University of Suffolk BABS: CSR Presentation on Sainsbury's

This presentation paper provides an overview of Corporate Social Responsibility (CSR) with a specific focus on Sainsbury's. It begins with an introduction to CSR and the retail organization Sainsbury's, established in 1869. The presentation then explores the reasons for practicing CSR, including the stakeholder model and brand differentiation. It also discusses the challenges in CSR, such as demands for disclosure and changes in employee behavior. Furthermore, the paper highlights the role of CSR in achieving organizational goals, such as enlarging the customer base and attracting talent. The presentation concludes by summarizing the importance of CSR and its impact on a company's brand image and overall objectives, referencing sources like McKenna et al. (2017) and Abbasi (2019).

INDIVIDUAL
PRESENTATION
PAPER

TABLE OF CONTENT
 Introduction
 Main body
 Conclusion
 References

INTRODUCTION
 Corporate social responsibility is
primarily management approach in
which organizations commits to
contribute for welfare of the society and
works towards interest of stakeholders.
 Sainsbury is basically retail organization
being established in 1869 by John James
Sainsbury and headquartered in London,
U.K.
 This ppt gives overview of reason for
practicing CSR, Challenges in CSR and
role of CSR

REASON FOR PRACTICING CSR
 Stakeholder model
 This is one of the well-known model
of CSR which is based on the concept that
organizations are not only accountable as well
as responsible for their owners but has the
responsibility and obligations for various
stakeholders like employees, customers, society
etc.
 According to this model, each and every
organization should work towards the interest
of their stakeholders and thus engage in
offering products as well as services which will
prove to be a well-through solution to all
problems of stakeholders.

Continued
 The another reason as of which
organizations should perform corporate
social responsibility is brand
differentiation.
 As now CSR has become highly
popular as well as common thus each
and every organization should make a
thorough plan of CSR in order to
differentiate its brand from the other
brad as well as from competitors.

CHALLENGES IN CSR
 Demand for disclosure
 This is one of the major challenge
which organizations mainly faces while
implementing CSR activities.
 There is generally a growing demand for
the corporate disclosure from stakeholders
like customers, suppliers, investors,
communities, employees etc.
 Thus, this is the great challenge which the
firms face as they have to disclose the
various aspects related to their products as
well as services.

Continued
 Changes within employee behaviour
 This has become a highly known
as well as remarkable challenge in CSR
which has affected the businesses to a high
extent.
 Nowadays, employees are not only focuses
towards paychecks as well as benefits but
mainly emphasizes on the culture of
organization and its working condition.
 Thus, this has been a great problem for
organizations where integrating the
operations of company to the principles of
employees become difficult for
organization.

ROLE OF CSR
 Corporate social responsibility plays a major
role in an organization and thus contributes
directly towards the achievement of goals and
objectives.
 Enlarging customer base
 This is one of the major role which
CSR plays and thus helps to achieve the
organizational objectives.
 For example- one of the major objective of
Sainsbury is to enter the new markets and thus
attract more and more customers.
 In this view, CSR helps the organization to
achieve this objective by helping the individual
to perform ethically and sustainably.

Continued
 Attracting the talent
 Employee forms the asset
of each and every organization and
thus are highly valuable.
 Thus, the another main objective of
organization remains to attract the
skilled and capable talent who are
highly competent in performing
their work.
 Thus, CSR helps to achieve this
objective of organization.

CONCLUSION
 It has been summarized that corporate
social responsibility plays an important
role within an organization and thus it is
highly essential to practice the social
responsibility for increasing brand
image.
 There are various challenges being faced
by organizations in CSR like full
disclosure, changes in the employee
behaviour etc.
 The major role of CSR is that it helps the
organizations to achieve their goals as
well as objectives like increasing brand
image etc.

REFERENCES
 McKenna, G., Baxter, G. and Hainey, T., 2017. E-portfolios and personal development:
a higher educational perspective. Journal of Applied Research in Higher Education.
 Abbasi, K., 2019. Better personal development and a better world.
 Harnish, R.J., Bridges, K.R. and Adolph, A., 2016. Volunteerism: Its impact on
personal development and educational experience. CURRENTS.
 Weiner, J. and Schultz, T., 2016, October. Detection of intra-personal development of
cognitive impairment from conversational speech. In Speech Communication; 12. ITG
Symposium (pp. 1-5). VDE.