This marketing audit report provides a comprehensive analysis of Sainsbury's, a major UK supermarket chain. The report begins with an introduction to marketing audits, followed by a background of Sainsbury's, including its history and current standing. The main body includes a detailed PESTEL analysis, examining the political, economic, social, technological, environmental, and legal factors impacting the company. A micro-environment analysis focuses on the company's mission, vision, strategies, board of directors, and customers. The report also conducts a competitive analysis, comparing Sainsbury's to key competitors like Tesco, Morrison, and Asda, highlighting their strengths, weaknesses, and competitive strategies. A SWOT analysis summarizes the company's internal strengths and weaknesses and external opportunities and threats. The report concludes with a summary of the key findings and recommendations. The report uses multiple sources to support its analysis.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
