Sainsbury's: Information Strategies and Effective Decision Making

This presentation assesses the information and knowledge needed for effective decision-making within Sainsbury's. It outlines the purpose of decision-making, different types of decisions managers make (strategic, tactical, and operational), and the advantages and disadvantages of these decisions. It examines the information and knowledge required to ensure effective decisions, including short-term and long-term goals, market trends, competitor strategies, and financial performance. The presentation also assesses internal and external sources of information, such as websites, annual reports, competitor reports, and market trends. Recommendations for improvement include using appropriate decision-making processes, focusing on organizational goals, and employing primary and secondary data sources and survey methodologies. The conclusion emphasizes the importance of strategic, tactical, and operational decisions and the use of internal and external information sources for data collection.

INTRODUCTION
• The current research includes:
– Effective use of information technology
– The current research project focuses on Sainsbury.
– Different types of decisions and their importance.
– Information and respective sources

PURPOSE OF DECISION MAKING
WITHIN SAINSBURY
• Selecting an appropriate option.
• Resolving problem of Sainsbury.
• Implementation of the managerial function.

RANGE OF DECISIONS A MANAGER
WOULD TAKE AND WHY?
Types of decisions:
• Strategic Decisions
• Tactical decisions
• Operational decisions

What decisions would they take?
• Sainsbury will take all decisions.
• Decisions by top level management
• Decisions making by middle level management
• Decisions by lower level management

Advantages and disadvantage of the
decisions?
Advantages:
– Managing functions and operations
– Improvement in performance
– Reduction in cost
– Problem solution
Disadvantages:
– Time consuming
– Required high skills and knowledge

EXAMINE THE INFORMATION AND KNOWLEDGE NEEDED TO
ENSURE EFFECTIVE DECISION IS TAKING WITHIN AN
ORGANIZATION BY MANAGEMENT AND WHY
• Short and long term goals
and objectives.
• Mission, vision and
values.
• Market trends
• Competitor’s strategy
• Current and past financial
performance
• Latest technologies and
available funds.
• Information about
strategic planning.
• Available and required resources.
• Legal rules and regulations.
• Skills and knowledge of personnel.
• Raw material information.
• Level of inventory and safety stock.
• Internal as well as external information.

WHAT EFFECTIVE DECISIONS IS
TAKING WITHIN ORGANIZATION?
• Internal sources
• External Sources

Make an assessment of the internal and external
sources of information (in Sainsbury)
• Internal sources:
– Website
– Annual report
– Blog
– Data base
– Financial transaction
• External sources:
– Competitor’s report
– Market trends

WHAT IMPROVEMENTS WILL YOU
RECOMMEND EXPLAIN IN DETAILS
• Sainsbury should use appropriate process for decision making.
• Organization should focus on goal, mission and objectives.
• Primary and secondary sources of information.
• Survey methodology.
• Sainsbury should use questionnaire.
• Appropriate methods of data analysis.

Justify your recommendations?
• Appropriate process will help in selecting correct options
• For appropriate decisions
• For obtaining all information
• Customer facts
• Appropriate analysis

CONCLUSION
• Strategic, tactical and operational decisions are important.
• Internal and external sources.
• Appropriate methods of data collection.

REFERENCES
• Galliers, R. D. and Leidner, D. E., 2014. Strategic information management:
challenges and strategies in managing information systems. Routledge.
• Borghoff, U. M. and Pareschi, R., 2013. Information technology for knowledge
management. Springer Science & Business Media.
• Dalkir, K., 2013. Knowledge management in theory and practice. Routledge.
• Hislop, D., 2013. Knowledge management in organizations: A critical
introduction. Oxford University Press.
• Maier, R., 2007. Knowledge Management Systems: Information and
Communication Technologies for Knowledge Management. Springer.
• Martin, F. and Thompson, L. J., 2010. Strategic Management: Awareness &
Change. Cengage Learning EMEA.
• McKenna, B., Callan, V. J. and Gallois, C., 2012. Comparing organizational
and business communication. Handbook of comparative communication
research. pp.415-429.
• Different Types of Decisions. 2015. [Online]. Available through: <
http://www.selba.org/EngTaster/Social/Facilitation/DifferenTypesDecisions.ht
ml>. [Accessed on 29th February ,2016].