Analyzing Change Management Strategies at Sainsbury's Supermarket

This report provides an analysis of change management within Sainsbury's, a leading UK supermarket chain. It contrasts planned and unplanned changes, particularly those driven by Brexit and the COVID-19 pandemic. The report examines the application of Kurt Lewin's change management model to Sainsbury's operations, focusing on unfreezing, changing, and refreezing stages. It identifies key drivers for change, including political, economic, social, and technological factors, and assesses the impact of internal drivers like competition and bargaining power. The report also identifies key stakeholders and strategies for managing support and resistance to planned changes, such as effective communication and employee involvement. Furthermore, it evaluates the management of change in terms of issues like new technologies, innovation, simplifying operations, and investing in quality foods. Finally, the report differentiates between models for diagnosing and planning change in organizations, providing a comprehensive overview of Sainsbury's approach to adapting to a dynamic business environment. Desklib provides access to similar solved assignments and study tools for students.

MANAGING CHANGE IN
ORGANIZATIONS

Table of Contents
INTRODUCTION.....................................................................................................3
TASKS.......................................................................................................................3
1- Contrasting the nature of the change process that is faced by organization by
using relevant models, theory................................................................................3
2- Identifying the main areas of stakeholders, support or resistance planned
change and how to manage them...........................................................................6
3- Evaluation of management of change in terms of issues..................................9
4- Differentiating models for diagnose and change in organization...................11
CONCLUSION.......................................................................................................13
REFERENCES........................................................................................................15

INTRODUCTION
Managing change in any organization is basically defined as the structure which is
required for effectively managing any new measures, processes or cultural shift company adopts.
It plays a major role in effectively working, people and business growth and capturing new
opportunities. The report provides details regarding ‘Sainsbury’ which falls under the category of
top supermarket brand, based in United Kingdom. Analysis shows about the nature of change
process that company faced. Furthermore, it shows about identifying main areas of support or
resistance to planned change, along with resistance to change. Moreover, it shows evaluation of
change process managed. Lastly, it shows difference between two models to diagnose and plan
change in organization.
TASKS
1- Contrasting the nature of the change process that is faced by organization by using relevant
models, theory
Sainsbury the leading retail grocery supermarkets selling the consumable goods to all the
consumers across the world. Changes in the business organization are mainly of planned and
unplanned way. The planned changes are this which generally is being done by the organization
culture, also for establishing the new structures various new processes and the employee’s
welfare related to aspects. the unplanned changes are those which is not been decided prior by
the retail organizations. It is being done due to various circumstances and unforeseen risks which
arrive as an emergency or the crises in the management processes (Naidoo and Gasparatos,
2018). These were many changes being adopted by the company as for planned and as well as
unplanned change in the organization.
The various planned changes are being done by the retail supermarket Sainsbury in their
operations includes due to Brexit and covid conditions certain various changes made by the
company for overcoming the pandemic situation. the retail company has changes the processes
by adopting various simplifications. As by implementing the cost saving programs, also by
reducing the complexities and transforming the costs base, also improving the financial
performance of the company which helps in better delivery services with stronger shareholders

returns (Goić, Levenier and Montoya, 2021). Also the company is using new innovative
technology for driving up their sales and for improving the customer experience of their stores.
Due to covid pandemic various unplanned changes is implemented by the company, as
with new government instructions for taking the business entirely online, servicing the customers
form websites, apps. This was mainly the unplanned change for shifting the entire business on
the online platform as the e commerce business for the retail supermarket. Also due to brexit it is
the situation which has affected a lot of retail businesses as for not importing and storing the
goods from the EU Market. This will lead towards shortages and delays in obtaining various
goods and imposing high prices which affected the profitability and the productivity of retail
stores. rise in prices for importing of the fresh meat, milk and on various products.
The Kurt lewin change management model is the planned approach to change
management which comprise of three steps mainly the unfreezing, changing and refreezing
stages.
Unfreezing: This strategy generally makes people and staff members aware about the changes
which will be implemented in the retail supermarket. During this stage the Sainsbury has done
careful planning, by communicating effectively with the staff, members an encourage them for
cooperating with the change processes. For dealing with the brexit obstacles this model will be
appropriate as that freezing stage will help in scheduling for the suppliers for the fresh foods in
the EU and making connections with the new suppliers searching of the new suppliers must be
done in UK also the backup plan should be made with the names of various countries
considering the Asia and the rest of European countries.
Changing: This stage emphasis manly on the accepting the ways of performing tasks and doing
things. This stage involves the intervention of the changes and the new ways which must be
adopted for changing the various planned operations. Change can be used by the operation
management the Sainsbury for effective implementing the technical innovation programs, also
the support system portfolio which has in managing and boosting the sales and improving the
customer experiences, as the new technology is being implemented of the faster supply chains
for speeding up the products, improving the check out for the consumers, also reusing the
queuing time. also the Sainsbury is implementing the coupons will technology which helps in
assessing the systems about the customers what want to buy from the supermarkets. Also the

brand match up gradation is being made by the company which helps in improving the price
positions all these changes can be effectively be implemented in the retail stores by employees in
this stage
Refreezing: This is the stage of the stable positions where staff and employees more form the
change positions to free position for successfully implementing the change processes. In this
employees must be strengthened and rewarded positive for effectively managing the change and
adapting dynamic processes. This will be used by the company for providing flexible working
conditions to employees in the organization. in this case the staff personnel’s will be deducted
about various changes with the updated managerial processes and familiarizing the adverse
working situations (Lewin's Change Management Model, 2022). Thus the dynamic nature of
Brexit and covid the freezing stage will not give permanent solution for the changes as with the
covid the entire business operations of retail supermarkets were being shifted on the online
platform. With this pandemic situation the government changes rules and regulations regularly
with the respect of health, safety, and ways of operating business.
Describing the key drivers for change in organization
The key drivers are the forces which induces an organization to change its existing
processes and procedures being implemented in the operations of the business. As these changes
are mainly associated with the external environmental factors which influence the business
operations of Sainsbury for change.
Political factors include the Brexit issues, this has created the environment of uncertainty in the
business. this has generally increased the taxes on the imported goods by the supermarkets and
also affected with the availability of food items. Also the workforce which is being migrated has
affected due to Brexit for working in the organization. Which has risen the labor cost and
reduces the profitability of the organization. Economic factors mainly include the investment
opportunities is being affected by the changes in environment due to Brexit. As with the
increased cost and many restrictions on imports has reduced the profitability. also various social
and technical factors including the recent trends with the different attitudes of consumers in
needs and technical including the various online shopping patterns. As the with there more rising
of the social needs products such as organic products, healthier meals, low calories products, and
at low prices has affected the company (How Sainsbury's is using technology to drive sales and

engage customers, 2022). This will induce company and influence for changing the internal as
well as external operations in which it is operating its business. Furthermore, there are many
internal drivers which affects business operations it mainly comprises threats of new entrants, the
bargaining power of supplier, bargaining power of buyer. As with the increase of competitors in
market the existing products faces various threats being faced by Sainsbury company. Also,
substitutes of various products being sold in market by other supermarkets will affect the
company internal operations. Moreover, the companies funding in various operations for
operating various supermarkets, also the employees using outdates equipments for productions
will affect Sainsbury operations. Various policies and plans made for operating business also the
human reosurces will affect company internal operations.
2- Identifying the main areas of stakeholders, support or resistance planned change and how to
manage them
There were a lot of unplanned changes due to COVID and Brexit but the planned changes were
more than the other one done by the company (Banerjee, 2020). This includes:
Keep Satisfied
All the government bodies
Manage Closely
Suppliers of company
Monitor
Customers
Keep Informed
Suppliers
The organization requires to, keep satisfied all the government bodies and manage the
suppliers as, they have high power. Along with that, 'Sainsbury' requires to regularly monitor
their customers as well as, keep informed supplier. Due to they have high interest in the firm.
New Technologies: Under this type of planned change occurs after the issue arises of
pandemic. As, under this Sainsbury most likely to manage their effectiveness and efficiency with
the help of adopting new technologies in their operations. With the help of this change company
being able to easily overcome their problems also provide their customers with more of new and
fresh foods. Along with that, by incorporating such changes aids firm in keeping their customer
base intact as well as, gaining new one as well. They also being able to raised their ambition

also, speed up their pace for adapting and implementing such change. Not just that, but this also
provides assistance to the company in easily dealing with many other problems too.
Innovation: In this Sainsbury most likely to adapt the change with doing new
innovations. As, they aim to innovate new and more innovative products which is exclusively
provided by them only. Company does provide their customers with the appropriate platform to
do grocery easily. Not just that but also gives aid to consumers with having a great experience
while shopping with them (Lindsey, 2021). Also, majorly helps in using the corrective measures
for taking care of COVID problem. Along with that providing the people with a range of social
distancing products which help organization in retaining their image in the market. In addition,
increase their delivery capacity for the logistics department as well. This change helps business
to even grow at low economy rate as well as gaining their market share and competitive
advantage.
Simplifying Operations: Another major change which is basically utilized by the
company. This change being adopted by the firm after the Brexit exit. When the nation decides
to go separate ways in terms of Brexit, organization requires to take some corrective measures in
planned change. With the help simplify their operations and workings leads to company to
effectively initiate change. Not just that, this provides assistance to the working and providing
efficiency in their daily to daily operations. With the proper utilization of this planned change
also, allows the brand to increase their scalability to the maximum. Along with that also, helps in
gaining and attracting new customers which results in higher consumer base for the company
(Portes, 2022). In addition, firm also being able to competitive advantage over other firms in the
market as, people prefer to choose Sainsbury instead of any other.
Invest in quality Foods: Another major change being implemented by the organization
with investing as well as, providing the customers with high quality standardized foods. As, after
the pandemic situation it became very hard for companies and customers to deal with the
situation. Being consumers not getting the right, corrective and quality food, & for organization
to sell their stock up. For resolving such issue ‘Sainsbury’ planned the change of providing their
customers with high quality and efficient foods at the reasonable price levels. As, this most likely
to aids business in improve their customer’s focus towards the industry as well as, also increase

their consumer satisfaction with the products purchased. The planned change also, provides aid
for the business to enhance the value of their stake and shareholders as well.
Managing resistance to change: These include:
Effective Communication: With the proper utilization of communication helps in
effectively managing the resistance to change problem. As, many of the people resist change due
to having lack to none of knowledge regarding the future possible change. So by providing them
with necessary information and knowledge regarding what required to be modeled aids in
lowering the problem causing (Sanwal, 2022). Not just that but with the proper usage of such
communication Sainsbury increase their efficiency in adapting and incorporating any sudden
change. As, the employees needs to understand about reason regarding the initiative. The
management team may use a number of range of various techniques like meeting them
personally, providing them with job security and many others aids in firm to easily overcome
such major issue.
Identifying roots and solving: This is basically done with analyzing, identifying and
coming up with various solutions to resolve the resistance problem. It is important for any
organization to know about why people may be causing so much hurdles and issues in adapting
new things. With getting and knowing about all the major concerns business may come up with
some of certain and effective plans to implement so they may resolve others problems. As, most
of the working force majorly resist change due to the reason of losing their job or having no
commitments from the leaders. With the help of fixing various meeting with the working force of
firm or by providing them with appropriate requirements regarding their job may result in
company to easily overcome such resistance and easily adopt the change.
Coercion: By properly using and improvising this brand may be being able to lower
down the change resistance. As, sometimes it’s quite necessary to coercion people for accepting
change. Turned out that, the future change helps in both the organization as well as the working
personals to grow and expand themselves (Vijjali and et.al., 2022). Basically occurs at place
where the employees don’t feel like they being able to adapt to changes or not being capable
enough to learn as well as, new skills. So, for implementing necessary change organization may
adapt some of the rules or take some of the corrective actions in their operations to implement

change. This majorly provides assistance in overcoming any challenges and enhance the working
capabilities so that people may able to adapt change and lower down resistance.
Active Participation: Another way through which Sainsbury may being able to lower
down the resistance to change in their organization. As, it is very necessary to gather all the
required inputs and actively use them in accordance so that company may adapt their new
changes and actively work on that. Having people involved in the changing process most likely
to provide assistance to firm in effectively incorporate any change.
3- Evaluation of management of change in terms of issues
Knowledge management: The change process being managed effectively with solving the
issue. As, company provide the necessary information to their working staff in regards to the
change that, they adapting or will in near future (Wang and et.al., 2021). For solving the problem
organization may aim to create some super beneficiary task which help the working employees
in easily and effectively getting to know about what is going to be changed and how it will not
affect them. Along with that business may also uses different methods like providing them with
the necessary trainings, developing understandings and encouraging them to incorporate change.
Along with firm also try to motivate their employees to positively adapt the change as this will
help them as well.
Not just that, but for effectively managing the knowledge brand may also try to get
various feedbacks and several reviews. Which basically shows about what the people think about
the change, is it necessary for them as well as, their opinions regarding that. In addition,
Sainsbury uses their method of fixing some several meeting with the working personals which
provides assistance for the company in evaluating about the issues. This also helps in facilitating
about the change, solving each and every query of the employees regarding the change being
adapted by firm. This also makes them in changing their mindset to accept the new things and
making that super valuable for the firm to enroll.
Knowledge migration: This is a tool which basically provides the details regarding changing
the classic or base knowledge into more effective and lightning one (Lightning Knowledge
Migration Tool, 2022). The company being able to effectively manage the change process with
the help of this. As, under this includes:

Detailing the plan: As under this step company majorly emphasizes on providing the
working staff with the proper and full details regarding the change. This includes making them
aware about what is going to change.
Brainstorming: Under this step includes brainstorming and coming up with several
plans and questions. With this helps in satisfying and solving each and every questions of the
workers in accordance to their needs and wants.
Calculations: This step majorly includes doing the calculations and forming various
results (Ammirato, Linzalone and Felicetti, 2020). As, the results required to be up to the mark
and being able to solve the, every query of the working force.
Adapting reformed Knowledge: under this basically the organization aims to making
able for their employees to adapt the new change. Not just that, but under this also making their
mindset available and applicable to know about the change process is beneficiary for them.
Deployment: Step which majorly focus on providing the employees the sense that
change is important and needed. As, after making them available for the change the deployment
of old knowledge is done.
Processing: The last step which provides the details that after improving or migrating the
knowledge from classic to lightning. The working force is ready for adapting and incorporating
the change process in the organization.
Knowledge Tracking: It is generally describe as the theory which provides details that one’s
tendency to believe depend on when that thing is true. Organization may be being able to
effectively manage the change process with the help of this model. As, under this Sainsbury most
likely to aim at their working persons’ mindset in accepting the change. With the proper
utilization of this model brand being able to make their employees in believing that the change is
required in the operations as well as in the regular working too. As, after the impacts of both
pandemic and Brexit exit which causes various effects on both the employees and company.
Firm requires to have new change process and for this to happen they have to change the mindset
of the people working there in adapting the change. Not just that, but with the assistance of this
model firm also being able to adapt the necessary change and also ensures their working force
that their job is being secured and other things as well.

With the help of above strategies and models organization may be being able to
effectively manage their change process. Not just that, with their proper adaption and
management of these help brand to successfully incorporate and implement the process. It also
helps them in growing out their business capacity and expansion (Pathak and Agrawal, 2019).
Along with that, also provides assistance to the company in acquiring new customers from the
market, increase the brand reputation and profitability ration. In addition, Sainsbury also being
able to have competitive advantage over other firms in the market.
4- Differentiating models for diagnose and change in organization
ADKAR Model: This model aims to provide details regarding the outcomes required by any
individual or firm to accepting and making change process successful (ADKAR Model: What Is It
and How To Use It, 2022). With the help of this company may being able to effectively
implement and adapt the changes. Under this:
Awareness: The very first step which basically aims to provide details regarding creating
several awareness for change to be made. As, under this basically organization team focus on
creating awareness why the change is required. It is required to know why the company needs to
adapt the new changes. It is necessary to making sure that the working force of the organization
understand the need for change with effective communication, providing them information as
well as, basic relevancy.
Desires: Second step which mainly focus on creating desire about the change process.
Under this it is required to take several actions for creating desires in the employees of firm. The
leaders need to develop various strategies and also have to make necessary implements for
appealing by both logical as well as, emotional side of people. For making this step success it is
important for people to learn about benefits and importance of change and that it is relevant for
all.
Knowledge: The next step which most likely to focus on providing the information as, to
create and develop the necessary understanding about required skills. It is meant to be ensure that
every person in the industry not just only being aware but also, have the understanding about the
change process (Orenga-Roglá and Chalmeta, 2019). With the proper utilization of all the
resources and providing the necessary information to individual’s firm may being able to create
and develop the knowledge for the change process to be implemented and effectively adapted.

Ability: Step majorly focus on ensuring that the working force have the ability to process
the change management. The working staff requires to have the skills as well as, confidence on
the process which is being used. Not just that but with this also lower down the gap between the
knowledge and having the right skills. The leaders or management team may also take various
feedbacks which points out the potential problems that company may faces while the change
process. In addition, developing skills for resolving them.
Reinforcement: Last step of the process majorly focus on providing the details that
keeping an eye on the changes done. It plays a major role in observing, analyzing and evaluation
of change that is being executed.
Bases ADKAR Model Lewin's Model
Advantages  It helps in different
teams to aims at
individual change.
 Provides assistance in
easily measuring the
end results.
 Majorly focuses on
effectively adapting the
change.
 Very easy to
understand and
implement for change
to happen.
 Very time saving
model to processing.
 Helps in analyzing
different elements.
Disadvantages  Most likely to suited
better at small and
minimum changes
 It is very time-
consuming process.
 The refreezing stage it-
self is defective in
nature.
 Provides mental stress
to employee.

McKinsey 7-S Model: It is basically shows about the components required by the firm to work
together so that they may able to effectively adapt the change process (What is the McKinsey 7S
Model, 2022). It provides assistance to organization in efficiently working and operating. These
includes:
Strategy: This is basically aims at developing the various strategies or methods by which
brand may able to process change. Also, helps in maintain competitive advantage in the market
and establishing a long term strategy for betterment.
Structure: Includes the what is the structure of company or what type of hierarchy level
is being implemented by them. It is required to know as, to develop the strategy and change in
accordance of that.
Systems: Next step which majorly focus on decisions take or what kind of workflow
does the industry have. As well as, what were the daily procedures that may being followed.
Shared Values: Basically aims to give information for the enterprise’s core value and
commonly used standards being followed in organization. The company must require to
influence and make balance in the temper & behavior of the work force for adapting and making
the change process successful.
Style: This gives the introduction about the various methods, strategies or approaches
being used by the business for an effective working of change process. This also gives details
with how these methods helps in productivity, culture or performance.
Staff: Mainly shows about the number of employee’s company have, how large is the
working force and how they were being trained for completing the tasks.
Skills: Majorly comprises of the skill set that the staff of the enterprise have. This also
tend to shows about the capabilities and talents that people possess so that they may provide their
assistance in making change process effective.
Both of the models plays a significant role in aiding the Sainsbury with providing the
assistance in adapting the change process. Both majorly helps in firm to overcome issues,
increase profit ratios and gaining competitive advantage in market.

CONCLUSION
From the above report it has been concluded that, change management plays a very
crucial role in any organization to effectively achieve their target. It is also required to have
better working and operation so that firm may able to increase their profits. Analysis provides
details regarding the nature of change process that enterprise faces. Furthermore, shows about
main areas of support and resistance as well as, management of resistance to change. Moreover,
shows evaluation of management in terms of issues. Lastly, report provides details for
differentiation of two models of change management.

REFERENCES
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