Sainsbury & Netto UK: Analyzing the Closure of Netto Stores

This report investigates the reasons behind Sainsbury's decision to close all Netto stores in the UK, a joint venture with Dansk Supermarked. The study employs a mixed-methods approach, combining quantitative analysis of customer survey data with qualitative insights from interviews with managerial personnel. Findings suggest that Netto's inability to effectively compete with discount retail giants like Aldi and Lidl, coupled with the mounting costs of expansion, contributed significantly to the decision. The research delves into customer perceptions of Netto, assesses its market performance relative to competitors, and explores the political, economic, socio-cultural, technological, legal, and environmental factors influencing Sainsbury's strategic move to terminate the venture.