This report analyzes the internal and external factors affecting Sainsbury's, a major UK supermarket chain. It begins with an introduction to internal and external factors, followed by a PESTLE analysis to examine the political, economic, social, technological, legal, and environmental factors impacting Sainsbury's. The report then conducts a SWOT analysis to evaluate the company's strengths, weaknesses, opportunities, and threats. The report further explores the impact of Sainsbury's business operations on external factors. The conclusion summarizes the findings, emphasizing the importance of understanding both internal and external environments for effective business management. The report references academic sources to support its analysis.