Exploring the Dynamic Nature of Business: A Case Study of Sainsbury's

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Context of Business
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Table of Contents
Introduction......................................................................................................................................3
LO1: Understand the dynamic and changing nature of business and the consideration of the
future of organisations within the global business environment.....................................................4
LO2: Identify the need for individuals and organisations to manage responsibly and sustainably
and behave ethically in relation to social, cultural, economic and environmental issues................5
Conclusion.......................................................................................................................................7
Reference list...................................................................................................................................8
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Introduction
Advanced technologies, global business and increased in competitive environment, force
organisations to reinvent its working functions. It also forces to re-strategise the plan and re-
thinks the process to organise the business in the global market. The organisation needs to focus
on the several factors that can affect its workforce like micro and macro factors. In addition to
this the organisation needs to provide all such facilities to the staffs to fulfil their expectations
and its own needs in terms of increase in productivity and expansion of the business in global
market.
Sainsbury is the second biggest chain of supermarket in UK founded by John James Sainsbury in
1869. It consists of various supermarkets, forecourt, and hypermarket (Sainsburys.co.uk., 2019).
The study is about the dynamic changing nature of the company according to the global business
market.
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LO1: Understand the dynamic and changing nature of business and the consideration of
the future of organisations within the global business environment
There are two environment factors, which are micro and macro environment affect the business
changing its operations according to the environment. Micro-environmental factors are like
suppliers, customers, resellers, general people and the competitors. A good supplier can control
the success of an organisation holding power of supplying. The customers buy the products only
focusing on its qualities and standards. The resellers are the intermediates of the organisation as
if the resellers have reputation in the global market then the profit of the organisation will come
through the resellers like retailer, wholesalers. The organisation should take care of the general
public ensuring that any of the activities creating in the work place will not affect the lives of the
general public. Finally, the competitors are the organisations that operate as same as the
organisation. Hence, the organisation needs to set its activities like cost structures of the
products, product differentiation and practices implemented in the workplaces.
The macro-environmental factors are consisted of technological forces, social forces, economical
forces, political, and many more. The technological forces are technologies used in the
operations of the business to increase productivity and fast delivery of services. Social forces are
the acceptance of the products and services in the market by customers. Any products that are
hazardous for the society should be eliminated from the market to increases its customer number.
Economical factors are the environments that can affect both the operation of the organisation
and on making decision on the functions of the business in the global market. The Political
forces are the rules and regulations of laws governed by the countries government that should be
followed in the workplace of the organisation to maintain its legal environment (Nielsen et al.,
2018).
Hence, the Sainsbury’s has to change its working functions according to the different factors
affected in its business to expand in the global market. The management should take care of the
various factors like maintaining its channels, implementing the laws, and taking care of its work
forces.
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LO2: Identify the need for individuals and organisations to manage responsibly and
sustainably and behave ethically in relation to social, cultural, economic and environmental
issues
An organisation needs to provide all such requirements to its staffs to free from discrimination,
safety and health issues, and facilities. The requirements may be in terms of job satisfaction,
financial needs, and the stability of job and employee recognition that can retain the best talent in
the same organisation. The employees then put efforts in their performance and work with
commitment and loyalty with their works and organisation. There are several needs like cultural,
social, economic and environmental that can fulfill the employees’ expectations.
First, the organisation needs to maintain cultural activities. Through the activities, the
organisation is able to operate in different cultures of different locations. Organisation gets
advantages from the culture to maintain the employment relationship in the workplace as the
employees work with people having different cultures and behavior. Different cultures create an
interconnection within the people and that increase the performance as they work as a team. In
addition to that, the employees also get helps in terms of creating a network among the people
and that provides them better opportunities to meet their requirements (Paparoidamis et al.,
2019).
Social needs refer to the needs to feel belongingness and acceptance in society. The needs are
much important not to feel alone rather it motivates the people in their crucial time. The
organisation understands the social needs of its staffs creating employee engagement,
encouraging working as a team and maintaining good behavior in the workplaces. In addition to
this, the social needs of the organisation refer to creating networks with other business in terms
of sharing economy and productive with one another. Therefore the organisation gets support
from the other organisation to expand their business (Huang et al., 2016).
Employees need better economic conditions to develop their personal lives. Economic needs
refer to the salary, compensation, benefits, and opportunities for the employees to meet their
satisfaction. The organisation needs to pay a high salary, provide facilities like reward systems,
safety and health supports and most importantly a flexible working practice. The organisation
needs high economic conditions in terms of profitability, massive manpower and good channel
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systems for the distribution of the products and services to gain a massive profit that expands the
business of the organisation (Lee et al., 2015).
Finally, the environmental needs refer to the needs of better employee engagement, safe
environment in the workplace and good behavior of the staffs. The organisation should maintain
its better environment in its workplace. Employees get motivated working in a better
environment as it retains the best talent as they fulfill their expectations. In addition to this, the
organisation needs to maintain its better environment in order to entire in the global business
environment. The better environment increases the competitive advantage for the organisation as
the employees give efforts in their work not to leave the organisation with a better environmental
process (Filho et al., 2015).
The Sainsbury Company needs to fulfill all the needs of its people and its own in order to
maintain its success in the global market. The people get motivated fulfilling all the requirements
to develop their lifestyles.
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Conclusion
The study concludes that to maintain rate of productivity and development of business, the
company needs to deal with several factors affecting in the workplaces. The management
provides all the facilities to its people to increase its productivity and retain the best talent within
it. The organisation also gets benefits from the employees in terms of profit, better products and
improvement in its business structure. Hence, the manager of the Sainsbury follows all the
practices to maintain its business in the global business environment.
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Reference list
Filho, W.L., Shiel, C. and Paço, A.D., 2015. Integrative approaches to environmental
sustainability at universities: an overview of challenges and priorities. Journal of Integrative
Environmental Sciences, 12(1), pp.1-14.
Huang, Y.H., Lee, J., McFadden, A.C., Murphy, L.A., Robertson, M.M., Cheung, J.H. and
Zohar, D., 2016. Beyond safety outcomes: An investigation of the impact of safety climate on
job satisfaction, employee engagement and turnover using social exchange theory as the
theoretical framework. Applied ergonomics, 55, pp.248-257.
Lee, J.S., Back, K.J. and Chan, E.S., 2015. Quality of work life and job satisfaction among
frontline hotel employees: a self-determination and need satisfaction theory
approach. International Journal of Contemporary Hospitality Management, 27(5), pp.768-789.
Nielsen, B., Asmussen, C. and Goerzen, A., 2018. Toward a Synthesis of Micro and Macro
Factors that Influence Foreign Direct Investment Location Choice. The Routledge Companion to
the Geography of International Business.
Paparoidamis, N.G., Tran, T.T.H. and Leonidou, C.N., 2019. Building customer loyalty in
intercultural service encounters: the role of service employees’ cultural intelligence. Journal of
International Marketing.
Sainsburys.co.uk. 2019. Sainsbury's. [online] Available at: https://www.sainsburys.co.uk/
[Accessed 17 Mar. 2019].
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