International Expansion of Sainsbury's: Impact of Digital Technologies

This report examines Sainsbury's international expansion within the dynamic global business environment. It highlights Sainsbury's organizational structure, particularly the matrix structure, and its functions in facilitating international growth. The report identifies key factors, including market drivers, that have influenced Sainsbury's expansion in recent years. Furthermore, it analyzes the significant impact of digital technologies on the company's international operations, focusing on enhanced customer service and operational efficiencies. The study concludes that Sainsbury's strategic use of its organizational structure, core functions, and digital technologies has been crucial for its growth in the global retail industry. Explore more solved assignments and resources on Desklib.