Sainsbury's Business Project: Trading, Development and Social Impact

This project report analyzes Sainsbury's, a major UK retail sector business, focusing on its business development strategies, trading across borders, and social impact considerations. The report explores academic models and literature relevant to project management, market share enhancement, and operational challenges. It delves into issues such as competitor analysis, inventory management, and technological advancements, emphasizing the importance of flexibility and supplier relationships. The analysis covers Sainsbury's past achievements, current challenges, and strategies for minimizing negative social impact, ultimately aiming to provide insights into enhancing business performance and achieving sustainable growth. The report also highlights the importance of research, integrity, and effective communication in navigating the complexities of international trade and maintaining a competitive edge in the retail market.

BUSINESS PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
1. 2 RESEARCH RELEVANT ACADEMIC MODELS AND LITERATURE. ..........................2
B. What issues the company need to consider in respect to trading across the borders.........2
C. Consideration for which company need to look to reduce social impact..........................6
2. HOW TO ENHANCE BUSINESS DEVELOPMENT.............................................................10
Theory implementation for increasing business performances............................................10
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Business project is an important perspective that helps to look towards manager to deliver
creativity at workplace (Albrecht and Spang, 2014). Further, it is also helpful perspective with
strategic alignment that ensures what is being delivered. It creates real value against the business
opportunities. In addition to this, leadership also brings direction towards completion of projects.
Team can be consider to create better performances with different control and purposes that
enable to do best work. Manager of the project also serve for the team development that enforce
the process and keeping the team building in a group.
About company
For the present report, Sainsbury has been selected which is retail sector business of the
UK market. In this consideration, the company is deals in second largest chain in the
supermarket in UK (Sainsbury's, 2018). They are providing online and offline products and
services which assists to accomplish desired results at workplace. The highest market share help
to attract several people in the business through which operations and functions will be
increasing (Cameron and Green, 2015). Sainsbury is the second largest chain as the supermarket
which works in UK. They are providing several kinds of the products and services to capture
profitability and effectiveness in the enterprise. It is the organisation that works from several
years and it determines to produce effectiveness in the business.
Past achievements
Sainsbury has developed its brand image over a period of time. Earlier it was limited to
the UK only but now it has expanded its operations globally. It has improved its recycling
process that has helped in reducing wastage in the organization. It has increased its number of
stores now there are 592 stores those which are operating across the world. The chosen company
face several challenges such as competitors, changes, market trends, etc. in customer demand
and requirement. As per the market demand and requirement, Sainsbury needs to make changes
in their systems and functions. Therefore, they are able to perform different activities in the
business. However, there are several accomplishment activities also considered at workplace
which helps to capture large market in UK and other nations as well. In order to consider project
management activities, it is important to work with focus and objectives which make sure doing
very well (Pellegrinelli, Murray-Webster and Turner, 2015). Ultimate goals and objectives will
be completing with assessment of risks and considered smaller steps as well. However, if goals
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and objectives are changed, it is essential to change the line with materialising the risk. Without
dedicate over site and management, project could be considered in good manner.
Report covers
For gaining insight information of the present report, it has been seen that report includes
analysis of the business to develop high market share. In addition to this, it includes
consideration which helps to make effective functioning in the business environment. In respect
to focus on further report, it covers time to develop creative results at workplace. Without the
project management, budget cannot be estimated so that it will be deliver on the time. Effective
project managers will be able to negotiate the reasonable and achievable deadline to make
systematic results (Shin and Eksioglu, 2015). In one survey, it has been ascertained that the
chosen company delivers fresh food delivery in different areas of the market. It will assist to
attract several customers through providing quality in the products and services.
Present report describes the issues faced by Sainsbury and how it deals with these issues.
It will explain strategies that are implemented by cited firm to minimize negative social impact
and giving strength to the firm. At last, conclusion has been implemented which shows findings
from the report and ascertain systematic working at workplace. Academic discussion and theory
has been applied that make creativity in Sainsbury to deal with several customers.
RESEARCH RELEVANT ACADEMIC MODELS AND LITERATURE.
B. What issues the company need to consider in respect to trading across the borders
There are various issues faced by the entity in order to manage its operations well. In this
way, Sainsbury deals for retail products and services so that they need to open new office in
several areas which is important for growth plans and development (Dalkir and Beaulieu, 2017).
Entity makes effective strategies that support the firm in conducting operations in smooth
manner and earning more revenues. Mainly following are certain issues faced by the company in
respect to trading across the borders:
Plan thoroughly and do research: Sainsbury ensures strategy of its competitors and
look at their performance. It conducts market research continuously that helps the firm in
identifying needs of consumers and competitors performance By this way it makes its strategy
that help the organization in gaining success. (Lee and Lee, 2015). Further, as per the research, it
can be stated that it will be helpful to create certain innovations at workplace. If the company
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able to understand new areas' environment and their culture. It is the biggest issue faced by the
company. Further, it is also based on the international activities that need to be mitigated to
maintain reputation of the business. If the company is not dealing correctly with functions and
operations, they are unable to meet with services looking. Apart from this, the company is also
needed to focus on the customer demand and requirement (Hill and Hill, 2017). In this
consideration, research is also needed to find their requirement from the business. Therefore, it
will help to focus on the new aims and objectives of the company. Integrity needs to be
implemented at workplace that assists to face challenges in global economy. Every person faces
issue and struggling to become more successful so that it is important to perform task and job. In
addition to this, competition in the market is continuously enhancing that easier to start the new
business (Koskela-Huotari, Edvardsson and Witell, 2016).
Issues related to competitors: Whenever entity expand its business to other border then
it is essential to considered competition in the market. When it trade in other location then cited
firm will have to look upon the strategies of the competitors otherwise it may get failed to run its
business successfully. There are many firms which are operating in retail sector and conducting
operations well. Tesco have many stores across the world. In such condition it becomes essential
for the cited firm that to look upon this issue. In every country, there are some people who
advised to operating several activities in systematic manner. In this consideration, issue exit to
make proper communication with third party (Campbell, Jardine and McGlynn, 2016). Sainsbury
needs to implement high cost for the research that assists to gain information to deliver products
according to the needs. Work will be done with logistic company which handle fulfilment and
warehousing activities as well. It is important to make proper conversation among business and
other people as well. There are clear benefits exist that related with flexibility and cheap. For
these issues, the organisation needs to start their unique characteristics to choose and handle
fulfilment activities (Bachrach, Frohlich and Nevitt, 2015). However, retail industry is growing
very quickly so that it is important to outsource the activities in systematic manner. In addition to
this, third party conversation determines with long term lease so that it also creates issue and
problem to deal with the aims and objectives. Further, staff members are also needed to operate
several functions and operations in the new areas. Therefore, it is also major issue in the country.
Inventory management and logistic operational issue: This is considered as most
essential issue that need to be considered. When it operates its business in other location then it
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has to look upon suppliers and other logistic operations . Otherwise it may get failed to manage
inventory well. Flexibility maintenance is also important task to the business which needs to be
carried out for development of the operations and functions. In this consideration, in Sainsbury,
it is important to manage the activities as per the requirements. In order to create aims and
objectives in new areas, it is essential to create flexibility in the business environment to
maintain systematic results (Dalkir and Beaulieu, 2017). In respect to operate activities in new
areas, manager needs to focus on the assessment of flexibility towards the particular area. It will
help to operate in new areas in retailing sector. In addition to this, from past several decades, it
has been seen that technological activities are increasing continuously. Therefore, it is also major
issue in new areas where business wants to expand their functions and operations. Hence,
Sainsbury has responsibility to assess that it is working in every area or not to implement
creative policies of the employment (Lee and Lee, 2015). Inventory and management system
also assists businesses to accomplish desired results at workplace. In order to work in flexibility,
Sainsbury requires to assess that how they can touch with several people in systematic manner.
Flexibility working also allowed that businesses are connected with different terms and condition
of the company. It needs to be assessed that how it will apply in the modern business to
accomplish desired results. Ever changing networks and modes of communication also
essentially implemented that needed to deal with changes (Hill and Hill, 2017). Network
flexibility also provides services which allow the employees to manage several changes with
network. In this way, technical flexibility is also needed for effective network planning and
change management. All these functions are also considered as important part in the business
success (Koskela-Huotari, Edvardsson and Witell, 2016). Therefore, flexibility working can be
considered in different parameter. For example, network flexibility is the element that is needed
to perform tasks in systematic manner. In Sainsbury, network planning is needed to make
communication with several people in systematic manner. In addition to this, flexible working of
employee in new areas also needed which is the major issue for the company. With this system,
Sainsbury has responsibility to work on the targets and goals that are considered with the day to
day basis activities (Campbell, Jardine and McGlynn, 2016). In relation to the technological
activities' improvement is needed for sales personnel for the bestselling areas. Workplace is the
major motivator which is the main issue to operate activities in systematic manner. In this
consideration, workplace availability outside the border needs to be checked to accomplish
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desired results in the business. With the help of the implementation of the technological
advances, the company can easily develop their operations and functions in new areas (Christoph
and Konrad, 2014).
In order to work in the new areas, Sainsbury needs to concentrate on the management of
relationship with suppliers and other people as well. In this consideration, they can easily work
in systematic manner. Suppliers are the most important parts of the strategic plan and thus, in
every business, it is needed to accomplish service oriented results in proper manner (Luo and
Lee, 2015). Many of the businesses are seemed to implement different ways through positive
impact on the company will be generated. For example, quality of the products and services need
to be managed, which impact positively on the business operations. In order to get the suppliers
issue backward, customer satisfaction and decreased return also assists to add cash in the bottom
line. For instance, the chosen company need to focus on requirement of customers so that aims
and objectives will be accomplished in desired manner. With the help of the views of different
people, the company can make their functions and operations in systematic way (Schoenherr and
Speier‐Pero, 2015). In the new areas, issues face by the company because of lack of suppliers’
management. In this way, Sainsbury needs to maintain their relation with single supplier to
accomplish desired results. A timeliness delivery is also crucial element on which customer’s
view is reliable. Quick turnaround is the key minimisation to the inventory. In the business
environment, competitiveness is continuously increasing that assists to create impact with
reliability and technological breakthrough. On the basis of practicability, social impact can be
measurable with several people participation. It is the best way to attain more specific results at
workplace. Beside this, maintenance of the relationship is big tasks which need to be focused by
the company (Toivonen and Toivonen, 2014).
Foreign laws: It is most essential issue that is faced by the Sainsbury when it trades with
other border countries. Company has to follow regulation of these nations as well. If it fails to
follow these legislation well then it may affect its sustainability. Whenever it deals in other
location it has to make its operations as pre the convenience of this location.
Consider joint venture and acquisition: In addition to this, another issue outside the
boundary is also considered as making business with joint venture and acquisition. In this
consideration, it is essential to focus on the same category business in particular area where the
company wants to establish their operations and functions. Furthermore, framework is also
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considered sustainability in the business (Alftan, Kaipia and Spens, 2015). With the help of
evaluating the practicability of the measurable social impact on the business. Furthermore,
Sainsbury needs to interact with other retail business in different areas so that they are able to
deliver systematic results at workplace. Joint venture and acquisition strategy is useful method
that makes concentration on different perspective in the business. With the help of the joint
venture and acquisition, the company can easily maintain their activities as per the new business.
It is the best way to deal with several activities together in the business (Guajardo, Rönnqvist and
Kallevik, 2015). In order to focus on the case study, it is essential to create social sustainability at
workplace. As results, it can be helpful to indicate social consideration in the business.
Practicability of the measurable social indicators also shows that environment will get different
benefits to make successful operations and functions. In this way, the company knows about the
market demand of the customers easily. Therefore, activities have been promoted to attain
creativity at workplace (Harris, Wang and Wang, 2015). Further, it is also made proper
concentration on the business results that are covered to promote the activities.
 Preparation and reviewing of the trade terms also impact negatively on the business
performance and outcomes (Koskela-Huotari, Edvardsson and Witell, 2016).
C. Consideration for which company need to look to reduce social impact
In respect to consider the environmental and social consideration, it is essential for
Sainsbury to look towards the negative impact on environment and society. For example,
pollution, loss of the natural habitat, inventory resettlement, etc. In respect to have avoidance and
minimisation of such issues, it is required to make sure that all the information in relation with
the products and services are delivered to customers (Long, Baer and Dhensa‐Kahlon, 2015).
One of the main issues related with social issues are communication. It is important to make sure
that all the workers within the firm have strong interaction with their customers so that issues or
problems can be identified and steps are taken accordingly. In order to overcome this issue, the
management has provided with the options of taking up feedback from customers so that issues
can be identified and steps are taken to overcome them. Further, it is also applied for considering
the Guidelines for Environmental and Social consideration. Proponents of the project such as
governmental body also implemented project which bear responsibility for the Environment and
Social consideration. In order to look for the social impact, Sainsbury needs to focus on the
following activities:
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 Respect human rights for inclusive development: Development project considered aim
for implementation of the fair distribution of the benefits and remove burden as well. In
order to provide all human rights to business members and other people of society, it is
important to look towards the inclusive development activities. It will help to attain more
systematic work performance in globalisation. This also excludes some stakeholders for
the sake of others. Project proponents must be respect to the rights of all people
concerned. It also assists to pay proper attention for the social group. Further, Sainsbury
needs to focus on employees who are disabled and individuals should not be
differentiated on the basis of gender, age, position, etc. (Toledo, González and Mourgues,
2014). Decision making is an important aspect for the project and it make sure that all the
issues that are faced within the business are undertaken and steps are taken to overcome
them. It is ascertains to make sure that aims and objectives will be completed on the time
is the scheduled time for each activities is not completed. When any of the activities get
delayed at the initial stage, then all the following activities also gets affected (Hassan,
Nawaz and Zafar, 2015). It is the main concern for Sainsbury which needs to be focused
by the business. Therefore, it will consider positive impact on the inclusive development.
It is the best activity that makes targets and goals to the chosen business consideration. In
order to attain more specific aims and objectives, governmental body is also taking part
in the particular country through promoting different rules and regulations. Therefore, it
is needed to make sure that aims and objectives will be considered positive manner
(Wrigley and Lowe, 2014).
 Avoid adverse impacts: In respect to set the priorities, it is essential to avoid adverse
impact from the environment and society as well. In order to establish the business at
other areas consists of different type of activities that are required to be focused on. In
this context, proper plan is required to be made in which all the set tasks can be
completed. Minimisation and mitigate with the impact need to be considered with
avoidance that is not feasible and develop benefits for the cost minimisation (Sennewald,
and Baillie, 2015). Project proponents also assess environmental and social impact which
is possible at the earliest stage of planning. Guidelines are also considered that show
effectiveness in the business environment. Adverse impact from the business is also
developed that need to be focused on the business environment. In this consideration, the
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chosen enterprise requires more specific targets and goals that are accomplishing in
systematic manner (Campbell, Jardine and McGlynn, 2016).
 Negative aspects required to be considered: Wide range of the impact need to be
addressed on the environment, society, etc. In this context, preferences of customers,
competition, strategies for price, etc. need to be focused on so that business objectives
can be attained. In this consideration, pollution is the main aspect which needs to be
resolved in systematic manner as this can cause negative perception towards customers
mind. On the concentration on environmental perspective, pollution needs to be removed
from impact of air, water, soil, waste material, etc. (Hingley, Lindgreen and Grant, 2015).
It is the main aspect in which impact will be generated on the basis of ecosystem. Trans-
boundary and global impact also included in the climate change and loss of the biological
diversity. Further, involuntary resettlement, migration and urbanisation are the major
perspectives which included for the society. In this consideration, it is essential to focus
on the unfair distribution of the benefits, local conflicts of interest, etc. These elements
are needed to give proper focus on the local economy that assists to measure
effectiveness of the environment (Kotabe and Helsen, 2014). Project management
considered recognition of the core business competency.
Wider social issues also created major impact on the profit margins. These issues may be
local, national and global as well. In the concern of health and wellness, sales will be increasing
and handled very well. For this reason, evidence of healthy relationship considered for policy
(Flint, Lusch and Vargo, 2014). It could also lead to buying decisions in which customers seek to
make the ethical purchase. It is also leaded in the greater profits for the organisation to attain
desired results. Building trustworthy relationship and reputation is valuable to fulfil and take
initiatives (Campbell, Jardine and McGlynn, 2016). In respect to look towards the life changing
consequences, recipient aid in the work and growth.
In accordance with the issue that are faced, it can be stated the rate of competition is high.
Further, the type of services or preferences of customers are different. In order to overcome these
issues, cited firm is required to conduct market research so that requirements can be identified
and steps can be taken to overcome them. Other than this, the laws or policies followed are also
different. When management is able to consider them, it becomes helpful enough to determine
the strategies with the help of which strong customer base can be developed. In accordance with
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the research, it can be stated that the taste and preferences or individuals from other countries are
different. When similar types of services or products are provided, then there are conditions that
it may not be preferred. For example, McDonalds used to deliver similar type of products to
people around the world. However, they realized that developing products as per the taste and
preferences of customers enable to attract people and in raising sales and profitability.
Corporate Social Responsibility (CSR) is also a concept that assists to meet with the
standards and business practices at a particular time. In the business, CSR activity enhanced
overall reputation which could be stand in the world (Loufrani-Fedida and Missonier, 2015).
Policies and procedure integrated with social, environmental, ethical, human rights for the
consumer concern to operate functions and operations with core strategy. In collaboration with
stakeholders, companies considered their aim to achieve positive impact on the society. It also
maximises shared value in the company for their owners and concern for the different activities
as well (Müller, Schmiedel and Vom Brocke, 2016). Establishment of the CSR strategy is the
crucial element of the business competitiveness. It means that having policies and procedures at
a particular place considered social, environmental, ethical, human rights, etc. Into the business
operations and core strategy, collaboration considered with stakeholders. Positivity and optimism
in the CSR considered corporate table which accept the responsibilities in the good heart.
Sainsbury also needs to make their concentration with systematic orientation. Considering CSR
is the strategic option that helps to develop creativity at workplace (Katajajuuri, Silvennoinen
and Reinikainen, 2014). The chosen company can establish their CSR programme with following
method:
Factors driving companies also pursue CSR agenda very fairly that consistent in the
corporate world. When the company is able to make their decisions, CSR oriented activities and
plans with involvement of different people such as employees, managers, suppliers, etc. CSR
implementation considered guidance for sustainable development in six elements such as CSR
assessment, verification and evaluation of results, CSR strategy, commitments, refinement,
implement plans and actions (Bachrach, Frohlich and Nevitt, 2015). CSR policies considered
core and inseparable component in the products and services in which it is offering. In addition
to this, CSR resistance also suggest that development of activities considered desire which exist
in the society. Resist also adopting this policy together to develop systematic results in the
business. In respect to consider systematic process, performance management is needed at
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workplace of new areas so that Sainsbury will be able to maintain their operations and functions
in proper manner. Therefore, it will assist to make sure that aims and objectives will be
accomplished in systematic manner at workplace. With the help of the new target market,
customers will be attracted towards the business.
Development with recommendations
Supermarket in new areas also considered several arguments which considered for global
food supply chain. With the help of the supermarkets, customers can easily enhance their overall
results and keeping good prices to enhance choice of them. Expenses of suppliers also complain
for the ever shrinking margin in the environment. It impacts on Sainsbury to develop town
centres which comes in the criticism (Koskela-Huotari, Edvardsson and Witell, 2016). There are
several alternative consideration also exist that would be same for the monolithic corporations.
Community interest company is also considered more profits which can be used to make several
benefits at workplace. Social purposes are also giving access to support the shareholders.
Funding in the supermarket also create innovative results to operate several activities. In return
for the money is also supports which equivalent with the vouchers. It could be redeem from the
store as well (Alftan, Kaipia and Spens, 2015).
In respect to implement the social impact, it is essential to always create balancing to
make several efforts. Authentically, it is also needed to perform several tasks with material that
are come for Sainsbury production. Positive social impact will be considered when the chosen
organisation make products and services as per the customer requirements in new areas (Flint,
Lusch and Vargo, 2014). When the brand focus on the making specific impact, it is essential to
open extra scrutiny. In addition to this, in the new areas expectations of customers continuously
rising that seems slightly to implement creative results. Investors also expect monetary return so
that investment is also important parameter for courting regular return and measurable.
2. HOW TO ENHANCE BUSINESS DEVELOPMENT
Theory implementation for increasing business performances
In order to increase business performances, there are several kinds of theories exist that
impact positively in the Human Resources Management (Alftan, Kaipia and Spens, 2015). In this
consideration, performance management is the continuous process which assists in identifying,
measuring and developing the enterprise performances in systematic manner. In order to
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