6
Research Philosophy..............................................................................................................6
Research Approach.................................................................................................................7
Data Collection.......................................................................................................................7
Sampling.................................................................................................................................8
Ethical consideration..............................................................................................................8
DATA ANALYSIS..........................................................................................................................9
REFLECTION AND RECOMMENDATION..............................................................................21
CONCLUSION..............................................................................................................................22
REFERENCES..............................................................................................................................23

TITLE: “The different strategies employed by businesses to enter emerging markets”.
INTRODUCTION
Overview of Research
Globalisation refers to spread of the technology, information, products and the jobs
across national cultures and borders. The globalisation is process through which the business and
other firm develop its international influence to operate at an international scale. It is mainly used
to explain developing interdependence of world's culture, populations and economies which
brought about through cross- borders trade in services and products. It is related with developing
as well as expansing services, technologies and business all through world. The globalisation
helps in expansion of different businesses to global markers in all over world. It is making
availability of the technologies or businesses across world by speed of markets.
Background of Research
Globalisation has began as enhancing economic cooperation among nations at regional
level and the steadily included in global trend. Emerging market is country that has some
characteristics of developed market. It is one under which country is becoming developed nation
and also identified by several socio- economic factors. In emerging world, each business man
wants to develop business and expand its brand name in global market. In expansion, there is
more risk involved with company reputation and if the business face issues already with
competitors then they enter into emerging market to face high competition with rivals. The
globalisation provide better opportunities to business to expand business at international level.
Rationale of Research
This research is taken in to consideration on the different strategies employed by
businesses to enter emerging markets. The rationale behind conducting investigation is to aware
about the concept of globalisation. Investigator find that this topic is interesting and related to the
interest areas as determining more regarding firm and also make business successful. By
conducting research, skills, capabilities and knowledge of researcher will be enhanced and gain
the better career opportunities in future.
Research Aim
The aim of this research is “To identify the importance of globalisation while entering
into emerging markets”. A case study on Sainsbury.
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Research Objectives
 To understand the concept of globalisation.
 To analyse various issues and challenges faced by Sainsbury while enter into new
emerging market place.
 To examine different strategies which can be adopted by company in expanding business
operations and functions.
Research Questions
 What is globalisation?
 What are the various issues and challenges faced by Sainsbury while enter into new
emerging market place?
 What are the different strategies which can be adopted by company in expanding
business operations and functions?
Timescale
It refers to set time period under which covers the events or certain things which are
expected to be occur. In addition to this, Gantt chart is graphical tool that shows tasks or
activities which performed against the time. It aids in scheduling, managing and also monitoring
particular resources as well as tasks in project. With the help of Gantt chart, managers can
communicate the status of project and also ensure that the project remains on its track.
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LITERATURE REVIEW
It is an explicit, systematic and the re-producible method for determining, examining and
also synthesizing existing body of recorded work that produced through scholars, practitioners
and investigators. In conducting this investigation, secondary method has been used by
considering different sources for an instance journals, books, articles etc.
Globalisation concept
As per the views expressed by John Williamson, 2018, Globalization is refers as an
essential procedure That throw in the change of global view ideas products services and other
elements off culture. Globalization is a wider tongue which plays in a sensual role in providing
an effective pathway to an individual business or an organisation to perform at larger level
within marketplace. Globalization can likewise be viewed as an advancement that is deliberately
rebuilding intuitive stages among countries by separating boundaries in the territories of culture,
trade, correspondence and a few different fields of undertaking. Globalization is contemplated as
a movement by which nearby markets, humanities, and convictions have turned out to be joined
with the assistance of a globe-traversing system of correspondence or exchange. The part of
globalization is for the most part connected by the business firms to allude the expressly to
monetary globalization. It is the combination of national economies inside the universal
economy through the exchange, outside direct venture, capital streams, relocation, and the spread
of ability and creative advances (Baud and Durand, 2012). Globalization is an immense idea and
now daily's associations are broadly worry on extending their business tasks at worldwide level
to accomplish higher development and accomplishment inside the business focus. Globalized
activities are profitable for the development and advancement of an organizations at wide scale.
In the present current business condition the key focal point of little just as huge business
ventures is to building up their business activities through making global exchanges along these
lines this is compelling for every business to development at higher level. In the present business
condition rivalry among ventures are continuously high and the potential thought process of
every business association to achieve higher aggressive edge through extending their business
activities at worldwide level.
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Various issues and challenges faced by Sainsbury while enter into new emerging market place
As per opinion of … it has been stated that organisation is entering in international
market, some of the complexities or challenges faced through Sainsbury. Emerging market are
those which began economic reform process that aimed at alleviating the issues like poor
infrastructure, overpopulation and the poverty that attained steady development in gross national
product. There are some issues faced through Sainsbury while enter in to the emerging market
mention below:
Political and economic environment- Stability of economic and political environment is
main factors which influence the decisions of investors. Political and economical environment
is considered has some major issue which is likely she used by an organisation hectic time off
entering into emerging market. As a large business enterprises Sainsbury has faces the issue of
political and economical environment thus it is essential for the firm to manage political aspects
before take a step ahead towards entering into a new market as it does essential for the firm in
property and effective execution of organisational operations.
Foreign regulations and laws: this is also a major area just record to be considered by
an organisation at the time of entering into emerging map. The key motive of Sainsbury is to
expanding business at global level for the purpose of attainment of higher growth and
profitability. While entering into a new area the company has faces the issue of new government
to norms and legislations as each country has their own political norms which are required is to
be considered by an organisation at the time of conducting business operations.
Finance: This is also on another issue which is widely faces by organisations for
execution of new set up Of a business at the new place. has a large business operations the
company has a white Change but it is quite hard for an organisation to make arrangement of
suitable funds in capitals in respect to execution of business operations at new and emerging
market.
Different strategies which can be adopted by company in expanding business operations and
functions
As per the views expressed as per the views express Dubai by ............. in this modern
business the key motive of eat small as well as large business enterprises store attaining higher
success at market thinks. Emerging market is in a essential way which provides a wider area to a
business to expand their operations Attain more profitability and success. Business expansion
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Business expansion in emerging market is considered as an Ascension strategy it is widely
applied by businesses to capture a new area for expansion of the international operations. There
are multiple strategies available like franchising joint-venture partnership exporting etc. these all
are significantly used by businesses as per their level of convenience suitable selection is
required for the success of business at my place. Sainsbury has attained profitability and success
with them in the commercial centre and widely concern over expansion of business with an
emerging market at the company as applies multiple strategies like franchising exporting joint
venture among all of them exporting is the best way to expansion of business at wider market.
To come only conducted its operations with the help of exporting and franchising there
operations at emerging market the company mainly deals from its outlets which are established
in the form of franchising as the company has provided their products and services to the final
users with the help of their franchising is this is the best and suitable way for expansion of this
plan set marketplace.
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METHODOLOGY
It is explained as system of the wider principles from which particular methods may be
derived to solve various issues within scope of specific discipline. It is particular techniques
which mainly used to determine, chosen, process and also analyse information and data about
topic.
Type of Investigation
It is a strategy that an investigator has devised to collect data. The research methods
depend on kind of investigation on the basis of purpose of study. Qualitative and quantitative are
two different types of data collection methods.
Qualitative- This method gathers information that seeks to explain specific topic in detailed
manner. It helps in bring the in depth understanding of research questions.
Quantitative- Under this, data is produced in numerical manner and analysed by using statistical
and mathematical methods.
There has been qualitative research method used because it provides the better direction
about the particular area and also give better understanding.
Research Design
This is the most affective and primary consideration of the researcher has it works as a
blueprint which provides an outline specification regarding the research work. Research design is
categorised among three major aspects Like Descriptive, exploratory and experimental research
design. In this present area of work descriptive research design is most suitable source as it is
likely to be used for qualitative research and effective in providing detailed investigation in
regards to the chosen area of work.
Research Philosophy
It is related with clarification of the assumptions regarding nature as well as knowledge
source. It is belief about collection of data, analysed and then used. This is also an another key
aspect of an investigation work as it plays an important role in the section of research
methodology it works as a key director which provides proper assistance to the overall work in
right manner. The section of philosophy is categorised among interpritivism and positivism
philosophy. These two are the key source of accumulation of data and right manner. In the
present area of work interpritivism philosophy has been applied by the researcher Thus it is the
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most suitable toll for qualitative research and helps in providing and detailed investigation on the
Chosen area of work in the form of theoretical aspects. This section is effective in providing
detailed investigation through analysis of the opinion of authors and writers.
Research Approach
Research approach is their first as the fundamental aspect of research methodology as it is
effective in providing a clear direction to the researcher to carry out the work in right manner.
This section is divided among two major research approach is their first as the fundamental
aspect of research methodology as it is effective in providing a clear direction to the researcher to
carry out the work in right manner. This section is divided among deductive and inductive
research approach. The selection of approach is based on the type of investigation. In the present
area of work in the research approach has been applied by the researcher as it is effective for
qualitative investigation and helps in providing detailed information by the help of determining
theories and hypothesis related to the area of work.
Data Collection
The key obligation of the researcher is to accumulation of data from different sources. Right
selection of data collection tools is essential for the success of investigation in right manner. This
section of the research is categorised among primary as well as secondary source of data
collection. Primary source is effective for the accumulation of information for the very first time
and in this information are gathered from survey, questionnaire, observation, interview etc.
secondary source is effective in accumulation of information which are already being published
as secondary sources are effective in developing a theoretical framework by accumulation of
information from secondary tools like books, journals, published research articles, internet
sources etc.
In the present area of work both primary as well as secondary source of data collection
sources are applied by the researcher as to gathering valid and reliable outcome. Primary source
is applied in the form of conducting survey with the help of implementing a questionnaire,
however in this questions are developed that covers aim and objectives of the research and on the
other side secondary sources are effective in execution of the section of literature review by
analysis of data gathered from secondary sources.
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Sampling
Data Sampling Method is a crucial part of conducting an investigation in an effective
manner. It is not possible for an investigator to conduct a research by taking opinions of all the
people together. Thus, the researcher would cut down the population into small samples and then
their views will be taken for the purpose of arriving at outcome. The sample taken for this
research is 30 respondents and the researcher will be able to get a better viewpoint of all the
aspects in a more effective manner. Data sampling is considered to be the most essential part of
research work as, the sampling is replicates from the original population. This section is effective
in gathering reliable and relevant information in respect to completion of the work. Data
sampling is encompasses on two major aspects which is probabilistic and non-probabilistic
sampling. In this present research work random sampling method has been applied by the
researcher as to collecting effective and reliable information through analysing the opinion of
various respondents who are being selected for as an essential information source. In this sample
size of 30 respondents who are suitable for providing relevant information for completion of the
research work.
Ethical consideration
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DATA ANALYSIS
QUESTIONNAIRE
Name:
Age:
Gender:
Q1) Do you aware about the globalisation concept?
a) Yes
b) No
Q2) On the basis of your view point, does globalisation plays a necessary role gaining the
competitive benefit?
a) Yes
b) No
Q3) What are the benefits of globalisation to business of Sainsbury while conducting
business in emerging markets?
a) Enhanced Demand for New Kinds of Goods
b) Finding Emerging Market Opportunities
c) Increased growth rate
Q4) According to your opinion, conducting business in emerging market provides
opportunities to business?
a) Yes
b) No
Q5) What are the different strategies used through Sainsbury to enter into emerging
markets?
a) Franchising
b) Exporting
c) Joint venture
Q6) What are various factors which impact on business of Sainsbury while conducting
business in emerging market?
a) Social factor
b) Culture
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c) Environmental factor
Q7) What risk company can face when enter into emerging market?
a) Political risk
b) Currency risk
c) Economic risk
Q8) What are the challenges faced by Sainsbury while enter into new emerging market
place?
a) International company structure
b) Foreign regulation and law
c) Currency rates
Q9) What are the effective ways through which company can overcome from arisen
challenge?
a) Conduct investigation
b) Knowledge about legislations
c) Cultural awareness
Q10) Recommend some ways through which Sainsbury can enhance its growth rate in
emerging market.
DATA SHEET
Q1) Do you aware about the globalisation concept? Frequency
a) Yes 24
b) No 6
Q2) On the basis of your view point, does globalisation plays a
necessary role gaining the competitive benefit?
Frequency
a) Yes 27
b) No 3
Q3) What are the benefits of globalisation to business of Sainsbury
while conducting business in emerging markets?
Frequency
a) Enhanced Demand for New Kinds of Goods 10
10