Evaluating Sainsbury's Customer Behavior and Marketing Impact

This report presents findings on consumer behavior concerning Sainsbury's products and services. It highlights customer familiarity with the brand, regular purchasing habits, and the impact of internet marketing. The research indicates high customer satisfaction with social media marketing and agreement with the quality of Sainsbury's products. Word-of-mouth remains influential, with customers recommending Sainsbury's to others. The conclusion emphasizes the influence of cultural factors, product range, affordability, and social status on buying behavior. It also acknowledges the role of individual character, perception of product quality, and the alignment of marketing activities with consumer needs, referencing Maslow's hierarchy of needs. The report identifies a link between marketing activities and consumer buying behavior, suggesting areas for potential improvement and strategic alignment.

Task 4
Presenting the finding

Theme 1: Customer are familiar with product and services of
Sainsbury
Yes no
0
5
10
15
20
25
30
24
6
Column B

Theme 2: Respondent buy regularly product of
Sainsbury
Once in month
Twice in month
More than once a month
0 2 4 6 8 10 12 14 16 18
6
8
16
Column B

Theme 4: Internet marketing grab the attention of customer
toward the product of Sainsbury
Internet marketing
traditional marketing
word of mouth marketing
0 2 4 6 8 10 12 14 16
15
5
10
Column B

Theme 5: customer are highly satisfied with social media
marketing Sainsbury
14
12
3
1
Excellent
very good
neutral
poor

Theme 7: Customer are strongly agree with quality of Sainsbury
product and services
10
6 2
9
3
Strongly agree
agree
neutral
disagree
Strongly disagree

Theme 8: Yes customer suggest Sainsbury company product to
their friends and relatives
Yes
No
0 2 4 6 8 10 12 14 16 18 20
19
11
Column B

CONCLUSION
From the present research it is concluded that there are many factors related to
the behaviour of the consumer in relation to buying and selling of products.
Factors includes cultural issues and range of the product, in this the
consumer is affected by the product's range and affordability. It is also
concluded that social status of an individual makes it difficult for the
consumer to be in that stated society. Buying behaviour is also affected by
the character of the person, his perception towards product quality and
efficiency. The need hierarchy of Maslow particularly states the demand
and need of an individual for the product and get identity in the market.
There is a link or a gap between the buying behaviour and marketing
activities of the product which affects the consumers buying behaviour.