Business Environment Report: Sainsbury, Marriott and Key Factors

This report provides an in-depth analysis of the business environments of Sainsbury and Marriott. It begins with an introduction to the business environment, discussing both internal and external factors that influence a firm's operations. The report then examines Sainsbury and Marriott's visions, missions, and objectives, assessing their organizational structures, sizes, and scopes. Part 1 focuses on the internal and external environments of both companies, incorporating PESTEL and SWOT analyses to evaluate their strengths, weaknesses, opportunities, and threats. It also delves into the interrelation of various business functions such as sales and marketing, human resources, and CSR activities. Part 2 further explores the functional areas of the businesses, including cash management, customer service, and training and development sessions. The report concludes by highlighting the interconnectedness of these functions and their impact on achieving business targets and market share. The report emphasizes the importance of factors like sustainability, customer satisfaction, and operational efficiency for success in the competitive business landscape.

Business and Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................3
a) Covered in PPT..................................................................................................................3
................................................................................................................................................4
................................................................................................................................................8
b)...........................................................................................................................................12
P3..........................................................................................................................................12
M2.........................................................................................................................................14
c)...........................................................................................................................................15
D1.........................................................................................................................................15
PART 2..........................................................................................................................................16
a)...........................................................................................................................................16
P4..........................................................................................................................................16
P5..........................................................................................................................................18
P6..........................................................................................................................................19
M3 & M4..............................................................................................................................19
b)...........................................................................................................................................20
D2.........................................................................................................................................20
CONCLUSION..............................................................................................................................23
REFERENCES..............................................................................................................................24

INTRODUCTION
Business environment involves both internal and external factors that influences the
operations o0f firm within country. Therefore, it is essential to involve all such factors which
helps organization to work together and undertake different legislation i.e. health and safety
which influences the internal business environment. In addition to this, there are certain external
factors that influences the control of business operations over marketing activities. Thus, it is
essential for entity to look over different external constraints and involve them in business
function to maintain constant results in long run (Cavusgil, Knight and Rose, 2014). It involves
different stakeholders i.e. suppliers, government, shareholders and customers that directly or
indirectly influences the business operations. Also, external factors assesses that demand and
supply of products which are considered as dependent factors for business. Here, two different
case studies are being addressed i.e. Sainsbury which is a public sector company and Marriott
hotel which is a private sector hospitality firm. Present report focuses upon identifying purpose
of different companies as well as its structure, size and objectives. It also assesses the internal
and external environment by using PESTEL and SWOT analysis.
1

Case of Sainsbury
Here, in this case it can be stated that Sainbsury is focusing upon becoming the UK's
greenest supermarket. Thus, it is the best CSR activity which is involves in the sustainability
plan of Sainsbury to reduce the use of plastic polythene bags and use recyclable packaging.
Case of Marriott
Within the present case it is discussed that Marriott hotel aims to make sure that hotel
meets the needs of its customers visiting the hotel. Thus, through using efficient lighting
technology it helps in minimizing the energy and power and save money which also helps in
improving customer experience.
2

PART 1
a) Covered in PPT
3

Firm faces tough competition from ASDA, Tesco etc. However, the main motive
of business is to deliver quality products to consumers and thus render best price
products to clients.
4

Here, all the decisions are solely taken by the management itself and thus focus is
to earn high profits.
5

Vision, mission and objectives
Sainsbury- Sainsbury's mission statement is to deliver high quality products to
customers at low prices. While, its mission to serve consumers and does not
provide any unethical goods at harm any individual. Further, the objective of
firm is undertake sustainability plan till 2020 and attain environmental
safety.
Marriott- Vision of company is to render the best quality products or services to
consumers and thus improve the business performance in market. Mission of
company to identify the needs of customers and provide them the best
quality products so that success can be attained. Further the objective of firm
is to deliver quality services so that competitors can be overcome.
6

It also raises brand awareness through increasing business professional and
improve firm performance so that brand image can be enhanced in market.
7

Fewer management layers exist in the organizational structure. Responsibilities
and tasks are assigned to staff members and specific job roles are given to the
employees. Communication channel is effective and flow of information is smooth
and it aids in transfer of data, facts and details in effectual manner. Diverse range
of products are offered by firm through their retail store and millions of consumers
are availing the goods offered by the entity. Chain of command follows and fewer
middle level layers are there. Total 161,100 employees are working with the
organization and supporting for accomplishing goals and objectives of business.
Company holds more than 17% market share in UK supermarket industry and it
reflects strong market presence of the organization. Business objective of the entity
is to be top leading retail chain and size, structure, scope and offered products and
services supports in accomplishing the desired objectives of business in successful
way.
8

Large market share is hold be the entity in hospitality industry and existing
business operations can be expanded for enhancing financial revenues and
profitability. Business objective of entity is to offer advanced and high quality
services. Structure, size and scope of the organization supports for achieving the
business objectives of enterprise.
9