HND Business Research Proposal: Mobile App Impact on Sainsbury

This research proposal examines the impact of mobile applications on the shopping experience of customers, specifically focusing on Sainsbury PLC. The study aims to assess how mobile apps influence customer behavior, identify key trends, and determine factors affecting shopping decisions. The research objectives include evaluating the link between customer shopping and mobile app usage, and recommending improvements for mobile application development within Sainsbury. The methodology involves a descriptive research design, an interpretivism approach, and an inductive research philosophy. Qualitative measures and a combination of primary (questionnaires) and secondary data collection methods are employed. Random sampling will be used to gather primary data from 100 customers at a Sainsbury store in London. Data analysis will be conducted using a thematic approach. The expected outcome is to understand the impact of mobile applications on the customer shopping experience, identify trends, and provide insights for enhancing mobile app development, ultimately improving customer satisfaction and driving business growth. The proposal also includes a detailed time scale for the project.

Research Proposal

INTRODUCTION
Overview and Rational
In modern era the competitive ratio has been advanced to great context so it is necessary to
have evolution of key standards in terms of organisational capabilities. In order to have advance
organisational values the businesses in retail sector are having implication of digital tools. In
respect to have appropriate consideration of such values the use of mobile application has also
been advanced in recent years. Number of businesses are using mobile phone and application
system for promotion of business (Yang, 2012). It allows to improve the customer satisfaction by
offering an easiness to customers. Organisations are having promotion of products and services
according to use of mobile technology.
Use of applications allow customers to have access to products in easy manner from
anywhere. It provide quality services and time saving strategy for the business. It has forced
experts to analyse the factors which are motivating companies to expand business in terms of
mobile technology (Yang and Kim, 2012). It is also essential to explore the results which can be
attained by business firm through using mobile application. It has also enhanced the researcher
morale to conduct a study on impact of mobile application on the shopping experience of
customers: A study on Sainsbury PLC. Along with this, the selection of organisation as a
Sainsbury was appropriate because company is continuously having improvement in mobile
technology. Also, number of promotional campaigns are being arranged on mobile application of
Sainsbury.
Research Aim
“To assess the impact of mobile application on the shopping experience of customers: A study
on Sainsbury PLC”.
Research Objectives
 To identify the key trends which are associated with use of mobile application
 To evaluate the link between customer shopping and usage of mobile application
 To determine factors associated with consumer shopping behaviour
 To recommend ways that allows to improve mobile application development for better
shopping experience of customers within Sainsbury PLC.
Research Questions
 How mobile application is offering easiness to customers?

 What are key factors which impacts the customer shopping behaviour?
 How mobile application development can be advanced for better shopping experience of
customers within Sainsbury PLC?
LITERATURE REVIEW
As per the view of Xu, Peak and Prybutok, (2015), Mobile shopping is imperative in
shopper's conduct since today is the essential need of exceptionally clients. Buyer are spending a
great deal of cash from their advanced mobile phones. Presently day's portable is imperative for
corporate parts, businesspeople or all over the place. Advanced cells increment their request step
by step and its motivation expanding the deal and satisfy client request. Versatile shopping have
turned out to be vital for some individuals all through the world. Eberhardt (2017) has contended
that the capacity to keep touch with buyers, business partner and access to email it is the main a
purpose behind expanding the significance of purchaser conduct. Phones giving dependable and
of high calibre of versatile remote innovation. Cell phone step by step accompanying new
creative innovation in the market. So why purchaser are more draw in on versatile shopping.
According to Dacko (2017), shopping conduct of individual will assume an essential part
that whether the individual will settle on buying either sort of item and administration from any
portable shopping site. It has higher reliance of appropriation of use. How individuals see the
application made by an organization. In addition, their inclination on buying of the item and
administration will rely upon circumstance cost they tend to discover higher in getting it from
that point. It has been explored by the Chang (2015) that where the client has bring down
engaged with its conveying procedure and they can settle on speedy and quick basic leadership,
in these cases they have a tendency to get their items from online application store. Additionally,
bring down costs are likewise a vital viewpoint that is generally considered by the client.
Utilization of portable application and positive customer conduct can be connected to some
particular results of low association and basic leadership, for example, cleanser, cleansers,
toothbrush, or any sort of goods and house hold material and so on.
Xu, Peak and Prybutok, (2015), contended that client conduct additionally has higher
reliance on helpfulness of the application. The versatile application must be planned in such a
way, to the point that a few information or usefulness helps in making an improvement in the
way of life of the client. Other imperative part of customer conduct can be as practical,
enthusiastic, social and epistemic. The advertisers can help in creating viable behavioural

expectations. All the versatile administration applications go about as a driver to fortify the
clients to make buys.
As per the view of Eberhardt (2017), the significance of cell phone has expanded rivalry in
remote administrations industry, they making a PDA minimal effort and simple to utilize. Cell
phone approaches relatively created nations and it give remote administrations to the clients. The
development of remote administration through to the cell phone. The majority of the general
population incline toward some advanced mobile phones in light of its office of web and online
networking highlights. The cell phone advertise is making awesome effect on the UK financial.
There are in excess of billion individuals in UK who have bought in to cell phones. Dacko
(2017), has said that the goal of mobile shopping to recognizable proof of client observation
towards portable set and breaking down the best most inclinations item includes and distinguish
the brand inclinations. Mobile correspondence today is speedier and best path correspondence in
the UK. It has moved toward becoming security instrument of for ladies. At introduce deal
telephones is more prominent than the advanced mobile phones expanding a request of PDAs
quick in the UK financial. There are numerous organization which are giving a PDAs most
recent new innovation.
As per view of Chang (2015), mobile application utilization and past shopping background
likewise chooses that whether one individual will make buys from a specific application or not.
Identity attribute, level of utilization of versatile application and power of trust on it additionally
helps in choosing that whether that what sort of shopping conduct will an individual convey to
serve the necessities of the organization which work on a portable application. Different
elements tending to the client shopping conduct is identified with positive thinking, frailty and
creativity which straightforwardly influences the impression of people. It likewise helps in
finding out that whether the individual will consent to make any buys in future or not. It will help
in understanding the connection amongst clients and versatile application and their goal of buys
from the same.
METHODOLOGY
Research Design
In order to have effective accomplishment of the present research the descriptive research
will be taken into account. By having an effective consideration of such values the research
issues can be overcome in desired manner (Creswell, 2013). Along with this, descriptive

collection of data can be taken into account which allows to have effective analysis as well. It
assist in meeting the standards and ensure that objectives framed for the study are being
accomplished.
Research Approach
Selection of approach is referred as one of most critical aspect for every study. In
addition to this, researcher will have focus on Interpretivism values for better accomplishment of
the present study. It is referred as an approach which provides evidence based learning about the
subject. In this, subjective values can also be attained in desired manner (Daniel and Sam, 2011).
By having a consideration of such approach the impact of mobile application on shopping
experience of customers can be evaluated significantly. Using such kind of practice the
standardisation of research study can be accomplished.
Research Philosophy
In order to have effective accomplishment of research study the experts need to focus on
proper selection of research philosophy. It has been noticed that inductive and deductive
philosophy are being designed to meet the expectations of studies as per their nature. In respect
to the present study, it can be said that selection of inductive philosophy will be taken into
account (Flick, 2011). With an assistance of this, the results can be attained in desired manner
and ensure that standards are being well maintained. It also assist in demonstrating the key
elements that affects the shopping experience and its relation with use of mobile application.
Types of research
In addition to this, it can be said that qualitative measures of research will be considered
for betterment of present study. With an assistance of this, in-depth analysis can be taken into
account so that measures can be accomplished. It has been witnessed that consideration of
research type aspects is also essential for experts. By having a reference of qualitative measures
the theoretical presentation of values related to the factors of mobile application (Goddard and
Melville, 2004). Qualitative study also helps in make sure that graphical presentation of data has
been referred to improve the understanding about the subject.
Data Collection Method
In order to have effective collection of data, present study will be focused on primary and
secondary data collection. By having an effective consideration of such values the gathering of
data can be accomplished in desired manner. In addition to this, it can be said that questionnaire

will be framed on the basis of objectives to support primary data collection. On the other hand,
access to diverse sources like books, journals, online sources will be considered factors related to
secondary data collection (Jackson, 2008). Authentic and reliable data will be gathered with a
help of secondary and primary data collection. In this, it will be make sure that secondary
sources accessed are related to mobile application use and its impact on customer shopping.
Sampling technique
In order to provide support to primary data the random sampling will be taken into account
so that objectives can be accomplished. For effective collection of primary information the
experts has focused on Sainsbury store, London where responses will be gathered from 100
customers. By having an effective consideration of such measures the outcome can be
accomplished in desired manner.
Data Analysis
By having a reference of thematic approach the data analysis will be taken into account. In
this, different themes will be framed by the experts on the basis of questionnaire designed and
objectives. It allows to have impressive analysis of data collected and meet the outcome in
desired manner.
EXPECTED OUTCOME
From the above study, it is being expected that key standards of research work will be well
maintained in regard to have proper outcome. It has been noticed that experts are focused
towards ethical values of research so they have also considered methodology as critical learning.
One of key expected outcome of the study is to have understanding about the mobile application.
It has been noticed that by having an effective consideration of mobile application use the issues
can be resolved in desired manner (Yang, 2012). In addition to this, it can be said that present
study will also provide learning about different trends which are being referred by management
of Sainsbury to improve the shopping experience of customers. By having an effective
consideration of such values the issues can be resolved so that goals and objectives can be taken
into account.
Other than this, it is also being expected from the present report that link between customer
shopping and usage of mobile application can also be identified in significant manner. By having
an appropriate consideration of such measures business can easily understand the factors that
promotes mobile shopping (Yang and Kim, 2012). With an assistance of this, key standards in

terms of online shopping the overall valuation can be taken into account. It will assist Sainsbury
to have improvement in its process and ensure to meet the standards.
TIME SCALE
Key
Activities
1st
Wee
k
2nd
& 3rd
Week
4th
Week
5th
Wee
k
6th
Week
7th
Wee
k
8th &
9th
Week
10th
Week
11th
Week
12th
Week
Introduction
Literature
Review
Collection of
secondary
information
Analysis of
secondary
sources
Research
Strategy
Research
Methodology
Primary data
gathering
Primary data
analysis
Conclusions
and
Recommendat
ions
Review and
draft

Final
Compliance