International Expansion Strategy: Sainsbury's Structure & Tech

This presentation provides an overview of Sainsbury's international business expansion strategy, focusing on the role of organizational structure and functions. It highlights how a hierarchical structure supports command flow and efficient management. Key organizational functions such as research and development, human resources, finance, and customer service are discussed in the context of facilitating expansion. The presentation also examines the impact of digital technologies, including cryptocurrency, artificial intelligence, and blockchain, on Sainsbury's international expansion strategy, emphasizing the importance of innovation and automation in driving growth. The presentation concludes that international business involves global interactions and market changes, with expansions contributing to the enhancement of the global economy. Desklib offers a variety of study tools and resources, including past papers and solved assignments, to support students in understanding business strategies and organizational structures.

Organizational structure
and international
expansion

Content
 Introduction
• Overview
• Organisational Structure which facilitate expansion
• Organisational functions which facilitate expansion
• Impact of digital technologies on the international expansion strategy
• Conclusion
• References

Introduction
International business is mainly the enhancement
and the expansion of the business in the global
market areas. This is merely the covering of all the
national areas and the boundaries by managing all
the global environment and also the formulation of
the larger market (Zusman, 2021).

Overview of business
Sainsbury is a well known retail sector which is
been founded by John James in UK. The
company is planning to make the expansion in
India as in order to manage and increase the
productivity with the profitability.

Organizational structure suitable to
facilitate expansion
 This is the practise and the management of
working in which the goals and the targets are
being achieved through various obligations.
 As all the management and the functioning is
dependent on the structure.
 As Sainsbury follow the hierarchical structure
it manage the command are been given from
the top level management with the working
nature (Chu, Feng and Lai, 2018).

Organizational functions to facilitate the
expansion
Their are several departments in the company
through which all the working and the effective
management of working is being addressed.
 Research and development
 Human resource Department
 Finance department
 Customer service department (Razzaq and et.
al., 2018)

Impact of digital technologies on the
international expansion strategy
Digitalisation and the innovation is mainly the technological aspects in which all the
computing with the trending aspects and the growth in the business is being covered.
This implies all the automatic systems and the devices which draws the growth by storing
and managing the generation of all the work in the company.
Some of the major digital growth and technological advancement are like the
cryptocurrency, artificial intelligence, block chain and many more (Peter and et. al.,
2019).

CONCLUSION
From this above PPT, it is concluded that, international business is merely the global
changes and the interactions that are been laid in all the market areas and the segments.
Their is provided that all the expansion which are made for the operations and the
growth are being called out to be enhancement of the global economy.

References
• Razzaq, S., and et. al., 2018. Knowledge management, organizational commitment
and knowledge-worker performance: The neglected role of knowledge
management in the public sector. Business process management journal.
• Peters, M.K., and et. al., 2019. Climate–land-use interactions shape tropical
mountain biodiversity and ecosystem functions. Nature, 568(7750), pp.88-92.

Thank You