Analyzing Business Environment and Its Impact on Sainsbury's

This report provides an overview of the business environment, focusing on its impact on Sainsbury's. It begins by outlining different types of organizational structures in both the public and private sectors, followed by an examination of how these structures function and vary. The report then delves into the influence of the local, national, and global economic environments on Sainsbury's operations. It highlights the importance of customer service and its effect on business success, including the benefits of customer profiling. The report concludes with a summary of key findings and references relevant sources such as Baden-Fuller and Morgan (2010) and Carroll and Shabana (2010). The report underscores the need for businesses to adapt to market changes and leverage strategies to gain a competitive edge.

TASK 1, 5
How Business operate

TABLE OF CONTENT
• Introduction
 Types of organisation in public and private sector
 Different organisation structures within the business
and reason for variations
 Describe how the local, national and global economic
environment impact Sainsbury's business
 Impact of customer service on business success
 Benefits of customer profiling to a business
 Conclusion

INTRODUCTION
Business environment consist of both macro and micro
factors which need to be consider at the time of running
business effectively. Further, different types of changes
coming in external market in relation to choices, preferences
and perception of customers so it is important for all the
businesses to make alteration in their organisation structure so
they easily grab all the market opportunities and remove
threats coming in this market.

Types of organisation in public and private sector
In every organisation department is divided into different sec
tors and area on the basis of which they have to decide what t
ype of policies and function has been conducted by organisati
on.
 Public company
 Departmental undertakings
 Statutory corporations
 Government company
 Private company

CONTD...
Private company
 Sole proprietorship
 Partnership
 Limited liability

Different organisation structures within the
business and reason for variations
In different organisation company have their own organisatio
n structure according to their working conditions and differen
t source of medium. Further company have their own organis
ation structure according to the vision and objectives.

Describe how the local, national and global economic
environment impact Sainsbury's business
Every organisation is affected by macro and micro elements o
f external environment so they need to make adjustment in th
eir organisation structure which leads to increase in profitabili
ty and market share. Retail market is highly affected by chang
ing conditions and dynamic situations in the form of innovati
on and digitalisation in their products and services.

Contd....
 Local level
 National level
 Global level

Impact of customer service on business success
In today world customer is consider as king of market so befo
re producing goods and service company first scan the enviro
nment to know customer taste on the basis of which they can
make changes in their respective product segment.

Contd....
 Better customer service help organisation to increase the
ir brand image and goodwill in external market.
 During the customer service if customer faces any probl
ems and query then it is an duty of manager to give solu
tion in respect of goods and services.
 When customer firstly enter in retail stores then in such
case staff members describe about their products in bett
er manner which help in increasing the expectation of c
ustomer which help in enhancing profits.

Benefits of customer profiling to a business
Customer profiling is very essential for company because it gi
ve different advantage to target audiences. Profiling is very di
fferent for each clients and in case of retail sector face to face
interview are conducted and also telephonic interview to solv
e query.

Conclusion
It has been concluded from above report that business which
are operate in large and small scale required to operate all the
conducting of business in such manner which help them in ac
complishing objectives of business. Further establish such str
ategies that help in gaining competitive advantage over comp
etitors.