Report: Business Environment Analysis of Sainsbury and Iceland Firms

This report provides a comparative analysis of the business environments of Sainsbury and Iceland supermarkets, focusing on their objectives, size and scope, product offerings, and organizational structures. Sainsbury, a public limited company operating internationally, aims for employee and stakeholder welfare, while Iceland focuses on becoming a leading retail firm and expanding its business. Sainsbury has a tall, complex organizational structure, while Iceland employs a flat structure facilitating open communication and faster decision-making. The report also highlights the differences in their market share and product ranges, with Sainsbury offering a broader array of services through its bank and Argos affiliations. Desklib provides access to similar solved assignments and past papers for students.

Task 1
Business environment

Types of orgnization
There are different types of organization such public and private
sector organization which are established for different
purpose and objectives.
 Public company is owned by government and all its
function is also managed by them. On the other hand
private company is generally run b y private ownership,
there is not any type of interfere of government.
 Objective of public organization is to focus on growth and
development of economy and to provide employment
opportunities developing the backward section. This type of
organization not controlled by government sectors.

Cont...
 The overall objective of public sector organization is to
work for the welfare of of society and want to promote the
well being of people.
 As compare to it private sector have some objectives such as
it carry out its business for earning profit and for capturing
market share.
 Along with this. Private companies run by with the help of
funds which are collected through different investor and
shareholders.
 For making its brand successful among customer firm make
innovative product so that it can survive in competitive
market.

Objective
Objective of sainsbury
 Employee welfare
 welfare of stakeholders
 To serve customer high quality product

Cont...
Iceland supermarket objectives
 To become leading retail firm
 Expanding business
 To increase market share

Size and scope
Size and scope of Iceland supermarket:
 Iceland company operates its business within the country at
small scale. It has opportunities for expanding its business at
global level.
 Scope and size of Sainsbury:
 Sainsbury is public limited company who operates its
business at international level. It operates its business at
large scale and have 39.1% market share.

Product of companies
Sainsbury: Product of Sainsbury company includes Groceries,
fresh meats, fast food items and bakery. Along with this firm
expand its services by the help of Sainsbury bank and
Sainsbury argos bank.
Iceland Supermarket:
Iceland has supermarket chain where it deals with different
grocery products along with this it also sale kitchen items.

Organizational structure
Iceland supermarket:
 Structure of Iceland organization is flat which help in
following proper Hierarchy system.
 Under this structure manager can supervise its employee and
can easily share all the useful information.
 At the Iceland supermarket there is open communication
take place which help firm in getting innovative idea for
making innovative product and services.
 There are less number of levels which help in sending
information and making decision fastly.

Organizational structure
Sainsbury:
 Sainsbury structure is tall which help in following the scalar
chain method. It is a complex structure in which number of
level is high manager have to fulfill lots of responsibility.
 Along with this communication process is very length and
also create problem in making decision.

References
Balasko, Y., 2016. Foundations of the theory of general
equilibrium. World Scientific.
Croon, J., 2013. Comparative Institutional Analysis, the
European Court of Justice and the General Principle of
Non‐Discrimination—or—Alternative Tales on Equality
Reasoning. European law journal, 19(2), pp.153-173.
Cunningham, T., 2015. Monitoring Equality–Reflexive
Regulation, Planning Systems, and the Role of
Discrimination Law: Lessons from Northern Ireland. The
Equal Rights Review, 14, p.119.
Ferrari, S., 2016. Religion between Liberty and Equality.
Journal of Law, Religion and State, 4(2), pp.179-193.

Thank You