Analysis of Sainsbury's Business Environment using PESTLE Framework

This report provides a PESTLE analysis of Sainsbury's, a major UK supermarket chain. The introduction defines the global business environment and its influence on decision-making. The main body applies the PESTLE framework, examining political factors like Brexit and import rates, economic factors such as rising salaries and their impact, social factors like customer experience and discounts, technological advancements in online sales and vehicle technology, legal aspects like sugar tax and regulations, and environmental concerns including carbon footprint and plastic usage. The conclusion summarizes the impact of external forces on Sainsbury's business operations. The report references academic journals and books to support its analysis.