Business and Environment Analysis: Sainsbury's Performance and Factors

This report provides a comprehensive analysis of Sainsbury's business environment, exploring various aspects such as different types and purposes of organizations (private, public, voluntary), their legal structures, and sizes. It delves into the relationship between organizational functions like marketing, human resources, production, and finance, highlighting their interdependencies and contributions to achieving objectives. The report also examines the impact of micro-environmental factors, including political, economic, social, and technological factors, on Sainsbury's operations. Furthermore, it includes an internal and external analysis of Sainsbury's, identifying its strengths, weaknesses, and how these relate to external macro factors. The report utilizes PEST analysis to assess the external environment and concludes by summarizing the key findings and their implications for Sainsbury's performance and strategic decision-making.

Business and the Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
P1- Different types and purposes of organizations......................................................................1
P2-Size and scope of different types of organizations.................................................................2
P3-Relation between different organizational functions and their link with structure and
objectives.....................................................................................................................................3
P4- Impact of micro environmental factors on the operations....................................................4
P5- Internal and external analysis of the specific organisation in order to identify the strength
and weakness...............................................................................................................................6
P6- How strength and weaknesses interrelate with the external macro factors.........................10
Macro.........................................................................................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Business refers an activity of making money by buying and selling products for different
purposes. Business environment is sum of both internal and external factors like political, social,
economic, customers, employees and others (Čepel and et.al., 2018). This present study is based
on Sainsbury’s that is the second largest chain of supermarkets in the UK, founded by John
James in 1869.This present study is going to show impacts of internal and external
environmental factors on performance of company. It will analyse impacts of external
environmental factors like political, social, environmental and others.Further, it will also discuss
impacts of organizational structures like hierarchical, flat and others. Different structures have
advantages and disadvantages and affect flow of information. Different types and size of
structures also have different legal entityand as per the legal entity and structure they have to
follow rules for protecting themselves against lawsuits.
P1- Different types and purposes of organizations
Private:All those companies that are being owned by individuals are known as private sector
organizations. They are being run for earning money and making profit. Profits that are being
generated are being divided and benefited to owners, shareholders and investors. In regards to
financing it can be said that these organizations are financed by private moneycollected from
shareholders and bank loans. It is one of the main parts of economy. All organizations of private
sector are privately owned and for profit businesses (do Monte, 2017). It may be sole traders and
partnership enterprises. Revenue generated by such organizations is being divided among
business owners and shareholders and some amount is reinvested in business for earning more
profit by satisfying customers’ needs.Sainsbury’s is private sector organization as it is owned and
controlled by groups of people rather than the government.
Public: It consists of those companies that are being owned by the government. The main
purpose of such organizations is to provide services and goods to people for their beneficial and
improvement of living standard. Such organizations are being run by the government and money
is being raised generated from revenue from local people. Whatever amounts they earn are being
re invested in business for providing better services to people. Unlike private organizations, these
organizations do not focus on making profit and distributing money or revenue among owners
and partners. It may be public limited and public (El-Ghalayini, 2017). Example of public
limited company is HSBC.
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Voluntary: It is also not for profit organizations that are run as well as owned voluntarily by
trustee and people who want to help people and join such organizations voluntarily. Main aim of
such organizations is supporting vulnerable and needy people that cannot help themselves and
require help of others for living a better life. So, overall it can be said that such organizations
work for helping out community. For operating business they require money that is being
collected from donation and gifts. Profits are being regenerated in voluntary sector of
organizations and it can also be run and known as social enterprises. American Red Cross is
humanitarian organization that provides emergency services or assistance to people, affected
from disaster and is in need (Liao and Huang, 2016).
Legal structure
The legal entities are organisation that has legal rights and responsibilities including tax filing.
There are two most important requirements for enterprise to be complaint with the low, first its
policies need to be consistent with laws.
Sole traders
Soldiers are the self employed person who run their own business individually and share whole
profit and liability as well. Starting update sole traders, It is necessary for the businessman to
register with customs and HM Revenue as self employed for tax and national insurance purpose.
Partnership
A partnership his formal argument between more than two parties to operate and manage the
business and share its profit. there are some legal documents that are required to form a
partnership some of them are partnership agreement, partnership deed, employment contract etc.
So, from the above discussed all different types of organizations it can be said that all
enterprises have different legal entities. Profits and losses are also being divided accordingly and
with the purpose and aim of different types of organizations, they can be identified and differ
than each others.
P2-Size and scope of different types of organizations
Every organisation has different size and scope that define their category and type of
organisation. size is the number of people who are working within the organisation or the
structure company has been implemented to run the activities daily basis. Silence golf
organisation shows the differences between the large, medium, small organisation that include
their goals and objectives, market shares and profitability and sustainability.
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Public company size and scope- Public sector is a part of the economy that is composed of all the
government levels and the government control enterprises. this kind of organisation have huge
scope within the business becausepeople have more believe interest on the public companies as
compared to the other type of companies because it is owned or run by government itself so they
get a security and support from the government (Mutebi, H. And et.al., 2020). HSBC is the
British multinational investment bank who are providing financial distress to their customers.
this firm This operating their business in all around the world and there are 235351 Employees
are working currently for them. and it can reach to 200000.
Private company size and scope- Private companies are owned by individuals and the
group of companies, they are having a greater chances expand their business and earn higher
probability. Sainsbury Is the privately owned company And it is second largest chain of
supermarket within the UK. there are around 116400 Employees are working under this
company an it can also reach to the limit of 2,50,000. They are rapidly growing their business
Ann recently they’re having 1428 total number of location and all over the world, this shows
there size of the business.
Voluntary size and scope- Voluntary organisation does not work for the profits, they just
created to help society and the people who are facing a problem in their life. Their main motive
is to help those people I providing them a find that they get from the NGOs and Government
bodies and civil society organisations. American Red Cross is humanitarian organization that
provides emergency services or assistance to people, affected from disaster and is in need. Size
of this kind of companies are not limited and people can add with this companies with the
motive of helping society.
Legal organisations size and scope- There are many legal organisations made by the government
to provide justice and creating a law. Law society of England and Wales, it is the organisation
that helps too create a loss for the society and welfare of the society (Liu, L. And et.al., 2018).
they provide a justice to the people who is suffering from the legal issues and may not motive of
this kind of legal entities to provide a justice through the law. The former president of this Law
Society is David Greene. The members of the society are often consulted When important
issues are being debated in the parliament or by the executives and it was found in 1825.
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P3-Relation between different organizational functions and their link with structure and
objectives
Sainsbury is in private organisation That is consist of various Department that helps to run daily
activities within the workplace. each and every functions of those departments are interrelated
and linked with each other and help them to reach their daily goals and objectives. it is necessary
for the leaders and managers to be aware of those functions are working together to create a
higher opportunities and objectives for the organisation.
Marketing Department
Marketing is the one of the most important part of the company. marketers are responsible to
collect the useful information from the market and provide it to the each and every Department
so they can work effectively (Asha’Ari, M.J., 2020). marketers give in formation that are related
to the particular Department like customer related information they give to the production team
of the company which is used to develop a new product or innovate the product. New talent and
skillful employees in formation is given to the human resource management where they recruit
those employees And fund related information is provided to the finance Manager of the
company.
Human resource Department
It is another most important part of Sainsbury, That helps too recruitment provide a
training to the employees from each and every every Department. When any of the Department
need employees if there is any requirement of new job then they contact to the HR manager
because they are the responsible to recruit and select the desired candidates for the particular job
role. They know potential of the employees.
Production Department
Production Department is the last stage where final products and services are made. This
Department is responsible to create the final product and help company’s Function to be
successful in their main objective that is selling of goods and services of Sainsbury. they collect
the information from marketing team and other teams like finance from the finance Department
etc. So the new product that can help to satisfy the needs and demand of the customers and
company can take competitive advantages within the market where they are operating their
business.
Finance Department
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It is another most important part of the company and this Department is controlled by the finance
manager of Sainsbury (Woźniak, P., Miśta, W. and Małecka, M. A., 2020). They are responsible
to ensure that companies having a proper fund to run their business activities. all the departments
within the company are funded by the finance manager, they make a proper budget for each
Department so they can run smoothly and properly and achieve their objectives. Finance
manager orders ensure that each and every Department is properly using they given resources for
the maximum. Benefit to the company.Finance manager audit all the information related to the
funds and ensure the flow of finds within the workplace of Sainsbury and help them to take
competitive advantages within the market where they are operating their business.
P4- Impact of micro environmental factors on the operations
There are many external environmental factors that has huge impact on the operations of the
Sainsbury (Ani, A.A., Kriyantono, R. and Wulandari, M.P., 2018). It can affect the companies
strategies and profitability and also influence on the decision-making of the company. it is
necessary for the leaders and managers of the Sainsbury To always aware of external factors so
they can convert the negative impact into the opportunities for the business and take competitive
advantages.
PEST Analysis
Political factor
Political factors such as Brexit memorandum has created huge impact on the companies
profitability. most of the resources used to come from the European countries and after the
memorandum the increase the create taxes which is directly affecting on the final product
pricing. on the other side it also has positive impact free trade policies are helping Sainsbury to
expand their business and create new opportunities.
Economic factors
Economic factor such as pricing is one of the biggest factor for the companies within the
retail industry. prices of the raw material is increasing day by day and it is creating a threat on
Sainsbury. on the other side income of the people within the UK and US is increasing that means
people have more money to spend and by product from the Sainsbury.
Social factors
Customers needs and demand and their preferences changing, regular changes on
customers preference is creating a threat upon Sainsbury. on the other side companies providing
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best quality products and lower prices, it was only possible because have their good relationship
with the supplies that provide them some discount so company can add value for the customers
able to gain their loyalty.
Technology
Technology is always been a factor That helps to provide competitive advantages to the
Sainsbury (Alsaffar, H., 2020). This company is using best possible technology within their
workplace to increase the productivity and quality of the product. they have also expanded their
business on the online platforms an they’re also having their own shopping website where they
sell product directly to the customers home through the delivery. On the other side technology
also have some disadvantages, one of them is continuously changing technology trends. it is
affecting the Sainsbury because it is not possible for them to continuously implement new
technology because it takes time and money both.
P5- Internal and external analysis of the specific organisation in order to identify the strength and
weakness.
There are many some internal external factors that has huge impact on the companies
strategies and profits.
SWOT analysis
Basis Sainsbury Tesco
strength From the small grocery store
which was used to be having
limited range of products,
now the Sainsbury become
the second largest
supermarket within the UK.
this company has won
various awards to provide a
best customer services,
excellence retailing, and
shopping experiences to their
customers. and this is the
most profitable supermarket
and retail formatting the
world
weakness like the other retailers within
the retail industry, Sainsbury
he’s also facing a lot of risk
from the brand switching. in
Customer of the Tesco may
not be buying as many items
related to having a less
disposable income and the
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spite of string loyalty
programmes and promotions.
this company has find it
challenging to retain a
customers (Li, G.R. and et.al.,
2019).
retailer has not adjusted its
inventory and selection and
they have leave it with the
higher cost of inventory, now
it becomes a weakness for the
Tesco.
opportunity There was a days When
people from the rural areas
were not using products from
the supermarket. Now the
people from the rural area are
shifting toward the buying a
product from the supermarket
and this culture is increasing
day by day. it can be a good
opportunity for the Sainsbury
to take competitive
advantages.
Retail industry Is shifting
toward the online business. It
is because online business is
the future of the retail
industry where people will
buy product online more than
offline in future. It can be a
good opportunity if the Tesco
mostly focus on the online
product setting so they can
take competitive advantages
in the market.
threat Competition is the factor that
is creating a huge threat upon
the Sainsbury business.
companies are facing problem
because of the discount
stores. it is also forcing the
Sainsbury to decrease their
product prices to stay within
the competition.
Same thread is also faced by
Tesco company cause they
are also operating their
business within the retail
industry and War within the
industry on the basis of prices
is creating a threat upon the
Tesco company.
Porter’s five forces
Basis Sainsbury Tesco
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Competitive revelry The retail and industry is
highly competitive and very
crowded. there are many
companies who are trying to
get into the known food
sectors, further intensifying
the competition. For example
- Sainsbury has the market
shares of around 14.9% in
year 2007, it has been
steadily increasing since they
are reconstructing programme
was started. this is the
positive trend but it lacks well
behind the runaway market
leaders like Tesco (Toppinen,
A. And et.al., 2019).
The intensity of the
competition within Food and
grocery retail. This industry
has faces the intense
competition direct from the
competitors that include
companies such as Sainsbury,
Asda etc.
Barriers for entry Barrier entries within this
industry is very high due to
the number of factors. Firstly,
organised retail is amongst
the most sophisticated sector
Within the UK it needs to be
lot of investment and
Secondly significant brand
development is needed.
The threat of new entrants
coming into the retail
industry is very low
particularly because of capital
requirement.
threat of substitute The leaders within the retail
industry such as Sainsbury,
Tesco Asda etc Theyare
Tesco company over the
various products to their
customers. it also sells the
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already operating their
business. It is necessary for
the new entrance to come up
with the different and unique
product and services to make
space for themselves. It also
make necessary for the
leaders like Sainsbury to
come up with the product
innovation and development
so they can provide some
differences in quality of the
product.
substitutes of majority of the
product. they cannot change
the products but they can
improve the quality to satisfy
the customers need.
Companies within the retail
industry will Take
competitive advantages
within the market where they
are operating their business
and they will able to show
their presence as a strong
competitor.
bargaining power of
customers
Bargaining power of the
customer is high cause there
are many companies who are
providing similar product so
customers can go with the
others. It is necessary for top
leaders within the retail
industry like Sainsbury have
create a good relationship
with the suppliers of the
goods because they can only
provide a discount to them
which they can pass on to the
Leaders within the retail
industry have to bargain with
the customers with cars
discount retailers are creating
thread upon them and
providing less price product
to the customers which is
stealing their market.
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customers. It will help them
too reduce this thread.
bargaining power of suppliers the bargaining power of
suppliers is low, it is because
there are many supplies with
the industry who can provide
raw material to the
companies. Suppliers have to
provide the raw material to
the company within the lower
prices so they can be their
regular customer and help
them too keep selling there
material.
Bargaining power off this
applies law which can
provide advantages to the
companies within retail
industry create pressure on
the suppliers to negotiate and
provide raw material in less
price.
P6- How strength and weaknesses interrelate with the external macro factors
Macro
There are some macro environmental factors Such as political factors, technological,
economical and social the create a strength and weakness for the company. it is because they are
directly connected an impact on the company strategy and it's depend on the type of factor and
their impact both positively and negatively.
Strength
Political factors such as policies like free trade agreements become the stand for the
company because they are able to unprofitability and take competitive advantages within the
market where they are operating their business (Mutebi, H. And et.al., 2020). economical factors
such as decrease the prices of raw material create opportunity for the Sainsbury company to
Provide quality product and services to the customers in lower prices which help them to create a
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