Product Launch Proposal: Business Skills for Sainsbury's Sales Crisis

This document presents a business proposal addressing Sainsbury's sales crisis, which stems from changing customer preferences, increased competition, and low pricing strategies. The proposed solution involves launching a new line of women's wear in London, utilizing segmentation strategies and conducting Porter and PESTLE analyses. The marketing strategy incorporates social media, TV, radio, and print media advertising, with a financial requirement of 5 million euros. The critical evaluation suggests that this product launch will help Sainsbury's regain its market position, leveraging London's market potential and requiring significant marketing investment. The document includes references to support the analysis and proposed strategies. Desklib provides access to similar business proposals and study resources for students.

Business Skills

Sainsbury Sale Crisis
Company is facing low sale due to-
 Change in taste and preference of customers
 Raising competitiveness
 Low pricing Strategy by competitors.
To Resolve this issue-
Directors of company have decided to launch a new product of women's
wear in London.

Business Proposal (For Venture
Capitalist)
Action To be Taken-
 To resolve and get the company back on track with sale and finance.
Product Launch
 Launch a women wear line in London
 Segmentation strategy is used
 Porter and Pestle analysis has been done.

Contd..
Marketing Strategy
 Social media,
 TV and radio
 Print media advertising
Financial Requirements
 5 million euros

Critical evaluation
 Product Launch- Women’s Wear
 Sainsbury will be able to get back on its track.
 London as market for the launch
 Require huge finances
 Sainsbury is expecting large amount of sale.
 Huge marketing and advertising.
 Launch will be affective and successful

References
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Cui, A.S., Zhao, M. and Ravichandran, T., 2011. Market uncertainty and dynamic
new product launch strategies: a system dynamics model. Engineering
Management. IEEE Transactions on. 58(3). pp. 530-550.
Friesner, T., 2011. History of SWOT analysis. Marketing Teacher. pp. 2000-2010.
Gattal, A. and Chibani, Y., 2012. September. Segmentation and recognition strategy
of handwritten connected digits based on the oriented sliding window.
International Conference on. pp. 297-301.
Hara, A.K. And et.al., 2009. Iterative reconstruction technique for reducing body
radiation dose at CT: feasibility study. American Journal of
Roentgenology.193(3). pp. 764-771.
Helms, M.M. and Nixon, J., 2010. Exploring SWOT analysis-where are we now? A
review of academic research from the last decade. Journal of Strategy and
Management. 3(3). pp. 215-251.
Hernández-Espallardo, M. and Delgado-Ballester, E., 2009. Product innovation in
small manufacturers, market orientation and the industry's five competitive
forces: Empirical evidence from Spain. European Journal of Innovation
Management. 12(4). pp. 470-491.

Thank You